Journal of Relationship Marketing, Volume 3, Issue 1 (1997)

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Journal of Customer Service in Marketing & Management, Volume 3, Issue 1 (1997)

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Miscellany

Preface and Introduction
William J. Winston Editor
Pages: 1-2
Published online: 15 Oct 2008
CitationforPreface and Introduction | PDF (72.4 KB)
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Original Articles

Article
An Investigation into the Relationship Between Consumer Satisfaction, Marketing Performance, and Firm Performance in a Services Environment
Larry P. Pleshko & J. Joseph Cronin Jr.
Pages: 7-17
Published online: 15 Oct 2008
AbstractforAn Investigation into the Relationship Between Consumer Satisfaction, Marketing Performance, and Firm Performance in a Services Environment | References | PDF (325.6 KB)
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Article
The Nexus Between Human Resource Capabilities and a Competitive Advantage in Retail Personal Service
Bill Merrilees & Dale Miller
Pages: 19-29
Published online: 15 Oct 2008
AbstractforThe Nexus Between Human Resource Capabilities and a Competitive Advantage in Retail Personal Service | References | PDF (348.7 KB)
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Article
Consumer Behavior of American-Socialized Ethnic Minorities
Mary G. Joseph
Pages: 31-37
Published online: 15 Oct 2008
First Page PreviewforConsumer Behavior of American-Socialized Ethnic Minorities | References | PDF (232.3 KB)
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Article
Strategy for New Product Development
How to Avoid Failures
Atefeh Sadri McCampbell
Pages: 39-58
Published online: 15 Oct 2008
AbstractforStrategy for New Product Development | References | PDF (696.5 KB)
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Article
Development and Growth of the Business Class
Strategic Marketing Implications for the Airline Industry
Sanjay S. Mehta & Gurinderjit B. Mehta
Pages: 59-78
Published online: 15 Oct 2008
AbstractforDevelopment and Growth of the Business Class | References | PDF (707.3 KB)
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Article
The Information Superhighway
Will This Change the Way That Consumers Are Being Serviced?
Richard C. Leventhal
Pages: 79-89
Published online: 15 Oct 2008
AbstractforThe Information Superhighway | References | PDF (366.9 KB)
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