Citations (6)
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David Cook, Rui Biscaia, Karolos Papadas, Lyndon Simkin & Libby Carter. (2023) The creation of shared value in the major sport event ecosystem: understanding the role of sponsors and hosts. European Sport Management Quarterly 23:3, pages 811-832.
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Oliver Thomas, Gunther Kucza & Stefan Schuppisser. (2022) Can Sports Sponsorship Affect Consumers’ Motivation for Sports Consumption?. Journal of Promotion Management 28:7, pages 893-922.
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Articles from other publishers (4)
Ryan W. Dastrup, Todd C. Koesters, Stephen L. Shapiro & Sung-Bae Roger Park. (2023) “Why Can’t We Be Friends”? An Examination of Academic and Industry Alignment in Sport Sponsorship. IJASS(International Journal of Applied Sports Sciences) 35:1, pages 169-185.
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Matthew Hindmarsh, Anees Ikramullah, Jose L. Ruiz-Alba & Pablo J. López-Tenorio. (2023) Grassroots football club stakeholders' sponsorship: the role of happiness and shared values. Management Decision.
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Le Dang Lang, Weng Marc Lim & Francisco Guzmán. (2022) How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products. Journal of Business Research 141, pages 175-190.
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T. Bettina Cornwell & Youngbum Kwon. (2019) Sponsorship-linked marketing: research surpluses and shortages. Journal of the Academy of Marketing Science 48:4, pages 607-629.
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