Journal of Marketing for Higher Education, Volume 7, Issue 4 (1997)

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Journal of Marketing for Higher Education, Volume 7, Issue 4 (1997)

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Original Articles

Article
The MBA Program: A Restructured Product for Today's Market
Bradley S. O'Hara, Mike Cudd & John O. King
Pages: 1-19
Published online: 12 Oct 2008
AbstractforThe MBA Program: A Restructured Product for Today's Market | References | PDF (1.1 MB)
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Article
Repositioning Colleges Using Changing Student Quality Perceptions: An Exploratory Analysis
Clare L. Comm & Duncan G. LaBay
Pages: 21-34
Published online: 12 Oct 2008
AbstractforRepositioning Colleges Using Changing Student Quality Perceptions: An Exploratory Analysis | References | PDF (847.2 KB)
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Article
Campus Recruiting: What the Recruiters Are Looking For
Martha R. Turner, Thomas Li-Ping Tang & H. Ronald Moser
Pages: 35-48
Published online: 12 Oct 2008
AbstractforCampus Recruiting: What the Recruiters Are Looking For | References | PDF (989.7 KB)
  • 161 Views
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Article
Public Policy and the Management of Higher Education in Sub-Saharan Africa: The Case of Kenya
Kenneth R. Gray & Sid Howard Credle
Pages: 49-59
Published online: 12 Oct 2008
First Page PreviewforPublic Policy and the Management of Higher Education in Sub-Saharan Africa: The Case of Kenya | References | PDF (734.8 KB)
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Article
Developing Advertising and Promotion Strategies for Higher Education
Karen A. Berger & Harlan P. Wallingford
Pages: 61-72
Published online: 12 Oct 2008
AbstractforDeveloping Advertising and Promotion Strategies for Higher Education | References | PDF (916.2 KB)
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Article
Doctoral Programs: What Factors Attract Students
Marion Stanton Webb, Ronald L. Coccari & Lida Cherie Allen
Pages: 73-85
Published online: 12 Oct 2008
AbstractforDoctoral Programs: What Factors Attract Students | References | PDF (857.1 KB)
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