Services Marketing Quarterly, Volume 16, Issue 1 (1998)

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Journal of Professional Services Marketing, Volume 16, Issue 1 (1998)

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Original Articles

Article
The Gender Equity Issue in Collegiate Athletics: A Method to Determine “Equally Effective” Participation
Robert J. Parsons, H. Bruce Higley, R. J. Snow & Lawrence C. Walters
Pages: 1-20
Published online: 22 Oct 2008
AbstractforThe Gender Equity Issue in Collegiate Athletics: A Method to Determine “Equally Effective” Participation | PDF (601.4 KB)
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Article
The Role of Corporate Image in the Evaluation of Business-to-Business Professional Services: The Case of Consulting Engineers
Jozée Lapierre
Pages: 21-41
Published online: 22 Oct 2008
AbstractforThe Role of Corporate Image in the Evaluation of Business-to-Business Professional Services: The Case of Consulting Engineers | References | PDF (696.6 KB)
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Article
Determinants of Service Quality in Education: A New Zealand Perspective
Mathew Joseph
Pages: 43-71
Published online: 22 Oct 2008
First Page PreviewforDeterminants of Service Quality in Education: A New Zealand Perspective | References | PDF (848.8 KB)
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Article
Developing Stakeholder Driven International Interdisciplinary Metropolitan Research Institutes in Tourism Management: A Proposal
Victor L. Heller & Zafar U. Ahmed
Pages: 73-86
Published online: 22 Oct 2008
First Page PreviewforDeveloping Stakeholder Driven International Interdisciplinary Metropolitan Research Institutes in Tourism Management: A Proposal | References | PDF (448.9 KB)
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Article
Stating the Problem of Violence in Marketing Organizations
Sally Martin Egge & Robert Boissoneau
Pages: 87-105
Published online: 22 Oct 2008
First Page PreviewforStating the Problem of Violence in Marketing Organizations | References | PDF (647.9 KB)
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Article
Media Advertising Usage by Professionals: What We Know 20 Years Later
Boris W. Becker
Pages: 107-122
Published online: 22 Oct 2008
AbstractforMedia Advertising Usage by Professionals: What We Know 20 Years Later | References | PDF (558.8 KB)
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Article
Will the Next Generation of Professionals Advertise More?
Ken Butcher & Janelle McPhail
Pages: 123-134
Published online: 22 Oct 2008
AbstractforWill the Next Generation of Professionals Advertise More? | References | PDF (408.2 KB)
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Article
Consumer Satisfaction as a Process: A Qualitative, Retrospective Longitudinal Study of Overseas Students in Australia
P. Patterson, T. Romm & C. Hill
Pages: 135-157
Published online: 22 Oct 2008
AbstractforConsumer Satisfaction as a Process: A Qualitative, Retrospective Longitudinal Study of Overseas Students in Australia | References | PDF (749.4 KB)
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Article
Accountant Yellow Pages Advertising: Current Practice and Consumer Desires
Avery M. Abernethy & Daniel D. Butler
Pages: 159-173
Published online: 22 Oct 2008
AbstractforAccountant Yellow Pages Advertising: Current Practice and Consumer Desires | References | PDF (469 KB)
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