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Original Articles

Extraordinary Experiences through Storytelling

Pages 195-210 | Published online: 26 Nov 2008

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (38)

Adam J. Mills & Joby John. (2023) Revisiting brand origin: expanding the strategic portfolio of brand-level attributes. Journal of Strategic Marketing 31:6, pages 1220-1237.
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Anuja Chalke, Boon-Liat Cheng & Michael M. Dent. (2023) Narrative Transportation and Trust in Luxury Hotels SNS Marketing: The Moderating Role of Social Interaction. Services Marketing Quarterly 44:2-3, pages 227-248.
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Ana Cláudia Campos, Maria Manuela Guerreiro & Meghan C. Beevor. (2023) Storytelling in heritage tourism: an exploration of co-creative experiences from a tourist perspective. Museum Management and Curatorship 0:0, pages 1-26.
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Katriina Heljakka & Juulia Räikkönen. (2023) #Instadolls on staycation – doll dramas narrating popular culture tourism and regional development. Scandinavian Journal of Hospitality and Tourism 0:0, pages 1-20.
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Ove Oklevik, Grzegorz Kwiatkowski, Holger Preuss & Agnieszka Kurdyś-Kujawska. (2022) Contextual engagement in event visitors’ experience and satisfaction. Scandinavian Journal of Hospitality and Tourism 22:1, pages 58-79.
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Brighton Nyagadza, Ernest M. Kadembo & Africa Makasi. (2021) When corporate brands tell stories: A signalling theory perspective. Cogent Psychology 8:1.
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Licia Calvi & Moniek Hover. (2021) Storytelling for Mythmaking in Tourist Destinations. Leisure Sciences 43:6, pages 630-643.
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Adam J. Mills & Joby John. (2021) Brand stories: bringing narrative theory to brand management. Journal of Strategic Marketing 0:0, pages 1-19.
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Marianna Sigala & Effie Steriopoulos. (2021) Does emotional engagement matter in dark tourism? Implications drawn from a reflective approach. Journal of Heritage Tourism 16:4, pages 412-432.
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Carl Cater, Tahir Albayrak, Meltem Caber & Steve Taylor. (2021) Flow, satisfaction and storytelling: a causal relationship? Evidence from scuba diving in Turkey. Current Issues in Tourism 24:12, pages 1749-1767.
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Jesper Manniche, Karin Topsoe Larsen & Rikke Brandt Broegaard. (2021) The circular economy in tourism: transition perspectives for business and research. Scandinavian Journal of Hospitality and Tourism 21:3, pages 247-264.
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Niels Frederik Lund & Albert Nsom Kimbu. (2021) Applying the Hollywood scriptwriting formula to destination branding. Current Issues in Tourism 24:8, pages 1058-1078.
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John Armbrecht. (2021) Event quality, perceived value, satisfaction and behavioural intentions in an event context. Scandinavian Journal of Hospitality and Tourism 21:2, pages 169-191.
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Olga Gjerald, Åse Helene Bakkevig Dagsland & Trude Furunes. (2021) 20 years of Nordic hospitality research: a review and future research agenda. Scandinavian Journal of Hospitality and Tourism 21:1, pages 37-48.
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Zanda Serdane. (2020) Slow Philosophy in Tourism Development in Latvia: The Supply Side Perspective. Tourism Planning & Development 17:3, pages 295-312.
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Yuan Cai, Jianyu Ma & Young-Sook Lee. (2020) How do Chinese travelers experience the Arctic? Insights from a hedonic and eudaimonic perspective. Scandinavian Journal of Hospitality and Tourism 20:2, pages 144-165.
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Brighton Nyagadza, Ernest M. Kadembo & Africa Makasi. (2020) Exploring internal stakeholders’ emotional attachment & corporate brand perceptions through corporate storytelling for branding. Cogent Business & Management 7:1.
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Kamel Ben Youssef, Thomas Leicht & Lidia Marongiu. (2019) Storytelling in the context of destination marketing: an analysis of conceptualisations and impact measurement. Journal of Strategic Marketing 27:8, pages 696-713.
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Kevin Hannam & Edward Ryan. (2019) Time, authenticity and photographic storytelling in The Museum of Innocence. Journal of Heritage Tourism 14:5-6, pages 436-447.
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Hannah Parsons, Susan Houge Mackenzie & Sebastian Filep. (2019) Facilitating self-development: how tour guides broker spiritual tourist experiences. Tourism Recreation Research 44:2, pages 141-152.
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Line Mathisen. (2019) Storytelling: a way for winter adventure guides to manage emotional labour. Scandinavian Journal of Hospitality and Tourism 19:1, pages 66-81.
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Ana Cláudia Campos, Júlio Mendes, Patrícia Oom do Valle & Noel Scott. (2018) Co-creation of tourist experiences: a literature review. Current Issues in Tourism 21:4, pages 369-400.
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Ana Isabel Rodrigues, Antónia Correia & Metin Kozak. (2017) Combining visual and textual data for assessing destination image: Lake tourism example. Journal of Global Scholars of Marketing Science 27:4, pages 319-339.
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Lusine Margaryan & Sandra Wall-Reinius. (2017) Commercializing the Unpredictable: Perspectives From Wildlife Watching Tourism Entrepreneurs in Sweden. Human Dimensions of Wildlife 22:5, pages 406-421.
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Ann Heidi Hansen & Lena Mossberg. (2017) Tour guides’ performance and tourists’ immersion: facilitating consumer immersion by performing a guide plus role. Scandinavian Journal of Hospitality and Tourism 17:3, pages 259-278.
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Lena Mossberg & Dorthe Eide. (2017) Storytelling and meal experience concepts. European Planning Studies 25:7, pages 1184-1199.
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Young-joo Ahn, Sunghyup Sean Hyun & Insin Kim. (2017) Vivid-memory formation through experiential value in the context of the international industrial exhibition. Journal of Travel & Tourism Marketing 34:3, pages 291-311.
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Ana Cláudia Campos, Julio Mendes, Patricia Oom do Valle & Noel Scott. (2016) Co-Creation Experiences: Attention and Memorability. Journal of Travel & Tourism Marketing 33:9, pages 1309-1336.
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Magnar Forbord. (2016) Food as attraction: connections between a hotel and suppliers of specialty food. Scandinavian Journal of Hospitality and Tourism 16:3, pages 297-314.
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Anna Karin Olsson, Anette Therkelsen & Lena Mossberg. (2016) Making an effort for free – volunteers' roles in destination-based storytelling. Current Issues in Tourism 19:7, pages 659-679.
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Øystein Jensen & Nina Prebensen. (2015) Innovation and Value Creation in Experience-based Tourism. Scandinavian Journal of Hospitality and Tourism 15:sup1, pages 1-8.
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Safania Normann Eriksen. (2015) Experience Innovation for Small Food and Tourism Firms. Scandinavian Journal of Hospitality and Tourism 15:sup1, pages 83-97.
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Johanne Dueholm & Karina M. Smed. (2014) Heritage authenticities – a case study of authenticity perceptions at a Danish heritage site. Journal of Heritage Tourism 9:4, pages 285-298.
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Tommy D. Andersson & John Armbrecht. (2014) Use-Value of Music Event Experiences: A “Triple Ex” Model Explaining Direct and Indirect Use-Value of Events. Scandinavian Journal of Hospitality and Tourism 14:3, pages 255-274.
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David A. Gilliam, Karen E. Flaherty & Steven W. Rayburn. (2014) The dimensions of storytelling by retail salespeople. The International Review of Retail, Distribution and Consumer Research 24:2, pages 231-241.
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Tina Karrbom Gustavsson & Anette Hallin. (2013) Guiding in the City of Tomorrow: Materializing the Future Through Future and Present Components. Scandinavian Journal of Hospitality and Tourism 13:2, pages 127-138.
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Articles from other publishers (106)

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Carissa Baker. (2023) The prevalence of storyworlds and thematic landscapes in global theme parks. Annals of Tourism Research Empirical Insights 4:1, pages 100080.
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Xiaoxiao Fu, Carissa Baker, Wen Zhang & Ruoyang (Effie) Zhang. (2022) Theme Park Storytelling: Deconstructing Immersion in Chinese Theme Parks. Journal of Travel Research 62:4, pages 893-906.
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Gaia Rancati & Isabella Maggioni. (2022) Neurophysiological responses to robot–human interactions in retail stores. Journal of Services Marketing 37:3, pages 261-275.
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Dália Liberato, Pedro Liberato, Marta Nunes & Ana Ferreira. 2023. Advances in Tourism, Technology and Systems. Advances in Tourism, Technology and Systems 683 705 .
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Sara Spear & Stuart Roper. (2013) Using corporate stories to build the corporate brand: an impression management perspective. Journal of Product & Brand Management 22:7, pages 491-501.
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