Citations (24)
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Read on this site (8)
Jakeun Koo & Jun Heo. (2023) The bilateral image flow in sponsorship: an extension of Prendergast, Paliwal, and Mazodier (2016). International Journal of Advertising 0:0, pages 1-15.
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Joe Cobbs & Mark D. Groza. (2022) Reverse effects of sponsorship: Establishing sport brand equity. Managing Sport and Leisure 27:6, pages 614-631.
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Felix Boronczyk & Niklas Zarins. (2022) Fans’ monetary evaluation of traditional and sponsored stadium names in the German Bundesliga. European Sport Management Quarterly 22:6, pages 768-787.
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Yoseph Mamo, Jeffrey D. James & Damon P. S. Andrew. (2022) Consumer Perceptions of Sport Sponsor’s Corporate Social Responsibility Activities. Journal of Global Sport Management 7:1, pages 135-157.
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Peter Dickenson & Anne L. Souchon. (2020) Sponsees matter! How collective responsibility judgments of sport sponsors affect sponsee equity. European Sport Management Quarterly 20:5, pages 537-559.
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Peter Dickenson & Anne L. Souchon. (2018) Entitativity of Concurrent Sponsors: Implications for Properties and Sponsors. Journal of Advertising 47:3, pages 213-236.
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Nicholas A. Pitas, Andrew J. Mowen, Alan R. Graefe & Gerard T. Kyle. (2018) Place attachment and spending preferences in a local public park system: The case of corporate sponsorship. Journal of Leisure Research 49:2, pages 71-90.
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Jason Mazanov & Jules Woolf. (2017) Corporate Social Responsibility and Managing Drugs in Sport. Journal of Global Sport Management 2:2, pages 96-110.
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Articles from other publishers (16)
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Jan Dreisbach, David M. Woisetschläger, Christof Backhaus & T. Bettina Cornwell. (2021) The role of fan benefits in shaping responses to sponsorship activation. Journal of Business Research 124, pages 780-789.
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Alessandro M. Peluso, Cristian Rizzo & Giovanni Pino. (2019) Controversial sports sponsorships: Effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions. Journal of Business Research 98, pages 339-351.
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Victor S. Mogajane, Engelina du Plessis & Elmarie Slabbert. (2019) Assessing the importance of spectators to soccer clubs in South Africa: A management perspective. Acta Commercii 19:1.
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Sara Keshkar, Ian Lawrence, Mark Dodds, Erin Morris, Tara Mahoney, Kevin Heisey, Francesco Addesa, David Hedlund, Geoff Dickson, Hamid Ghasemi, Abdullah Faruq, Michael Naylor & James Santomier, Jr.. (2019) The Role of Culture in Sports Sponsorship: an Update. Annals of Applied Sport Science 7:1, pages 57-81.
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Brendan Dwyer, Stephen L. Shapiro & Joris Drayer. (2017) Daily Fantasy Football and Self-Reported Problem Behavior in the United States. Journal of Gambling Studies 34:3, pages 689-707.
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Christopher Huth. (2018) Back to traditional stadium names. Sport, Business and Management: An International Journal 8:3, pages 214-234.
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