Journal of Nonprofit & Public Sector Marketing, Volume 29, Issue 1 (2017)

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Journal of Nonprofit & Public Sector Marketing, Volume 29, Issue 1 (2017)

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Articles

Article
Leveraging Intercollegiate Athletics to Support Academic Giving at NCAA Division I Institutions
Jeffrey L. Stinson
Pages: 1-19
Published online: 25 May 2017
AbstractforLeveraging Intercollegiate Athletics to Support Academic Giving at NCAA Division I Institutions | Full Text | References | PDF (1.3 MB)
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Article
A Code of Ethics for Social Marketing? Bridging Procedural Ethics and Ethics-in-Practice
Stacy M. Carter, Christopher Mayes, Lynne Eagle & Stephan Dahl
Pages: 20-38
Published online: 25 May 2017
AbstractforA Code of Ethics for Social Marketing? Bridging Procedural Ethics and Ethics-in-Practice | Full Text | References | PDF (1.6 MB)
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Article
Relevance of Fundraising Charities’ Content-Marketing Objectives: Perceptions of Donors, Fundraisers, and Their Consultants
Roger Bennett
Pages: 39-63
Published online: 25 May 2017
AbstractforRelevance of Fundraising Charities’ Content-Marketing Objectives: Perceptions of Donors, Fundraisers, and Their Consultants | Full Text | References | PDF (1.6 MB)
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Article
Understanding Managerial Perspectives of Volunteering at Nonprofit Leisure Events: A Comparison of Typologies Within Open Gardens Australia
Pandora Kay, Michael Jay Polonsky & Judi Inglis
Pages: 64-97
Published online: 25 May 2017
AbstractforUnderstanding Managerial Perspectives of Volunteering at Nonprofit Leisure Events: A Comparison of Typologies Within Open Gardens Australia | Full Text | References | PDF (2.3 MB)
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Article
Audience Segmentation of Kentucky Mothers by Nonparticipation Status in the Special Supplemental Nutrition Program for Women, Infants, and Children
Anthony D. Panzera, Carol A. Bryant, Fran Hawkins, Rhonda Goff, Ashley Napier, Russell S. Kirby, Martha L. Coulter, William M. Sappenfield, Julie Baldwine & Kathleen O’Rourke
Pages: 98-118
Published online: 25 May 2017
AbstractforAudience Segmentation of Kentucky Mothers by Nonparticipation Status in the Special Supplemental Nutrition Program for Women, Infants, and Children | Full Text | References | PDF (1.4 MB)
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