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Marketing Education Review Volume 6, 1996 - Issue 3
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Original Articles

Planning, Organizing, and Executing Short Term International Exposures for U.S. Students of Marketing and Business: An Alternative Method

Stephen C. Brokaw
Pages 87-93 | Published online: 09 Oct 2015

Citations (16)

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Read on this site (5)

Angie L. Woods, Susan M. Sipple, Mark R. M. Otten & Michael E. Roos. (2017) Navigating Uncharted Waters: Study Abroad Predeparture Activities and the 2-Year-College Student. Community College Journal of Research and Practice 41:12, pages 867-880.
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Yiming Tang & Susan Rose. (2014) Developing International Business Managers Through International Study Visits to China. Journal of Teaching in International Business 25:2, pages 119-133.
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JaneB. Finley, Susan Lee Taylor & D. Lee Warren. (2007) Investigating Graduate Business Students' Perceptions of the Educational Value Provided by an International Travel Course Experience. Journal of Teaching in International Business 19:1, pages 57-82.
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Mike Doyle, MarilynM. Helms & Nancy Westrup. (2004) A Fast Track to Cultural Immersion. Journal of Teaching in International Business 15:4, pages 67-95.
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Cynthia W. Cann. (2000) A Case in Point: An Interdisciplinary Approach to the Short Term Study-Abroad. Marketing Education Review 10:1, pages 67-72.
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Articles from other publishers (11)

Jan Pieper, Hagen Worch & Ute Eisenkolb. 2021. Praxisorientierte Hochschullehre. Praxisorientierte Hochschullehre 415 426 .
Fengli Mu & James Hatch. (2019) Managing a short international study trip: the case of China. International Journal of Educational Management 34:2, pages 386-396.
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Kevin A. MorrisonKevin A. Morrison. 2019. Study Abroad Pedagogy, Dark Tourism, and Historical Reenactment. Study Abroad Pedagogy, Dark Tourism, and Historical Reenactment 135 143 .
Timothy Hall. 2018. The Globalisation of Higher Education. The Globalisation of Higher Education 265 278 .
Paul Miller & Ian Potter. 2017. Cultures of Educational Leadership. Cultures of Educational Leadership 245 265 .
Michael H. Slotkin, Alexander R. Vamosi, Enrique M. Perez, Christopher J. Durie & Jarin R. Eisenberg. (2016) Study tours and the diversification of cultural capital acquisition. Journal of International Education in Business 9:1, pages 70-86.
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Carl Behnke, Soobin Seo & Kay Miller. (2014) Enhancing the study abroad experience: A longitudinal analysis of hospitality-oriented, study abroad program evaluations. Tourism Management 42, pages 271-281.
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Peter A. Kaufman, Horace L. Melton, Iris I. Varner, Mark Hoelscher, Klaus Schmidt & Aslihan D. Spaulding. (2011) Alternative Approaches for Educating Future Global Marketing Professionals. Journal of Marketing Education 33:3, pages 285-294.
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Daniel SachauNiel Brasher & Scott Fee. (2009) Three Models for Short-Term Study Abroad. Journal of Management Education 34:5, pages 645-670.
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Jeffrey E. McGee & Troy A. Festervand. (2002) Deliverity a graduate course in cross‐cultural management in Portugal: observations, experiences, and academic axioms. Cross Cultural Management: An International Journal 9:1, pages 56-71.
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Charles R. Duke. (2016) Study Abroad Learning Activities: A Synthesis and Comparison. Journal of Marketing Education 22:2, pages 155-165.
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