Citations (199)
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Wufan Jia, Lunrui Fu & Yue Dai. (2024) Increasing Trust in Influencer Marketing: The Effects of Sponsorship Disclosure and Endorser Type. Journal of Promotion Management 30:4, pages 615-638.
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Janet Hernández-Méndez & Nisamar Baute-Díaz. (2024) Influencer marketing in the promotion of tourist destinations: mega, macro and micro-influencers. Current Issues in Tourism 27:8, pages 1332-1342.
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Helle Kannik Haastrup & P. David Marshall. (2024) The influencer in the age of climate change: the authentic role model for sustainability. Celebrity Studies 15:2, pages 160-176.
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Mathilde Hogsnes, Tor-Morten Grønli & Kjeld Hansen. (2024) Exploring Influencers’ Commercial Content on Instagram. Journal of Interactive Advertising 24:2, pages 156-168.
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Jiemin Looi & Lee Ann Kahlor. (2024) Artificial Intelligence in Influencer Marketing: A Mixed-Method Comparison of Human and Virtual Influencers on Instagram. Journal of Interactive Advertising 24:2, pages 107-126.
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Jesus Canduela, Monika Gdanska-Ast, Kristen Marshall, Claire Lindsay & Robert Raeside. (2024) Intention to Purchase through Parent Blogs: Evidence from Poland. Journal of Internet Commerce 23:1, pages 1-25.
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Ruvimbo Musiyiwa & Jenna Jacobson. (2024) Leveraging Influencer Relations Professionals for Sponsorship Disclosure in Social Media Influencer Marketing. Journal of Interactive Advertising 24:1, pages 66-83.
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Ines Kaivonen, Nina Mesiranta & Elina Närvänen. (2024) “I Do What I Do to Drive Change”: The Social-Symbolic Work of Sustainable Fashion Influencers. Fashion Theory 28:1, pages 85-115.
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Nathaniel J. Evans, Grace Adams & Hyoyeun Jun. (2024) Leveraging influencers to increase HPV vaccination intention: The impact of message framing and health regulatory fit using repeated measures. Health Marketing Quarterly 41:1, pages 50-70.
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Caleb Huanyong Chen, Yilin Huang, Yang Liu & Kaiwen Gao. (2023) Will Great Power Come with Great Responsibility Only? A Dual Model of Consumer Power and Negative WOM on Social Media Review Platforms. Journal of Promotion Management 29:8, pages 1138-1167.
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Françoise Simon & Anne Bontour. (2023) Conveying brand authenticity through television advertising in a transmedia world. Journal of Marketing Management 39:15-16, pages 1645-1671.
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Guoxin Li, Yue Cao, Bo Lu, Yunzhijun Yu & Honglei Liu. (2023) Luxury brands’ live streaming sales: the roles of streamer identity and level strategy. International Journal of Advertising 42:7, pages 1178-1200.
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Ashok Bhattarai, Maryam Farhang, Mavis T. Adjei, Jose L. Saavedra Torres & Ash Zaad. (2023) The dark side of surge pricing and the mitigating role of information disclosure. Journal of Global Scholars of Marketing Science 33:4, pages 626-645.
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Terri H. Chan, Kineta Hung & David K. Tse. (2023) Comparing E-Commerce Micro- and Macroinfluencers in TikTok Videos: Effects of Strategies on Audience Likes, Audience Shares, and Brand Sales. Journal of Interactive Advertising 23:4, pages 307-322.
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Clare Davies & Alana Mann. (2023) Factors influencing women to accept diet and exercise messages on social media during COVID-19 lockdowns: A qualitative application of the health belief model. Health Marketing Quarterly 40:4, pages 415-433.
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Can Trinh. (2023) The Role of confidence in the effects of endorsing images. Journal of Marketing Communications 0:0, pages 1-23.
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Eugene Cheng-Xi Aw & Raj Agnihotri. (2023) Influencer marketing research: review and future research agenda. Journal of Marketing Theory and Practice 0:0, pages 1-14.
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Amy Goode, Victoria Rodner & Matilda Lawlor. (2023) Beyond the authenticity bind – Finstagram as an escape from the attention economy. Journal of Marketing Management 39:11-12, pages 1071-1097.
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Lauren Gurrieri, Jenna Drenten & Crystal Abidin. (2023) Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing. Journal of Marketing Management 39:11-12, pages 911-932.
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Nataly Levesque, Alysha Hachey & Albena Pergelova. (2023) No filter: navigating well-being in troubled times as social media influencers. Journal of Marketing Management 39:11-12, pages 1098-1131.
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Kendra Fowler & Veronica L. Thomas. (2023) Influencer marketing: a scoping review and a look ahead. Journal of Marketing Management 39:11-12, pages 933-964.
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Jonatan Södergren & Niklas Vallström. (2023) Disability in influencer marketing: a complex model of disability representation. Journal of Marketing Management 39:11-12, pages 1012-1042.
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Daneshwar Sharma. (2023) How not who: Message strategies adopted by celebrities v/s social media influencers. Journal of Marketing Communications 0:0, pages 1-25.
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Samantha Kay, R. Mulcahy, K. Sutherland & M. Lawley. (2023) Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective. Journal of Marketing Management 39:7-8, pages 550-584.
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Sally Rao Hill & Bora Qesja. (2023) Social media influencer popularity and authenticity perception in the travel industry. The Service Industries Journal 43:5-6, pages 289-311.
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Brandon C. Boatwright & Karen Freberg. (2023) Exploring the Value of Multi-Modal Corporate Influencers: A Case Study of Peloton Instructors’ Engagement, Community Building, and Branding Functions. International Journal of Strategic Communication 17:2, pages 134-150.
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Mohammad Sadegh Gholamhosseinzadeh. (2023) Theorizing vloggers’ approaches and practices in travel vlog production through grounded theory. Journal of Hospitality Marketing & Management 32:2, pages 196-223.
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Mohammad Osman Gani, Hiran Roy, Muhammad Sabbir Rahman, Anisur R. Faroque, Vikas Gupta & Humayra Tasnim Prova. (2023) Effect of social media influence on consumer’s purchase intention of organic beauty products: the role of customer’s engagement and generativity. International Journal of Spa and Wellness 6:1, pages 54-77.
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Carmen Fuente-Cobo, Luis Gutiérrez-de-Cabiedes & Ana Visiers Elizaincin. (2023) Using YouTube as a digital pulpit. The most influential Catholic youtubers in Spanish speaking countries: Who they are and how they communicate. Church, Communication and Culture 8:1, pages 59-83.
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Jiemin Looi, Deena Kemp & Yong Whi Greg Song. (2023) Instagram Influencers in Health Communication: Examining the Roles of Influencer Tier and Message Construal in COVID-19-Prevention Public Service Announcements. Journal of Interactive Advertising 23:1, pages 14-32.
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Sophie C. Boerman, Marijn H. C. Meijers & Wietske Zwart. (2022) The Importance of Influencer-Message Congruence When Employing Greenfluencers to Promote Pro-Environmental Behavior. Environmental Communication 16:7, pages 920-941.
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Hyehyun Julia Kim & Sylvia Chan-Olmsted. (2022) Influencer Marketing and Social Commerce: Exploring the Role of Influencer Communities in Predicting Usage Intent. Journal of Interactive Advertising 22:3, pages 249-268.
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Mehmet Ibrahim Mehmet & Steven D’Alessandro. (2022) More than words can say: a multimodal approach to understanding meaning and sentiment in social media. Journal of Marketing Management 38:13-14, pages 1461-1493.
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Nils S. Borchers. (2022) Between Skepticism and Identification: A Systematic Mapping of Adolescents’ Persuasion Knowledge of Influencer Marketing. Journal of Current Issues & Research in Advertising 43:3, pages 274-300.
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Minjie Li. (2022) Influence for social good: exploring the roles of influencer identity and comment section in Instagram-based LGBTQ-centric corporate social responsibility advertising. International Journal of Advertising 41:3, pages 462-499.
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Loes Janssen, Alexander P. Schouten & Emmelyn A. J. Croes. (2022) Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification. International Journal of Advertising 41:1, pages 101-127.
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Sophie C. Boerman & Céline M. Müller. (2022) Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment. International Journal of Advertising 41:1, pages 6-29.
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Chen Lou. (2022) Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising. Journal of Advertising 51:1, pages 4-21.
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Ksenia Rundin & Jonas Colliander. (2021) Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising. Journal of Advertising 50:5, pages 548-564.
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Jiwoon Park, Ji Min Lee, Vikki Yiqi Xiong, Felix Septianto & Yuri Seo. (2021) David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers. Journal of Advertising 50:5, pages 584-602.
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Priska Breves, Jana Amrehn, Anna Heidenreich, Nicole Liebers & Holger Schramm. (2021) Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers. International Journal of Advertising 40:7, pages 1209-1229.
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Raquel Sánchez-Fernández & David Jiménez-Castillo. (2021) How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value. Journal of Marketing Management 37:11-12, pages 1123-1147.
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Kara Bentley, Charlene Chu, Cristina Nistor, Ekin Pehlivan & Taylan Yalcin. (2021) Social media engagement for global influencers. Journal of Global Marketing 34:3, pages 205-219.
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Liselot Hudders, Steffi De Jans & Marijke De Veirman. (2021) The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers. International Journal of Advertising 40:3, pages 327-375.
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Guoquan Ye, Liselot Hudders, Steffi De Jans & Marijke De Veirman. (2021) The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications. Journal of Advertising 50:2, pages 160-178.
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Ruchika Sharma, Kritika Nagdev & Pratibha Singh. Livestream Shopping Breakthrough: Fast Fashion’s New Frontier Explored through Attitude, Influencer’s Advice, and Portal Quality. Journal of Promotion Management 0:0, pages 1-30.
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Articles from other publishers (153)
Adrian Waltenrath. (2024) Consumers’ ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement. Electronic Markets 34:1.
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Rui Guo & Yuchen Wang. (2024) Finding the best creation strategy: How influencer's photo-editing behavior affects consumer's engagement intention. Journal of Retailing and Consumer Services 80, pages 103892.
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Fernanda Polli Leite, Felix Septianto & Nicolas Pontes. (2024) ‘Meat’ the influencers: Crafting authentic endorsements that drive willingness to buy cultured meat. Appetite 199, pages 107401.
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Zhuowei(Joy) Huang, Giancarlo Fedeli & Mingming Cheng. (2024) Trouble in paradise? Collaboration behavior and ethics of micro-influencers in the hospitality industry. Journal of Hospitality and Tourism Management 59, pages 25-35.
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İpek Kazançoğlu, Şirin Gizem Köse & Aygül Arslan. (2024) Drivers and Barriers Influencing Consumers' Intention to Purchase Cosmetics With Refillable Packaging. Packaging Technology and Science 37:6, pages 551-569.
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Jie Sheng, Yi Hui Lee & Hao Lan. (2023) Parasocial relationships with micro-influencers: do sponsorship disclosure and electronic word-of-mouth disrupt?. Internet Research 34:3, pages 849-867.
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Jimin Hu, Shafie Sidek, Azmawani Abd Rahman & Raja Nerina Raja Yusof. (2024) Navigating influence: Unraveling the impact of micro-influencer attributes on consumer choices in the Chinese social media. Innovative Marketing 20:2, pages 152-168.
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Anand Jhawar, Sanjeev Varshney & Prashant Kumar. (2024) The grey side of influencer marketing: Content, contexts, and consequences. Journal of Consumer Behaviour.
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Nabila Putri Darsono & Niken Febrina Ernungtyas. (2024) Queens of the Digital Realm: Unveiling of Female Social Media through Personal Branding Analysis. KOMUNIKA: Jurnal Dakwah dan Komunikasi 18:1, pages 97-112.
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Oswelled Ureke. (2024) Politics at Play: TikTok and Digital Persuasion in Zimbabwe's 2023 General Elections. Africa Spectrum.
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Erika Fernández-Gómez, Beatriz Feijoo & Miriam Morante Bonet. (2024) Training Concerns of Micro-influencers on Advertising and Marketing. Journal of Advertising Education 28:1, pages 40-62.
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Eva Sánchez-Amboage, Pablo Castellanos-García & Verónica Crespo-Pereira. (2024) Traveler segmentation through Instagram Fashion Influencers. Mirror Tourist as a new segment consumer group. Journal of Retailing and Consumer Services 78, pages 103735.
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Maria Amélia Machado Carvalho. (2024) Influencing the follower behavior: the role of homophily and perceived usefulness, credibility and enjoyability of travel content. Journal of Hospitality and Tourism Insights 7:2, pages 1091-1110.
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Li Chen, Yiwen Chen & Yang Pan. (2024) The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics. European Journal of Marketing 58:4, pages 1047-1082.
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Maria Konrad. (2024) Zarządzanie marką osobistą polskich booktuberów na wybranych przykładach. Zarządzanie w Kulturze 24:4, pages 351-368.
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Ariba Khan, Zebran Khan & Mohammed Kamalun Nabi. (2024) “I think exactly the same”—trust in SMIs and online purchase intention: a moderation mediation analysis using PLS-SEM. Journal of Advances in Management Research 21:2, pages 311-330.
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Sophia Sykes & Veronica Hopner. (2024) Tradwives: Right-Wing Social Media Influencers. Journal of Contemporary Ethnography.
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Endang Hariningsih, Budhi Haryanto, Lilik Wahyudi & Catur Sugiarto. (2024) Ten years of evolving traditional versus non-traditional celebrity endorser study: review and synthesis. Management Review Quarterly.
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Silvia Fini. (2024) The instafamous translator. Translation in Society 3:1, pages 40-60.
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Harshita Singh & Sandeep Kumar Singh. 2024. Marketing Innovation Strategies and Consumer Behavior. Marketing Innovation Strategies and Consumer Behavior
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Yiran Duan, Jeff Hemsley, Alexander O. Smith, Una Joh, LaVerne Gray & Christy Khoury. (2024) Curating Virality: Exploring Curated Logics Within #BlackLivesMatter on Twitter/X. Social Media + Society 10:2.
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Jie Chen, Yangting Zhang, Han Cai, Lu Liu, Miyan Liao & Jiaming Fang. (2024) A Comprehensive Overview of Micro-Influencer Marketing: Decoding the Current Landscape, Impacts, and Trends. Behavioral Sciences 14:3, pages 243.
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Yajun Zhang, Zhuoyan Shao, Jin Zhang, Banggang Wu & Liying Zhou. (2023) The effect of image enhancement on influencer's product recommendation effectiveness: the roles of perceived influencer authenticity and post type. Journal of Research in Interactive Marketing 18:2, pages 166-181.
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Yoon‐Na Cho, Yuna Kim & Christine Ye. (2024) Influencers and donations: The impact of source and product benefits. International Journal of Consumer Studies 48:2.
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Xiaojing Zhang & Yulin Zhang. (2024) Content marketing in the social media platform: Examining the effect of content creation modes on the payoff of participants. Journal of Retailing and Consumer Services 77, pages 103629.
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Andrei Kirilenko, Katarzyna Emin & Karen C. N. Tavares. (2023) Instagram travel influencers coping with COVID-19 travel disruption. Information Technology & Tourism 26:1, pages 119-146.
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Hafize Nurgül DURMUŞ ŞENYAPAR. (2024) A Comprehensive Analysis of Influencer Types in Digital MarketingA Comprehensive Analysis of Influencer Types in Digital Marketing. International Journal of Management and Administration 8:15, pages 75-100.
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Chi‐Cheng Luan, Kuo‐Liang Chen, Chi‐Yu Ko, Po‐Min Lin & The Anh Phan. (2024) Effects of finance knowledge influencer qualities on investment willingness and the moderation of followers' risk tolerance. Journal of Consumer Behaviour.
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Leire Gómez Rubio & Nereida López Vidales. (2024) Percepción juvenil sobre la confianza en los perfiles seguidos en redes socialesYouth perception of interaction and frequency of use in social networks. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual 16:1, pages 125-139.
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Sindy Chapa & Talalah Khan. (2024) Social Influencer or Celebrity Endorser, To Whom Do Multicultural Consumers Pay Attention in Instagram? Comparing Medium- and High-Involvement Products Across Ethnic Groups. Journal of Marketing Development and Competitiveness 18:1.
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Qi Zhang, Yuling Wang & Shaizatulaqma Kamalul Ariffin. (2024) Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer popularity. PLOS ONE 19:2, pages e0296339.
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Zhaoyang Yu, Zili Zhang, Rob Law & Ziqiong Zhang. (2024) Resonance of Review Behavior: Will People Follow in Their Friends’ Footsteps?. Journal of Interactive Marketing.
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Tripta Khurana, Sonia Pannu & Garima Dalal. (2024) Social Media Influencer Marketing: Building a Deeper Understanding through Bibliometric Analysis. Vision: The Journal of Business Perspective.
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Abul Kalam, Chai Lee Goi & Ying Ying Tiong. (2023) Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions – a multivariate mediation analysis. Marketing Intelligence & Planning 42:1, pages 84-119.
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Wenting Li, Fang Zhao, Ji Min Lee, Jiwoon Park, Felix Septianto & Yuri Seo. (2024) How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset. Journal of Business Research 171, pages 114387.
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Kaukab A. Azhar, Che A.C. Wel & Siti N.A. Hamid. 2024. Reference Module in Social Sciences. Reference Module in Social Sciences.
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Mollika Ghosh & ABM Shahidul Islam. (2023) Homefluencers' endorsement of millennial consumers' purchase intention in new normal. International Marketing Review 40:5, pages 1188-1212.
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Victoria Broadbridge, Federico Mangió & Giandomenico Di Domenico. (2023) How Brand Managers Can Maximize Engagement with ASMR YouTube Content. Journal of Advertising Research 63:4, pages 313-334.
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Vesna Sesar, Anica Hunjet & Ivana Martinčević. (2023) Generation Z Purchase Intentions: Does Sponsorship Disclosure Matter?. Business Systems Research Journal 14:2, pages 158-172.
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Juliette Passebois Ducros, Florence Euzéby & Sarah Machat. (2023) The effects of Instagram disclosure on consumer reactions to sponsored posts: The moderating impact of social media influencers’ perceived popularity. Recherche et Applications en Marketing (English Edition) 38:4, pages 2-34.
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Xingyu Chen, Ling Jiang, Sentao Miao & Cong Shi. (2021) Road to micro-celebration: The role of mutation strategy of micro-celebrity in digital media. New Media & Society 25:12, pages 3455-3476.
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Guoxin Li, Peiwen Tang & Jiao Feng. (2023) How streamer channels influence luxury brand sales in live streaming commerce: an empirical study. Asia Pacific Journal of Marketing and Logistics 35:12, pages 3069-3090.
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Chengbin Sun, Di Zhou & Tianxi Yang. (2023) Sponsorship disclosure and consumer engagement: Evidence from Bilibili video platform. Journal of Digital Economy 2, pages 81-96.
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Hadeel F R Alhomaid. (2023) Social Media Influencers and Consumer Behaviour of Women in Saudi Arabia: A Literature Review. Social Media Influencers and Consumer Behaviour of Women in Saudi Arabia: A Literature Review.
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Amy Wong & Joicey Wei. (2023) Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense. Journal of Retailing and Consumer Services 75, pages 103507.
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Juliette Passebois Ducros, Florence Euzéby & Sarah Machat. (2023) Effets de la divulgation des partenariats publicitaires sur Instagram sur les réactions des consommateurs : rôle modérateur de la popularité perçue de la source. Recherche et Applications en Marketing (French Edition) 38:4, pages 3-39.
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Jan Mohammad, Saima Wasim, Syed Aamir Alam Rizvi & Zain Ul Abideen. (2023) Consumer's Attitude Towards Sponsored Content and the Impact of Influencer's Credibility, Brand Credibility, and Influencer's Motive. Sustainable Business and Society in Emerging Economies 5:3, pages 239-254.
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Gema Bonales Daimiel, Sheila Liberal Ormaechea & Raquel Ávila Muñoz. (2023) Comunidades en torno al Metaverso en X/TwitterMetaverse’s communities on X/TWITTER. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual 13:1, pages 105-122.
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Raja Ahmed Jamil, Urba Qayyum, Syed Ramiz ul Hassan & Tariq Iqbal Khan. (2023) Impact of social media influencers on consumers' well-being and purchase intention: a TikTok perspective. European Journal of Management and Business Economics.
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Huinan Liu, Mohd Feroz Shah De Costa Bin Mohd Faris De Costa, Megat Al‐lmran Bin Yasin & Qijie Ruan. (2023) A study on how social media influences on impulsive buying. Expert Systems.
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Ainsworth Anthony Bailey, Aditya Shankar Mishra & Khushboo Vaishnav. (2023) Response to social media influencers: Consumer dispositions as drivers. International Journal of Consumer Studies 47:5, pages 1979-1998.
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Jung-Kuei Hsieh. (2023) The impact of influencers' multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory. Journal of Retailing and Consumer Services 74, pages 103397.
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Robert Zniva, Wolfgang J. Weitzl & Christina Lindmoser. (2023) Be constantly different! How to manage influencer authenticity. Electronic Commerce Research 23:3, pages 1485-1514.
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Manuel Joaquim de Sousa Pereira, António Cardoso, Ana Canavarro, Jorge Figueiredo & Jorge Esparteiro Garcia. (2023) Digital Influencers’ Attributes and Perceived Characterizations and Their Impact on Purchase Intentions. Sustainability 15:17, pages 12750.
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Kent Le & Gokhan Aydin. (2022) Impact of the pandemic on social media influencer marketing in fashion: a qualitative study. Qualitative Market Research: An International Journal 26:4, pages 449-469.
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Chih-Feng Kuo & Yung-Ming Li. (2023) A Social Intelligence Mechanism for Information Security Alerts Recommendation. A Social Intelligence Mechanism for Information Security Alerts Recommendation.
Thi Cam Tu Dinh, Mengqi Wang & Yoonjae Lee. (2023) How Does the Fear of Missing Out Moderate the Effect of Social Media Influencers on Their Followers’ Purchase Intention?. SAGE Open 13:3.
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Daniel Faltesek, Elizbeth Graalum, Bailey Breving, ElseLucia Knudsen, Jessica Lucas, Sierra Young & Felix Eduardo Varas Zambrano. (2023) TikTok as Television. Social Media + Society 9:3.
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Rebecca Tukachinsky Forster, Megan A. Vendemia, Jessica M. Journeay & Sarah E. Downey. (2023) Mixing Parasocial Friendship With Business. Journal of Media Psychology 35:4, pages 241-252.
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Fábio Caiado, Joana Fonseca, Joana Silva, Soraia Neves, Ana Moreira, Ramiro Gonçalves, José Martins, Frederico Branco & Manuel Au‐Yong‐Oliveira. (2023) The impact of digital influencers on product/service purchase decision making—An exploratory case study of Portuguese people. Expert Systems.
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Yatish Joshi, Weng Marc Lim, Khyati Jagani & Satish Kumar. (2023) Social media influencer marketing: foundations, trends, and ways forward. Electronic Commerce Research.
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Paula Neira Placer & Ana Visiers Elizaincin. (2023) Análisis de la gestión de los contenidos de YouTube dirigidos al público infantil: un estudio de caso. Estudios sobre el Mensaje Periodístico 29:2, pages 477-487.
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Naser Pourazad, Lara Stocchi & Shreya Narsey. (2023) A Comparison of Social Media Influencers’ KPI Patterns across Platforms. Journal of Advertising Research 63:2, pages 139-159.
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Tiegan Bradley, Kelley Cours Anderson & Ashley Hass. (2023) The Virtuous Cycle: Social Media Influencers’ Potential for Kindness Contagion. Journal of Macromarketing 43:2, pages 110-118.
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Stefanie Moser & Alexander Brauneis. (2023) Should you listen to crypto YouTubers?. Finance Research Letters 54, pages 103782.
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Wenjie Qian & Jianhua Mao. (2023) Exploring the Influential Factors of Personal Media Bloggers on Followers’ Continuous Following Intention Based on Relationship Marketing Theory. Behavioral Sciences 13:5, pages 416.
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Sheldon Fetter, Paige Coyne, Samantha Monk & Sarah J. Woodruff. (2023) An Exploration of Social Media Users’ Desires to Become Social Media Influencers. Media Watch 14:2, pages 200-216.
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