Advanced search
Publication Cover
Journal of Promotion Management Volume 27, 2021 - Issue 1
Submit an article Journal homepage
1,287
Views
9
CrossRef citations to date
0
Altmetric
Articles

The Effect of Sequential Structure in Charity Advertising on Message Elaboration and Donation Intention: The Mediating Role of Empathy

Mikyeung BaeOklahoma State University, Stillwater, Oklahoma, USACorrespondence[email protected]
Pages 177-209 | Published online: 20 Aug 2020

Citations (9)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (4)

Takumi Kato. (2023) Influence of empathy for advertising models on purchase intention: Comparison between celebrity models and unknown models. Cogent Social Sciences 9:1.
Read now
Payal S. Kapoor, Abhinav Tagore & Sahil Dua. (2023) Social Media Influencer Promoted Sustainable Fashion: Effects of Sponsorship and Benefit Association. Journal of Promotion Management 29:4, pages 461-490.
Read now
Rhiannon MacDonnell Mesler & Bonnie Simpson. (2022) How Affective Displays and Self-Construal Impact Consumers’ Generosity. Journal of Nonprofit & Public Sector Marketing 34:5, pages 501-526.
Read now
Hans Hoeken & Hanny den Ouden. (2022) Sadly and Joyfully Moving Ads: The Influence of Hedonic and Eudaimonic Experiences on the Attitude toward the Ad. Journal of Promotion Management 28:6, pages 843-868.
Read now

Articles from other publishers (5)

Walter Wymer & Hellen Gross. (2021) Charity advertising: A literature review and research agenda. Journal of Philanthropy and Marketing 28:4.
Crossref
Adel A. Al-Wugayan. (2022) Celebrity appeal effectiveness in donating to the cause: Popular Culture vs. Religious Celebrities. International Review on Public and Nonprofit Marketing 20:2, pages 369-391.
Crossref
Hendy Mustiko Aji & Istyakara Muslichah. (2022) Online cross-religion donation during COVID-19: mediating role of empathy and trust. Journal of Islamic Marketing 14:6, pages 1531-1550.
Crossref
Pamela Simón Sandoval & Jesús García‐Madariaga. (2023) Impact of emotional appeal on non‐profit advertising: A neurophysiological analysis. Journal of Consumer Behaviour.
Crossref
Vincenzo Russo, Marco Bilucaglia, Riccardo Circi, Mara Bellati, Riccardo Valesi, Rita Laureanti, Giuseppe Licitra & Margherita Zito. (2022) The Role of the Emotional Sequence in the Communication of the Territorial Cheeses: A Neuromarketing Approach. Foods 11:15, pages 2349.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.