Journal of Marketing for Higher Education, Volume 10, Issue 2 (2001)

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Journal of Marketing for Higher Education, Volume 10, Issue 2 (2001)

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Original Articles

Article
Evaluating Belief Strength and Consistency in the Assessment of University Image
James A. Karrh
Pages: 1-9
Published online: 22 Oct 2008
AbstractforEvaluating Belief Strength and Consistency in the Assessment of University Image | References | PDF (43.4 KB)
  • 118 Views
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Article
Lots of Fun, Not Much Work, and No Hassles: Marketing Images of Higher Education
Michael L. Klassen
Pages: 11-26
Published online: 22 Oct 2008
AbstractforLots of Fun, Not Much Work, and No Hassles: Marketing Images of Higher Education | References | PDF (53.9 KB)
  • 677 Views
  • 52 CrossRef citations
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Article
MBA Marketing Curriculum for the 21st Century
Kenneth Saban, Conway Lackman, John Lanasa & David Burns
Pages: 27-38
Published online: 22 Oct 2008
AbstractforMBA Marketing Curriculum for the 21st Century | References | PDF (37 KB)
  • 99 Views
  • 2 CrossRef citations
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Article
Critical Success Factors in the Marketing of an Educational Institution: A Comparison of Institutional and Student Perspectives
Tim Mazzarol, Geoffrey N. Soutar & Vicky Thein
Pages: 39-57
Published online: 22 Oct 2008
AbstractforCritical Success Factors in the Marketing of an Educational Institution: A Comparison of Institutional and Student Perspectives | References | PDF (75.4 KB)
  • 988 Views
  • 27 CrossRef citations
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Article
Ranking of Canadian Universities: A New Marketing Tool
Stewart Page
Pages: 59-69
Published online: 22 Oct 2008
AbstractforRanking of Canadian Universities: A New Marketing Tool | References | PDF (47.2 KB)
  • 157 Views
  • 4 CrossRef citations
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