3,819
Views
10
CrossRef citations to date
0
Altmetric
Research Article

Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts – a frequency analysis

, , &
Pages 762-777 | Received 16 Dec 2020, Accepted 06 Aug 2021, Published online: 25 Aug 2021

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (5)

Argyro Elisavet Manoli. (2024) Strategic brand management in and through sport. Journal of Strategic Marketing 32:6, pages 814-821.
Read now
Steve Sharman, Theodore Piper, Ellen McGrane & Philip W. S. Newall. (2024) Gambling adverts in live TV coverage of the Qatar 2022 FIFA Men’s World Cup. Addiction Research & Theory 32:4, pages 237-244.
Read now
Steven J. Greenland, Robert Gill, Simon Moss & David Low. (2024) Marketing unhealthy brands – an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption. Journal of Strategic Marketing 32:2, pages 187-202.
Read now
Suzan Burton, Alena Soboleva, Ann Dadich & Francine Garlin. (2023) Positioning a controversial product: how Australian retailers are positioning e-cigarettes as ‘healthy’. Journal of Strategic Marketing 0:0, pages 1-17.
Read now
Ellen McGrane, Robert Pryce, Luke Wilson, Matt Field & Elizabeth Goyder. How did the ‘whistle-to-whistle’ ban affect gambling advertising on TV? A live football matching study. Addiction Research & Theory 0:0, pages 1-9.
Read now

Articles from other publishers (5)

John William Long, Sara Jordan Maksi, Francisco Javier López Frías, Robin Ireland & Travis D Masterson. (2024) Content analysis of food and beverage marketing in global esports: sponsorships of the premier events, leagues, teams and players. BMJ Public Health 2:1, pages e000095.
Crossref
Kristen Alley Swain. 2024. Food Sustainability and the Media. Food Sustainability and the Media 11 55 .
Nathan Critchlow & Richard I. Purves. (2023) Alcohol branding during rugby union matches in Ireland after commencement of Sect. 15 from the Public Health (Alcohol) Act: a frequency analysis of highlights from the European Rugby Champions Cup and Six Nations Championship. Irish Journal of Medical Science (1971 -) 192:6, pages 3133-3138.
Crossref
Tara Boelsen-Robinson, Anne-Marie Thow, Nancy Lee, Tim Gill & Stephen Colagiuri. (2022) Gambling, fast food and alcohol sponsorship in elite sport – perspectives from Australian sporting fans. BMC Public Health 22:1.
Crossref
Nikhil Gokani, Amandine Garde, Matthew Philpott, Robin Ireland, Rebecca Owens & Emma Boyland. (2021) UK Nutrition Research Partnership ‘Hot Topic’ workshop report: A ‘game changer’ for dietary health – addressing the implications of sport sponsorship by food businesses through an innovative interdisciplinary collaboration. Nutrition Bulletin 47:1, pages 115-122.
Crossref