Journal of Marketing for Higher Education, Volume 27, Issue 1 (2017)

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Journal of Marketing for Higher Education, Volume 27, Issue 1 (2017)

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Articles

Article
Student satisfaction in higher education: a meta-analytic study
Fernando de Oliveira Santini, Wagner Junior Ladeira, Claudio Hoffmann Sampaio & Gustavo da Silva Costa
Pages: 1-18
Published online: 11 Apr 2017
AbstractforStudent satisfaction in higher education: a meta-analytic study | Full Text | References | PDF (1.3 MB)
  • 3691 Views
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Article
Brand personality in higher education: anthropomorphized university marketing communications
Richard Rutter, Fiona Lettice & John Nadeau
Pages: 19-39
Published online: 05 Aug 2016
AbstractforBrand personality in higher education: anthropomorphized university marketing communications | Full Text | References | PDF (1.8 MB)
  • 4934 Views
  • 58 CrossRef citations
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Article
Relationship quality in higher education marketing: the role of social media engagement
Melissa Clark, Monica B. Fine & Cara-Lynn Scheuer
Pages: 40-58
Published online: 27 Dec 2016
AbstractforRelationship quality in higher education marketing: the role of social media engagement | Full Text | References | PDF (1.2 MB)
  • 6501 Views
  • 82 CrossRef citations
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Article
How service values influence the processing of word-of-mouth in the evaluation of credence beliefs
Kristiina Herold, Jenni Sipilä, Anssi Tarkiainen & Sanna Sundqvist
Pages: 59-76
Published online: 12 Aug 2016
AbstractforHow service values influence the processing of word-of-mouth in the evaluation of credence beliefs | Full Text | References | PDF (1.3 MB)
  • 475 Views
  • 3 CrossRef citations
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Article
Alternative pathways to legitimacy: promotional practices in the Ontario for-profit college sector
Roger Pizarro Milian & Linda Quirke
Pages: 77-98
Published online: 10 Aug 2016
AbstractforAlternative pathways to legitimacy: promotional practices in the Ontario for-profit college sector | Full Text | References | PDF (1.5 MB)
  • 483 Views
  • 24 CrossRef citations
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Article
Embracing online education: exploring options for success
Leroy Robinson
Pages: 99-111
Published online: 30 Nov 2016
AbstractforEmbracing online education: exploring options for success | Full Text | References | PDF (956 KB)
  • 1265 Views
  • 14 CrossRef citations
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Article
Engaging fans and the community in social media: interaction with institutions of higher education on Facebook
Felicitas M. Brech, Uwe Messer, Brian A. Vander Schee, Philipp A. Rauschnabel & Bjoern S. Ivens
Pages: 112-130
Published online: 08 Sep 2016
AbstractforEngaging fans and the community in social media: interaction with institutions of higher education on Facebook | Full Text | References | PDF (1.2 MB)
  • 3058 Views
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Article
Social media in higher education: understanding how colleges and universities use Facebook
Adam Peruta & Alison B. Shields
Pages: 131-143
Published online: 28 Jul 2016
AbstractforSocial media in higher education: understanding how colleges and universities use Facebook | Full Text | References | PDF (879.3 KB)
  • 7169 Views
  • 104 CrossRef citations
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Review
MOOCs to university: a consumer goal and marketing perspective
Jason Howarth, Steven D'Alessandro, Lester Johnson & Lesley White
Pages: 144-158
Published online: 01 Apr 2017
AbstractforMOOCs to university: a consumer goal and marketing perspective | Full Text | References | PDF (1.1 MB)
  • 802 Views
  • 11 CrossRef citations
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