Journal of Political Marketing, Volume 18, Issue 3 (2019)

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Journal of Political Marketing, Volume 18, Issue 3 (2019)

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Original Articles

Article
Power Lines: Unobtrusive Assessment of E-mail Subject Line Impact on Organization Website Use
Brian Calfano
Pages: 179-195
Published online: 18 Aug 2016
AbstractforPower Lines: Unobtrusive Assessment of E-mail Subject Line Impact on Organization Website Use | Full Text | References | PDF (441.6 KB) | EPUB
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Articles

Article
To Run or Not to Run? U.S. House Campaign Advertising
Regina Branton, Jared Perkins & Samantha Pettey
Pages: 196-215
Published online: 12 Apr 2019
AbstractforTo Run or Not to Run? U.S. House Campaign Advertising | Full Text | References | PDF (270 KB) | EPUB
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Article
Judging Incumbents’ Character: The Impact of Scandal
Scott J. Basinger
Pages: 216-239
Published online: 26 Nov 2018
AbstractforJudging Incumbents’ Character: The Impact of Scandal | Full Text | References | PDF (245.5 KB) | EPUB
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Original Articles

Article
Negative Effects of Calling Attention to Female Political Candidates’ Attractiveness
Mary-Kate Lizotte & Heather J. Meggers-Wright
Pages: 240-266
Published online: 16 Jan 2018
AbstractforNegative Effects of Calling Attention to Female Political Candidates’ Attractiveness | Full Text | References | PDF (657.5 KB) | EPUB
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Articles

Article
Using Cognitive Mapping to Longitudinally Examine Political Brand Associations
Alexander Ewan MacDonald, Roger Sherlock & John Hogan
Pages: 267-302
Published online: 11 Nov 2018
AbstractforUsing Cognitive Mapping to Longitudinally Examine Political Brand Associations | Full Text | References | PDF (1.4 MB) | EPUB
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