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Volume 26, Issue 2

Journal of Marketing for Higher Education

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Journal of Marketing for Higher Education, Volume 26, Issue 2 (2016)

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Journal of Marketing for Higher Education, Volume 26, Issue 2 (2016)

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Consumer Behaviour in Higher Education

Editorial

Normalisation of and resistance to consumer behaviour in higher education

Richard Scullion & Mike Molesworth

Pages: 129-131

Published online: 04 Nov 2016

First Page PreviewforNormalisation of and resistance to consumer behaviour in higher education | Full Text | References | PDF (209 KB)

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Articles

Article

Students as customers in higher education: reframing the debate

Melodi Guilbault

Pages: 132-142

Published online: 20 Oct 2016

AbstractforStudents as customers in higher education: reframing the debate | Full Text | References | PDF (765.5 KB)

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Article

Effects of inbound marketing communications on HEIs’ brand equity: the mediating role of the student’s decision-making process. An exploratory research

Marcelo Royo-Vela & Ute Hünermund

Pages: 143-167

Published online: 27 Sep 2016

AbstractforEffects of inbound marketing communications on HEIs’ brand equity: the mediating role of the student’s decision-making process. An exploratory research | Full Text | References | PDF (1.8 MB)

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Article

Advertising online by educational institutions and students' reaction: a study of Malaysian Universities

Muhammad Tahir Jan & Djihane Ammari

Pages: 168-180

Published online: 20 Oct 2016

AbstractforAdvertising online by educational institutions and students' reaction: a study of Malaysian Universities | Full Text | References | PDF (1.1 MB)

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Article

A netnographic analysis of prospective international students’ decision-making process: implications for institutional branding of American universities in the emerging markets

Lili Gai, Chunhao Xu & Lou E. Pelton

Pages: 181-198

Published online: 20 Oct 2016

AbstractforA netnographic analysis of prospective international students’ decision-making process: implications for institutional branding of American universities in the emerging markets | Full Text | References | PDF (1.2 MB)

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Article

Production of consumer spaces in the university

Joseph Cunningham

Pages: 199-213

Published online: 30 Sep 2016

AbstractforProduction of consumer spaces in the university | Full Text | References | PDF (976.4 KB)

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Article

Strike, occupy, transform! Students, subjectivity and struggle

André Pusey

Pages: 214-232

Published online: 06 Oct 2016

AbstractforStrike, occupy, transform! Students, subjectivity and struggle | Full Text | References | PDF (1.2 MB)

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Book Review

Higher education consumer choice

Hanif Haghshenas

Pages: 233-235

Published online: 12 Oct 2016

First Page PreviewforHigher education consumer choice | Full Text | PDF (277.2 KB)

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Editorial Board

Page: ebi

Published online: 04 Nov 2016

CitationforEditorial Board | PDF (36 KB)

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Journal of Marketing for Higher Education (Vol.26, Iss.2, 2016)

Consumer Behaviour in Higher Education

Consumer Behaviour in Higher Education

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