Journal of Marketing for Higher Education, Volume 8, Issue 3 (1998)

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Journal of Marketing for Higher Education, Volume 8, Issue 3 (1998)

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Original Articles

Article
Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality
Beverly A. Browne, Dennis O. Kaldenberg, William G. Browne & Daniel J. Brown
Pages: 1-14
Published online: 12 Oct 2008
AbstractforStudent as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality | References | PDF (1 MB)
  • 2523 Views
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Article
Contrasts Between Benefits Expected and Delivered Among MBA Inquirers, Students, and Graduates
Leigh Lawton & Lorman Lundsten
Pages: 15-29
Published online: 12 Oct 2008
AbstractforContrasts Between Benefits Expected and Delivered Among MBA Inquirers, Students, and Graduates | References | PDF (910.1 KB)
  • 53 Views
  • 1 CrossRef citations
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Article
Marketing Department Summer School Enrollment: An Analysis and Recommendations
R. Stephen Parker, Charlie Pettijohn & Jennifer Leimkuehler
Pages: 31-44
Published online: 12 Oct 2008
AbstractforMarketing Department Summer School Enrollment: An Analysis and Recommendations | References | PDF (985.7 KB)
  • 35 Views
  • 1 CrossRef citations
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Article
Managing Quality by Action Research—Improving Quality Service Delivery in Higher Education as a Marketing Strategy
Brian Corbitt
Pages: 45-62
Published online: 12 Oct 2008
AbstractforManaging Quality by Action Research—Improving Quality Service Delivery in Higher Education as a Marketing Strategy | References | PDF (1.3 MB)
  • 109 Views
  • 1 CrossRef citations
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Article
Gender Effects on the University Selection Process
Matthew D. Shank & Fred Beasley
Pages: 63-71
Published online: 12 Oct 2008
AbstractforGender Effects on the University Selection Process | References | PDF (709 KB)
  • 213 Views
  • 15 CrossRef citations
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Article
College Choice in a Brand Elimination Framework: The High School Student's Perspective
Deborah E. Rosen, James M. Curran & Timothy B. Greenlee
Pages: 73-92
Published online: 12 Oct 2008
AbstractforCollege Choice in a Brand Elimination Framework: The High School Student's Perspective | References | PDF (1.4 MB)
  • 222 Views
  • 13 CrossRef citations
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