Citations (25)
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Michael Pfau, Michel M. Haigh, Jeanetta Sims & Shelley Wigley. (2016) The Influence of Corporate Front-Group Stealth Campaigns. Communication Research 34:1, pages 73-99.
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Robin T. Peterson. (2001) An analysis of brand manager capability in assessing the legality of selected actions. Journal of Product & Brand Management 10:6, pages 334-345.
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Ross D. Petty. (2016) Teaching Marketing Law: A Business Law Perspective on Integrating Marketing and Law. Journal of Marketing Education 22:2, pages 129-136.
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Herbert J. Rotfeld. (2018) Book Review: Breaking up America: Advertisers and the New Media World. Journal of Marketing 63:1, pages 121-123.
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Ross D. Petty. (2018) Advertising Law in the United States and European Union. Journal of Public Policy & Marketing 16:1, pages 2-13.
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Kathleen T. Lacher & Herbert J. Rotfeld. (2018) Newspaper Policies on the Potential Merging of Advertising and News Content. Journal of Public Policy & Marketing 13:2, pages 281-289.
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Noel M. Murray, Lalita A. Manrai & Ajay K. Manrai. (1993) Public policy relating to consumer comprehension of television commercials: A review and some empirical resultsVerbraucherpolitische EinfluΒnahme auf das Verbraucherverständnis von Werbebotschaften im Fernsehen: Ein überblick und einige empirische Befunde. Journal of Consumer Policy 16:2, pages 145-170.
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Herbert J. Rotfeld & Avery M. Abernethy. (1992) Radio station standards for acceptable advertising. Journal of Business Research 24:4, pages 361-375.
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Herbert J. Rotfeld. (2018) Power and Limitations of Media Clearance Practices and Advertising Self-Regulation. Journal of Public Policy & Marketing 11:1, pages 87-95.
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HERBERT J. ROTFELD, PATRICK R. PARSONS, AVERY M. ABERNETHY & JOHN V. PAVLIK. (2005) Television Station Standards for Acceptable Advertising. Journal of Consumer Affairs 24:2, pages 392-410.
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