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Journal of Advertising Volume 49, 2020 - Issue 5
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Special Section: Advertising in Hospitality, Tourism, and Travel

Stronger Together? Tourists’ Behavioral Responses to Joint Brand Advertising

Ali Selcuk CanUniversity of Portsmouth, Portsmouth, UK;
,
Yuksel EkinciUniversity of Portsmouth, Portsmouth, UK;
,
Giampaolo VigliaUniversity of Portsmouth, Portsmouth, UK;
&
Dimitrios BuhalisBournemouth University, Poole, UKCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0001-9148-6090
ORCID Icon
Pages 525-539 | Published online: 03 Sep 2020

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Jorge Rivera, Ricardo Pastor & Jonathan Gomez Punzon. (2024) The Impact of the Covid-19 on the Perception of DMOs About the Sustainability Within Destinations: A European Empirical Approach. Tourism Planning & Development 21:1, pages 41-69.
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T. Bettina Cornwell, Michael S. Humphreys & Youngbum Kwon. (2023) Shared Brand Equity. Journal of Advertising 52:3, pages 311-329.
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Congdong Li, Xingyu Chen & Yinyu Yu. Multi-group decision-making approach for evaluating brand collaboration requirements of large-scale manufacturing industrial value chain. Journal of the Operational Research Society 0:0, pages 1-23.
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Articles from other publishers (15)

Jianyu Ma, Noel Scott & Yu Wu. (2023) Tourism destination advertising: effect of storytelling and sensory stimuli on arousal and memorability. Tourism Review 79:3, pages 671-687.
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Davood Ghorbanzadeh. (2023) City brand love: destination attractiveness and memorable tourism city experiences. Tourism Review 79:3, pages 703-718.
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Yongrui Guo, Meijing Yu & Yuzong Zhao. (2024) Impact of destination advertising on tourists’ visit intention: The influence of self-congruence, self-confidence, and destination reputation. Journal of Destination Marketing & Management 31, pages 100852.
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María del Pilar Pascual-Fraile, Teresa Villacé-Molinero, Pilar Talón-Ballestero & Samantha Chaperon. (2024) Post-pandemic collaborative destination marketing: Effectiveness and impact on different generational audiences. Journal of Vacation Marketing.
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Zeng Yuxi, Viachaslau Filimonau, Yang Jingjing, Zhong Linsheng & Wang Ling-en. (2023) A research framework for analyzing tourists’ low-carbon travel intention: an empirical analysis in China. Environment, Development and Sustainability.
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Xiaojiang Zheng & Shixuan Fu. (2023) Tourism live streaming: uncovering the effects of responsiveness and knowledge spillover on travelling intentions. Tourism Review.
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Laura Grazzini, Valentina Mazzoli & Lia Zarantonello. (2023) Should I Stay or Should I Go? The Effect of Allied Brands Negative Publicity on Brand Managers' Decision-Making. Industrial Marketing Management 113, pages 300-311.
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Huili Yan, Luqing Wang, Hao Xiong & Yuzhi Wei. (2023) Temporal landmark effects in travel decision. Annals of Tourism Research 101, pages 103576.
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Ser Zian Tan, Argho Bandyopadhyay & Felix Septianto. (2023) Relationship (breakup) reminders drive online advertising effectiveness. Psychology & Marketing 40:6, pages 1152-1161.
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Giampaolo Viglia & Diletta Acuti. (2022) How to overcome the intention–behavior gap in sustainable tourism: Tourism Agenda 2030 perspective article. Tourism Review 78:2, pages 321-325.
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Jake David Hoskins & Abbie Griffin. (2022) Market selection and product positioning decisions’ implications for short- and long-term performance: evidence from the US music industry. Journal of Product & Brand Management 32:4, pages 582-599.
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Bo Meng, Myong Jae Lee, Bee-Lia Chua & Heesup Han. (2022) An integrated framework of behavioral reasoning theory, theory of planned behavior, moral norm and emotions for fostering hospitality/tourism employees’ sustainable behaviors. International Journal of Contemporary Hospitality Management 34:12, pages 4516-4538.
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Nguyen Phong Nguyen & Emmanuel Mogaji. 2022. Marketing Communications and Brand Development in Emerging Markets Volume II. Marketing Communications and Brand Development in Emerging Markets Volume II 83 108 .
Ali Selcuk Can, Yuksel Ekinci & Giovanni Pino. (2021) Joint brand advertising for emerging heritage sites. Annals of Tourism Research 91, pages 103294.
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Yuxi Zeng, Filimonau Viachaslau, Lingen wang & Linsheng Zhong. (2022) Low-Carbon Travel Potential of Urban Tourist Destinations: An Empirical Analysis in China. SSRN Electronic Journal.
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