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Article

Visual Attention to Programming and Commercials: The Use of In-home Observations

Pages 1-12 | Published online: 31 May 2013

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Paul Gustafson & S. Siddarth. (2007) Describing the Dynamics of Attention to TV Commercials: A Hierarchical Bayes Analysis of the Time to Zap an Ad. Journal of Applied Statistics 34:5, pages 585-609.
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Paul Surgi Speck & MichaelT. Elliott. (1997) Predictors of Advertising Avoidance in Print and Broadcast Media. Journal of Advertising 26:3, pages 61-76.
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