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Volume 11, Issue 1-2

Journal of Political Marketing

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Journal of Political Marketing, Volume 11, Issue 1-2 (2012)

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Journal of Political Marketing, Volume 11, Issue 1-2 (2012)

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Vol 23, 2024 Vol 22, 2023 Vol 21, 2022 Vol 20, 2021 Vol 19, 2020 Vol 18, 2019 Vol 17, 2018 Vol 16, 2017 Vol 15, 2016 Vol 14, 2015 Vol 13, 2014 Vol 12, 2013 Volume 11, 2012 Vol 10, 2011 Vol 9, 2010 Vol 8, 2009 Vol 7, 2008 Vol 6, 2007-2008 Vol 5, 2006-2007 Vol 4, 2005 Vol 3, 2003-2004 Vol 2, 2003 Vol 1, 2002

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The Ten Year Anniversary Issue: Trends and Changes in Political Marketing

Editorial

The Role of Marketing in Politics: Ten Years Later

Bruce I. Newman

Pages: 1-3

Published online: 14 Mar 2012

First Page PreviewforThe Role of Marketing in Politics: Ten Years Later | Full Text | References | PDF (34.2 KB)

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Articles

Article

Trends and Changes in Journal of Political Marketing Titles 2002–2011

Christine B. Williams

Pages: 4-7

Published online: 14 Mar 2012

First Page PreviewforTrends and Changes in Journal of Political Marketing Titles 2002–2011 | Full Text | PDF (40.5 KB)

359 Views
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Article

Political Marketing: Structural Models of Advertising Influence and Voter Behavior

Andrzej Falkowski & Wojciech Cwalina

Pages: 8-26

Published online: 14 Mar 2012

AbstractforPolitical Marketing: Structural Models of Advertising Influence and Voter Behavior | Full Text | References | PDF (500 KB)

1785 Views
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Article

In Memory of Lynda Lee Kaid

Andrzej Falkowski & Wojciech Cwalina

Pages: 27-28

Published online: 14 Mar 2012

CitationforIn Memory of Lynda Lee Kaid | Full Text | PDF (28.2 KB)

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Article

Political Advertising as Political Marketing: A Retro-Forward Perspective

Lynda Lee Kaid

Pages: 29-53

Published online: 14 Mar 2012

AbstractforPolitical Advertising as Political Marketing: A Retro-Forward Perspective | Full Text | References | PDF (124.1 KB)

2667 Views
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Article

Formative Years of Political Consulting in America, 1934–2000

Dennis W. Johnson

Pages: 54-74

Published online: 14 Mar 2012

AbstractforFormative Years of Political Consulting in America, 1934–2000 | Full Text | References | PDF (105.2 KB)

549 Views
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Article

Political Marketing and Lobbying: A Neglected Perspective and Research Agenda

Phil Harris & Conor McGrath

Pages: 75-94

Published online: 14 Mar 2012

AbstractforPolitical Marketing and Lobbying: A Neglected Perspective and Research Agenda | Full Text | References | PDF (106.4 KB)

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Article

New Media and Political Marketing in the United States: 2012 and Beyond

Terri L. Towner & David A. Dulio

Pages: 95-119

Published online: 14 Mar 2012

AbstractforNew Media and Political Marketing in the United States: 2012 and Beyond | Full Text | References | PDF (125.3 KB)

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Book Review

Wojciech Cwalina, Andrzej Falkowski, & Bruce I. Newman. (2011). Political Marketing: Theoretical and Strategic Foundations

Armonk, NY: M. E. Sharpe, Inc., 352 pages.

Lawrence O. Hamer

Pages: 120-122

Published online: 14 Mar 2012

First Page PreviewforWojciech Cwalina, Andrzej Falkowski, & Bruce I. Newman. (2011). Political Marketing: Theoretical and Strategic Foundations | Full Text | References | PDF (31.5 KB)

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Journal of Political Marketing (Vol.11, Iss.1-2, 2012)

The Ten Year Anniversary Issue: Trends and Changes in Political Marketing

The Ten Year Anniversary Issue: Trends and Changes in Political Marketing

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