Citations (87)
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Kirsten A. Passyn, David LeBaron & Robert J. Riggle. (2022) When Politics Disgust: Emotional versus Rational Processing of Attack Ads. Journal of Nonprofit & Public Sector Marketing 0:0, pages 1-34.
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Franz Reiter & Jörg Matthes. (2022) “The Good, the Bad, and the Ugly”: A Panel Study on the Reciprocal Effects of Negative, Dirty, and Positive Campaigning on Political Distrust. Mass Communication and Society 25:5, pages 649-672.
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Michelle R. Nelson, Chang Dae Ham & Eric Haley. (2021) What Do We Know about Political Advertising? Not Much! Political Persuasion Knowledge and Advertising Skepticism in the United States. Journal of Current Issues & Research in Advertising 42:4, pages 329-353.
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Veronica L. Thomas & Kendra Fowler. (2021) Turn the Other Cheek or an Eye for an Eye: Exploring Brand-to-Brand Dialogue on Social Media. Journal of Advertising 50:4, pages 441-460.
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Albert Chibuwe. (2020) “I Am as Fit as a Fiddle”: Selling the Mugabe Brand in the 2013 Elections in Zimbabwe. Journal of Political Marketing 19:3, pages 279-300.
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Gülen Sarial-Abi & Aulona Ulqinaku. (2020) Financial Constraints Influence How Consumers Evaluate Approach-Framed versus Avoidance-Framed Messages. Journal of Advertising 49:3, pages 270-291.
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Eric Haley. (2020) Consumer Sense Making of Political Front Group Messages. Journal of Current Issues & Research in Advertising 41:2, pages 160-170.
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Linwan Wu & Taylor Jing Wen. (2019) Positive versus negative comparison in advertisements: the affect priming perspective. Journal of Promotion Management 25:7, pages 1009-1027.
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Tao (Jennifer) Ma, David Atkin, Leslie B. Snyder & Arthur Van Lear. (2019) Negative Advertising Effects on Presidential Support Ratings During the 2012 Election: A Hierarchical Linear Modeling and Serial Dependency Study. Mass Communication and Society 22:2, pages 196-221.
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Sanne A.M. Rijkhoff & Travis N. Ridout. (2019) Your lying, incompetent and selfish member of Congress: Cynical appeals in U.S. Senate advertising. The Social Science Journal 56:1, pages 38-47.
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Esther Thorson, Samuel M. Tham, Weiyue Chen & Vamsi Kanuri. (2019) Exposure to Presidential Candidate Advertising on Television, Website, and Social Media During 23 Days of the 2016 Primary. Journal of Current Issues & Research in Advertising 40:1, pages 73-89.
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Alessandro Nai & Henrik Bech Seeberg. (2018) A series of persuasive events. Sequencing effects of negative and positive messages on party evaluations and perceptions of negativity. Journal of Marketing Communications 24:4, pages 412-432.
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Emre Toros. (2017) How to run the show? The differential effects of negative campaigning. Turkish Studies 18:2, pages 297-312.
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Albert Chibuwe. (2017) Language and the (re)production of dominance: Zimbabwe African National Union-Patriotic Front (ZANU-PF) advertisements for the July 2013 elections. Critical Arts 31:1, pages 18-33.
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Janine Dermody, Stuart Hanmer-Lloyd, Nicole Koenig-Lewis & Anita Lifen Zhao. (2016) Young British Partisan Attitudes to Negative Election Campaign Advertising: A Tri-Party Perspective. Journal of Political Marketing 15:4, pages 333-361.
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Ronald Paul Hill, Michael Capella & Yoon-Na Cho. (2015) Incivility in political advertisements: a look at the 2012 US presidential election. International Journal of Advertising 34:5, pages 812-829.
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Janine Dermody, Stuart Hanmer-Lloyd, Nicole Koenig-Lewis & Anita Lifen Zhao. (2014) Young British partisans’ and non-voters’ processing of attack election advertising and the implications for marketing politics. Journal of Marketing Management 30:9-10, pages 974-1005.
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Sue-Jen Lin. (2014) Media use and political participation reconsidered: the actual and perceived influence of political campaign messages. Chinese Journal of Communication 7:2, pages 135-154.
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H.-Y. Chou & N.-H. Lien. (2013) The effects of appeal types and candidates' poll rankings in negative political advertising. Asian Journal of Communication 23:5, pages 489-518.
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GeorgeW. Stone, JeffreyG. Blodgett, Japhet Nkonge & KathrynT. Cort. (2013) The Moderating Influence of Political Involvement on Voters' Attitudes toward Attack Ads. Journal of Marketing Theory and Practice 21:1, pages 91-102.
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Marie-Cécile Cervellon. (2012) Victoria's Dirty Secrets. Journal of Advertising 41:4, pages 133-145.
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Yanna Krupnikov. (2012) Negative Advertising and Voter Choice: The Role of Ads in Candidate Selection. Political Communication 29:4, pages 387-413.
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IvonneM. Torres, MichaelR. Hyman & Jared Hamilton. (2012) Candidate-Sponsored TV Ads for the 2004 U.S. Presidential Election: A Content Analysis. Journal of Political Marketing 11:3, pages 189-207.
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Kang Namkoong, TimothyK. F. Fung & DietramA. Scheufele. (2012) The Politics of Emotion: News Media Attention, Emotional Responses, and Participation During the 2004 U.S. Presidential Election. Mass Communication and Society 15:1, pages 25-45.
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Yu-Kang Lee & Chun-Tuan Chang. (2011) Missing ingredients in political advertising: The right formula for political sophistication and candidate credibility. The Social Science Journal 48:4, pages 659-671.
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Hsuan-Ting Chen & Yonghwan Kim. (2011) Attacking or Self-Promoting? The Influence of Tone of Advertising and Issue Relevance on Candidate Evaluations and the Likelihood of Voting for an Emerging Challenger in Korea. International Journal of Strategic Communication 5:4, pages 261-280.
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Hsuan-Yi Chou & Nai-Hwa Lien. (2011) What does a negative political ad really say? The effects of different content dimensions. Journal of Marketing Communications 17:4, pages 281-295.
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Philip Dalton & Charlton McIlwain. (2011) Third-Party “Hatchet” Ads: An Exploratory Content Study Comparing Third-Party and Candidate Spots From the 2004 Presidential Election. Atlantic Journal of Communication 19:3, pages 129-151.
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H.
Denis Wu & NicoleS. Dahmen. (2010) Web Sponsorship and Campaign Effects: Assessing the Difference Between Positive and Negative Web Sites. Journal of Political Marketing 9:4, pages 314-329.
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Matthew
James Kushin & Masahiro Yamamoto. (2010) Did Social Media Really Matter? College Students' Use of Online Media and Political Decision Making in the 2008 Election. Mass Communication and Society 13:5, pages 608-630.
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Gary Hanson, Paul
Michael Haridakis, Audrey
Wagstaff Cunningham, Rekha Sharma & J. D. Ponder. (2010) The 2008 Presidential Campaign: Political Cynicism in the Age of Facebook, MySpace, and YouTube. Mass Communication and Society 13:5, pages 584-607.
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Jennette Lovejoy, Hong Cheng & Daniel Riffe. (2010) Voters' Attention, Perceived Effects, and Voting Preferences: Negative Political Advertising in the 2006 Ohio Governor's Election. Mass Communication and Society 13:5, pages 487-511.
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Erica
Weintraub Austin, Rebecca
Van de Vord, BruceE. Pinkleton & Evan Epstein. (2008) Celebrity Endorsements and Their Potential to Motivate Young Voters. Mass Communication and Society 11:4, pages 420-436.
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Hong Cheng & Daniel Riffe. (2008) Attention, Perception, and Perceived Effects: Negative Political Advertising in a Battleground State of the 2004 Presidential Election. Mass Communication and Society 11:2, pages 177-196.
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FrankE. Dardis, Fuyuan Shen & Heidi
Hatfield Edwards. (2008) Effects of Negative Political Advertising on Individuals' Cynicism and Self-Efficacy: The Impact of Ad Type and Message Exposures. Mass Communication and Society 11:1, pages 24-42.
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SamuelD. Bradley, JamesR. Angelini & Sungkyoung Lee. (2007) Psychophysiological and Memory Effects of Negative Political ADS: Aversive, Arousing, and Well Remembered. Journal of Advertising 36:4, pages 115-127.
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Sindy Chapa & Abril Mendoza. (2007) Mexicans' Responses Toward Televised Political Ads During 2006 Presidential Election. Consumption Markets & Culture 10:2, pages 141-146.
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Iris Verhulsdonk, Alessandro Nai & Jeffrey A. Karp. (2021) Are Political Attacks a Laughing Matter? Three Experiments on Political Humor and the Effectiveness of Negative Campaigning. Political Research Quarterly 75:3, pages 720-737.
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