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Jihye Kim & Hyun Ju Jeong. (2023) ‘It’s my virtual space’: the effect of personalized advertising within social media. International Journal of Advertising 42:8, pages 1267-1294.
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Anna Rößner & Martin Eisend. (2023) Ethnic Minorities in Advertising. Journal of Advertising 52:5, pages 774-784.
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Kibum Youn, Matthew Pittman & Eric Haley. (2023) Using the FCB grid to understand privacy concerns in social media advertising. International Journal of Advertising 0:0, pages 1-29.
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René Haldborg Jørgensen, Hilde A.M Voorveld & Guda van Noort. (2023) Instagram Stories: How Ephemerality Affects Consumers’ Responses Toward Instagram Content and Advertising. Journal of Interactive Advertising 23:3, pages 187-202.
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Ran Maroely & Nira Munichor. (2023) Music to the individual consumer’s ears: how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?. International Journal of Advertising 42:4, pages 682-712.
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Osnat Roth-Cohen, Halyna Sofiia Kanevska & Martin Eisend. (2023) Gender roles in online advertising. Journal of Gender Studies 32:2, pages 186-200.
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René Haldborg Jørgensen & Gry Høngsmark Knudsen. (2022) Media context: a literature review and research agenda. Journal of Marketing Management 38:17-18, pages 1937-1957.
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Joanna Strycharz & Claire M. Segijn. (2022) The Future of Dataveillance in Advertising Theory and Practice. Journal of Advertising 51:5, pages 574-591.
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Laurien Desimpelaere, Liselot Hudders & Dieneke Van de Sompel. (2022) Children’s Hobbies as Persuasive Strategies: The Role of Literacy Training in Children’s Responses to Personalized Ads. Journal of Advertising 0:0, pages 1-16.
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Trang P. Tran, Tiffany M. Blanchflower & Chien-Wei (Wilson) Lin. (2022) Examining the effects of Facebook’s personalized advertisements on brand love. Journal of Marketing Theory and Practice 0:0, pages 1-20.
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Jean Pfiffelmann & Alexander Pfeuffer. (2022) Understanding Personalized Recruitment Ads’ Effectiveness: The Role of Personalization Type and Message Involvement. Journal of Interactive Advertising 22:3, pages 311-326.
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Sonia Arora & Anupam Bawa. (2022) Response to Personalized Marketing Communication: An Empirical Investigation Comparing Users and Non Users of Surrogate Shoppers. Journal of Internet Commerce 21:2, pages 246-269.
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Sanne Holvoet, Ini Vanwesenbeeck, Liselot Hudders & Laura Herrewijn. (2022) Predicting Parental Mediation of Personalized Advertising and Online Data Collection Practices Targeting Teenagers. Journal of Broadcasting & Electronic Media 66:2, pages 213-234.
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Claire M. Segijn & Iris van Ooijen. (2022) Differences in consumer knowledge and perceptions of personalized advertising: Comparing online behavioural advertising and synced advertising. Journal of Marketing Communications 28:2, pages 207-226.
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Steven Holiday & Nancy H. Brinson. (2022) The Influence of Perceived Personalization in TV Advertising Targeting Children on Parental Advertising Mediation: Implications for Addressable TV Advertising. Journal of Interactive Advertising 22:1, pages 75-94.
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Judith Irene Maria de Groot. (2022) The Personalization Paradox in Facebook Advertising: The Mediating Effect of Relevance on the Personalization–Brand Attitude Relationship and the Moderating Effect of Intrusiveness. Journal of Interactive Advertising 22:1, pages 57-74.
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Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker. (2022) How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention. Journal of Advertising 51:1, pages 39-56.
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Guda van Noort, Itai Himelboim, Jolie Martin & Tom Collinger. (2020) Introducing a Model of Automated Brand-Generated Content in an Era of Computational Advertising. Journal of Advertising 49:4, pages 411-427.
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Naa Amponsah Dodoo & Cynthia Morton Padovano. (2020) Personality-Based Engagement: An Examination of Personality and Message Factors on Consumer Responses to Social Media Advertisements. Journal of Promotion Management 26:4, pages 481-503.
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Claire M. Segijn, Theo Araujo, Hilde A. M. Voorveld & Edith G. Smit. (2020) Related Multiscreening as a Strategy to Retain Audiences and Increase Persuasion During a Commercial Break. Journal of Broadcasting & Electronic Media 64:1, pages 41-61.
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Jameson L. Hayes, Guy Golan, Brian Britt & Janelle Applequist. (2020) How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter. International Journal of Advertising 39:1, pages 131-165.
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Hyejin Bang, Dongwon Choi, Bartosz W. Wojdynski & Yen-I Lee. (2019) How the level of personalization affects the effectiveness of personalized ad messages: the moderating role of narcissism. International Journal of Advertising 38:8, pages 1116-1138.
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Seounmi Youn & Seunghyun Kim. (2019) Newsfeed native advertising on Facebook: young millennials’ knowledge, pet peeves, reactance and ad avoidance. International Journal of Advertising 38:5, pages 651-683.
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Hye Young Kim, Ji Hee Song & Jong-Ho Lee. (2019) When are personalized promotions effective? The role of consumer control. International Journal of Advertising 38:4, pages 628-647.
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Naa Amponsah Dodoo & Jing (Taylor) Wen. (2019) A Path to Mitigating SNS Ad Avoidance: Tailoring Messages to Individual Personality Traits. Journal of Interactive Advertising 19:2, pages 116-132.
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Gauze P. Kitirattarkarn, Theo Araujo & Peter Neijens. (2019) Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content. Journal of Advertising 48:2, pages 197-214.
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Brahim Zarouali, Karolien Poels, Michel Walrave & Koen Ponnet. (2019) The impact of regulatory focus on adolescents’ evaluation of targeted advertising on social networking sites. International Journal of Advertising 38:2, pages 316-335.
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Claire M. Segijn. (2019) A new mobile data driven message strategy called synced advertising: Conceptualization, implications, and future directions. Annals of the International Communication Association 43:1, pages 58-77.
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Hilde A.M. Voorveld. (2019) Brand Communication in Social Media: A Research Agenda. Journal of Advertising 48:1, pages 14-26.
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Michel Walrave, Karolien Poels, Marjolijn L. Antheunis, Evert Van den Broeck & Guda van Noort. (2018) Like or dislike? Adolescents’ responses to personalized social network site advertising. Journal of Marketing Communications 24:6, pages 599-616.
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Nancy H. Brinson, Matthew S. Eastin & Vincent J. Cicchirillo. (2018) Reactance to Personalization: Understanding the Drivers Behind the Growth of Ad Blocking. Journal of Interactive Advertising 18:2, pages 136-147.
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Nam Young Kim. (2018) The Effect of Ad Customization and Ad Variation on Internet Users' Perceptions of Forced Multiple Advertising Exposures and Attitudes. Journal of Interactive Advertising 18:1, pages 15-27.
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José Manuel Gavilanes, Tessa Christina Flatten & Malte Brettel. (2018) Content Strategies for Digital Consumer Engagement in Social Networks: Why Advertising Is an Antecedent of Engagement. Journal of Advertising 47:1, pages 4-23.
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Pablo Farías. (2017) Identifying the factors that influence eWOM in SNSs: the case of Chile. International Journal of Advertising 36:6, pages 852-869.
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Eva A. van Reijmersdal, Esther Rozendaal, Nadia Smink, Guda van Noort & Moniek Buijzen. (2017) Processes and effects of targeted online advertising among children. International Journal of Advertising 36:3, pages 396-414.
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Terry Daugherty, Vanja Djuric, Hairong Li & John Leckenby. (2017) Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. Journal of Interactive Advertising 17:1, pages 65-78.
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Maggie Geuens & Patrick De Pelsmacker. (2017) Planning and Conducting Experimental Advertising Research and Questionnaire Design. Journal of Advertising 46:1, pages 83-100.
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Ewa Maslowska, Edith G. Smit & Bas van den Putte. (2016) It Is All in the Name: A Study of Consumers' Responses to Personalized Communication. Journal of Interactive Advertising 16:1, pages 74-85.
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