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Communication Monographs Volume 74, 2007 - Issue 1
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Original Articles

All Joking Aside: A Serious Investigation into the Persuasive Effect of Funny Social Issue Messages

Robin L. NabiCorrespondence[email protected]
View further author information
,
Emily Moyer-GuséView further author information
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Sahara ByrneView further author information
Pages 29-54 | Published online: 07 Mar 2007

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