Citations (10)
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Evgeniia Belobrovkina & Shelly Rodgers. (2023) COVID-19 Public Service Advertisements through the Prism of Goal-Framing Theory. Journal of Current Issues & Research in Advertising 44:4, pages 497-516.
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Lelia Samson, Annemarie J. Nanne & Moniek Buijzen. (2021) Remember the motivationally-relevant appeals? The influence of social and sensory appeals on memory for pronutritional messages promoting healthy foods. International Journal of Advertising 40:4, pages 582-601.
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Brigitte Naderer, Alice Binder, Jörg Matthes & Mira Mayrhofer. (2020) Healthy, sweet, brightly colored, and full of vitamins: cognitive and affective persuasive cues of food placements and children’s healthy eating behavior. International Journal of Advertising 39:7, pages 1012-1030.
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Shelly Rodgers & Jon Stemmle. (2020) Are “Well-Told” Stories of Cancer Worn Out? Insights on Persuasion Characteristics Used in Cancer Narrative PSAs. Journal of Current Issues & Research in Advertising 41:3, pages 257-283.
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Paul J. Costanzo & Cynthia P. Costanzo. (2019) Gender differences in marketer and non-marketer-dominated sources of sustainable health and wellness information. Journal of Global Scholars of Marketing Science 29:1, pages 42-50.
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Jeremy Kees & J. Craig Andrews. (2019) Research Issues and Needs at the Intersection of Advertising and Public Policy. Journal of Advertising 48:1, pages 126-135.
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Davide C. Orazi, Liliana L. Bove & Jing Lei. (2016) Empowering social change through advertising co-creation: the roles of source disclosure, sympathy and personal involvement. International Journal of Advertising 35:1, pages 149-166.
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Articles from other publishers (3)
Erin Willis, Kate Friedel, Mark Heisten, Melissa Pickett & Amrita Bhowmick. (2023) Communicating Health Literacy on Prescription Medications on Social Media: In-depth Interviews With “Patient Influencers”. Journal of Medical Internet Research 25, pages e41867.
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Arvid O.I. Hoffmann & Daria Plotkina. (2020) Why and when does financial information affect retirement planning intentions and which consumers are more likely to act on them?. Journal of Business Research 117, pages 411-431.
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Matthias Koch & Davide Christian Orazi. (2017) No Rest for the Wicked. Journal of Macromarketing 37:4, pages 356-368.
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