Journal of Marketing for Higher Education, Volume 8, Issue 1 (1997)

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Journal of Marketing for Higher Education, Volume 8, Issue 1 (1997)

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Original Articles

Article
Developing Slogans for Marketing of Higher Education
Ronald J. Bauerly & Carolyn Tripp
Pages: 1-14
Published online: 12 Oct 2008
AbstractforDeveloping Slogans for Marketing of Higher Education | References | PDF (949.8 KB)
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Article
Repositioning the MBA: Issues and Implications
Leslie A. Goldgehn & Kathleen R. Kane
Pages: 15-24
Published online: 12 Oct 2008
AbstractforRepositioning the MBA: Issues and Implications | References | PDF (680.3 KB)
  • 118 Views
  • 6 CrossRef citations
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Article
International University Education: An Australian Perspective
Meredith A. Lawley & Oliver H. M. Yau
Pages: 25-39
Published online: 12 Oct 2008
AbstractforInternational University Education: An Australian Perspective | References | PDF (1.2 MB)
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Article
Growth Strategies for U.S. Colleges and Universities
Janet Y. Murray, Russell H. Murray & Larry E. Lann
Pages: 41-53
Published online: 12 Oct 2008
AbstractforGrowth Strategies for U.S. Colleges and Universities | References | PDF (1 MB)
  • 118 Views
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Article
Perceptions of Quality of Higher Education: An Exploratory Study of High School Guidance Counselors
Richard E. Plank & Larry Chiagouris
Pages: 55-67
Published online: 12 Oct 2008
AbstractforPerceptions of Quality of Higher Education: An Exploratory Study of High School Guidance Counselors | References | PDF (962.7 KB)
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Article
Selection Criteria Used by Graduate Students in Considering Doctoral Business Programs Offered by Private vs. Public Institutions
Marion S. Webb, Ronald L. Coccari, Augustine Lado, Lida C. Allen & Alan K. Reichert
Pages: 69-90
Published online: 12 Oct 2008
AbstractforSelection Criteria Used by Graduate Students in Considering Doctoral Business Programs Offered by Private vs. Public Institutions | References | PDF (1.5 MB)
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