Journal of Marketing for Higher Education, Volume 10, Issue 4 (2001)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Marketing for Higher Education, Volume 10, Issue 4 (2001)

See all volumes and issues
Vol 34, 2024 Vol 33, 2023 Vol 32, 2022 Vol 31, 2021 Vol 30, 2020 Vol 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Vol 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 20, 2010 Vol 19, 2009 Vol 18, 2008 Vol 17, 2007-2008 Vol 16, 2006 Vol 15, 2005-2006 Vol 14, 2004-2005 Vol 13, 2004 Vol 12, 2002-2003 Vol 11, 2001 Volume 10, 2000-2001 Vol 9, 1999-2000 Vol 8, 1997-1998 Vol 7, 1996-1997 Vol 6, 1995 Vol 5, 1994 Vol 4, 1993 Vol 3, 1990-1991 Vol 2, 1989-1990 Vol 1, 1988-1989
Download citations Download PDFs Download issue

Original Articles

Article
Key Factors Influencing Student Satisfaction Related to Recruitment and Retention
Kevin M. Elliott & Margaret A. Healy
Pages: 1-11
Published online: 21 Oct 2008
AbstractforKey Factors Influencing Student Satisfaction Related to Recruitment and Retention | References | PDF (132.5 KB)
  • 5854 Views
  • 318 CrossRef citations
  • 0Altmetric
Article
Means-End Theory: Getting the Service Customers's Attention
Deborah E. Rosen & Timothy B. Greenlee
Pages: 13-33
Published online: 21 Oct 2008
AbstractforMeans-End Theory: Getting the Service Customers's Attention | References | PDF (156 KB)
  • 206 Views
  • 6 CrossRef citations
  • 0Altmetric
Article
Using “Relationship Marketing” Theory to Develop a Training Model for Admissions Recruiters
James F. Gyure & Susan G. Arnold
Pages: 35-49
Published online: 21 Oct 2008
AbstractforUsing “Relationship Marketing” Theory to Develop a Training Model for Admissions Recruiters | References | PDF (139.8 KB)
  • 238 Views
  • 8 CrossRef citations
  • 0Altmetric
Article
The Expected Monetary Value of a Student: A Model and Example
Ronald Hoverstad, Ray Sylvester & Kevin E. Voss
Pages: 51-62
Published online: 21 Oct 2008
AbstractforThe Expected Monetary Value of a Student: A Model and Example | References | PDF (117.1 KB)
  • 119 Views
  • 2 CrossRef citations
  • 0Altmetric
Article
Beyond the Mission Statement: Alternative Futures for Today's Universities
Donna S. Finley, Gayla Rogers & John R. Galloway
Pages: 63-82
Published online: 21 Oct 2008
AbstractforBeyond the Mission Statement: Alternative Futures for Today's Universities | References | PDF (282.6 KB)
  • 271 Views
  • 14 CrossRef citations
  • 0Altmetric

Explore articles

Explore the most recently published articles

Positive affect congruence between recruiters and applicants: effects on mutual attitudes and behaviors
Xingyu Qu et al.
Article | Published online: 11 Jun 2024
Care-experienced students and equity support provision: an investigation of Australian university websites
Elizabeth Knight et al.
Article | Published online: 30 May 2024
Open Access
User-generated content effectiveness in co-creation of online higher educational services
Maysam Shafiee Roodposhti et al.
Article | Published online: 7 May 2024
The determinants of recommendation intention and student satisfaction in private higher institutions: Empirical evidence from Kazakhstan
Kaisar Kairat et al.
Article | Published online: 7 May 2024
Open Access
View all latest articles