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Volume 22, Issue 2

Journal of Political Marketing

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Journal of Political Marketing, Volume 22, Issue 2 (2023)

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Journal of Political Marketing, Volume 22, Issue 2 (2023)

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Vol 23, 2024 Volume 22, 2023 Vol 21, 2022 Vol 20, 2021 Vol 19, 2020 Vol 18, 2019 Vol 17, 2018 Vol 16, 2017 Vol 15, 2016 Vol 14, 2015 Vol 13, 2014 Vol 12, 2013 Vol 11, 2012 Vol 10, 2011 Vol 9, 2010 Vol 8, 2009 Vol 7, 2008 Vol 6, 2007-2008 Vol 5, 2006-2007 Vol 4, 2005 Vol 3, 2003-2004 Vol 2, 2003 Vol 1, 2002

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Editorial

A Cri de Coeur for Political Marketing Research in U.S. Midterm and Off-Year Elections

Richard M. Perloff

Pages: 87-91

Published online: 24 Mar 2023

First Page PreviewforA Cri de Coeur for Political Marketing Research in U.S. Midterm and Off-Year Elections | Full Text | References | PDF (298.9 KB) | EPUB

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Article

Not so Intimate Instagram: Images of Swedish Political Party Leaders in the 2018 National Election Campaign

Marie Grusell & Lars Nord

Pages: 92-107

Published online: 09 Nov 2020

AbstractforNot so Intimate Instagram: Images of Swedish Political Party Leaders in the 2018 National Election Campaign | Full Text | References | PDF (1.2 MB) | EPUB

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Branding Strategies for Influencing Voter Citizenship Behavior in Indonesia: The Moderating Role of Psychological Contract Violation

Akhmad Farhan & Nor Asiah Omar

Pages: 108-127

Published online: 12 Jan 2021

AbstractforBranding Strategies for Influencing Voter Citizenship Behavior in Indonesia: The Moderating Role of Psychological Contract Violation | Full Text | References | PDF (1.7 MB) | EPUB

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Click to Count: The Effects of Nonpartisan Cue Endorsements in Selecting Political Information

Brian Calfano & Jelena Vićić

Pages: 128-142

Published online: 17 Feb 2021

AbstractforClick to Count: The Effects of Nonpartisan Cue Endorsements in Selecting Political Information | Full Text | References | PDF (1.8 MB) | EPUB

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The Dynamic Interplay of Hope vs Fear Appeals in a Referendum Context

Iain Black, Paul Baines, Ning Baines, Nicholas O’Shaughnessy & Roger Mortimore

Pages: 143-171

Published online: 11 Mar 2021

AbstractforThe Dynamic Interplay of Hope vs Fear Appeals in a Referendum Context | Full Text | References | PDF (5.2 MB) | EPUB

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Correction

Pages: 172-173

Published online: 11 Dec 2020

CitationforCorrection | Full Text | PDF (161.3 KB) | EPUB

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Journal of Political Marketing (Vol.22, Iss.2, 2023)

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