17,933
Views
87
CrossRef citations to date
0
Altmetric
Future Directions of Strategic Communication

Strategic Communication: Defining the Field and its Contribution to Research and Practice

, , &

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (87)

Davood Ghorbanzadeh, Teddy Chandra, Ravil Akhmadeev, Marina Yurievna Aleynikova & Iskandar Muda. (2023) Enhancing Emotional Culture Through Internal Communication: Impact on Employee-Organization Relationships and Employee Advocacy. International Journal of Strategic Communication 0:0, pages 1-21.
Read now
Simon Sauter & Marc Jungblut. (2023) It’s Good for Our Reputation (?!) – the Impact of Socio-Political CEO Communication on Corporate Reputation. International Journal of Strategic Communication 0:0, pages 1-19.
Read now
Nadine Thielemann & Martina Berrocal. (2023) Framing the Energy Transition: The Case of Poland’s Turów Lignite Mine. International Journal of Strategic Communication 0:0, pages 1-19.
Read now
Sophia Egbert & Christian Rudeloff. (2023) Employees as Corporate Influencers: Exploring the Impacts of Parasocial Interactions on Brand Equity and Brand Outcomes. International Journal of Strategic Communication 0:0, pages 1-18.
Read now
Eduardo Venegas-Villanueva, Rolando Rodrich-Portugal & Mauro Marino-Jiménez. (2023) Social responsibility and business reputation: The case of Industrias San Miguel. Journal of Foodservice Business Research 0:0, pages 1-17.
Read now
Binod Sundararajan & Malavika Sundararajan. (2023) Leaderspeak – An Evolutionary Psychology Approach to Reducing Gaps in Strategic Communication. International Journal of Strategic Communication 17:3, pages 266-279.
Read now
Jens Seiffert-Brockmann, Bradley Wiggins & Howard Nothhaft. (2023) The Meme’s-Eye View of Strategic Communication: A Case Study of Social Movements from a Memetic Perspective. International Journal of Strategic Communication 17:3, pages 245-265.
Read now
Christian Pieter Hoffmann. (2023) Investor Relations as Strategic Communication: Insights from Evolutionary Psychology. International Journal of Strategic Communication 17:3, pages 213-227.
Read now
Franzisca Weder. (2023) The Evolution of the Sustainability Story: Strategic Sustainability Communication as Niche Construction. International Journal of Strategic Communication 17:3, pages 228-244.
Read now
Howard Nothhaft & Jens Seiffert-Brockmann. (2023) Peacocks, Penknives and Power. International Journal of Strategic Communication 17:3, pages 163-180.
Read now
Evandro Oliveira, Joan Ramon Rodriguez-Amat, Isabel Ruiz-Mora & Ileana Zeler. (2023) The Fluid and Disruptive Shape of Activism: Strategic Communication in #fridaysforfuture. International Journal of Strategic Communication 0:0, pages 1-24.
Read now
Alvin Zhou, Luke W. Capizzo, Tyler G. Page & Elizabeth L. Toth. (2023) Exploring Public Relations Research Topics and Inter-Cluster Dynamics Through Computational Modeling (2010-2020): A Study Based on Two SSCI Journals. Journal of Public Relations Research 35:3, pages 135-161.
Read now
Javid Iqbal & Farzana Masroor. (2023) Projecting the Chinese language as a power tool in the discourse on the China-Pakistan Economic Corridor (CPEC). International Journal of Strategic Communication 0:0, pages 1-18.
Read now
Mona Agerholm Andersen & Helle Eskesen Gode. (2023) How Employees’ Roles and Communication Responsibility Play a Role in an Ideation Process on Internal Social Media. International Journal of Strategic Communication 17:2, pages 75-96.
Read now
André Baltz. (2023) What’s so Social about Facebook? Distant Reading of Swedish Local Government Facebook Pages, 2010-2017. International Journal of Strategic Communication 17:2, pages 113-133.
Read now
Solyee Kim & María E. Len-Ríos. (2023) A Discourse Analysis of the South Korean Embassy’s Facebook Page and Communicating Its Role in Strategic Relationships. International Journal of Strategic Communication 17:2, pages 97-112.
Read now
Anna Oksiutycz & Kumbirai Felix Mwadiwa. (2023) Using Social Media as a Tool for Dialogic Engagement: The Case of an NGO in South Africa. Communicatio 49:1, pages 90-111.
Read now
Matthew H. Goldberg & Abel Gustafson. (2023) A Framework for Understanding the Effects of Strategic Communication Campaigns. International Journal of Strategic Communication 17:1, pages 1-20.
Read now
Nora Denner, Benno Viererbl & Thomas Koch. (2023) Effects of Repeated Corrections of Misinformation on Organizational Trust: More is Not Always Better. International Journal of Strategic Communication 17:1, pages 39-53.
Read now
Diana Pinto, Teresa Ruão, Rui José & Ricardo Pessoa. (2022) The Hidden Value of Brand Communities for Strategic Communication: A Qualitative Study of Motorcycle Companies in Portugal. International Journal of Strategic Communication 16:5, pages 722-741.
Read now
A. Degenaar, L.M. Fourie & L. Holtzhausen. (2022) A Strategic Integrated Communication Framework for Child Protection Organizations in South Africa. International Journal of Strategic Communication 16:5, pages 700-721.
Read now
Thomas Koch, Nora Denner & Felix Coutandin. (2022) A CEO but Also A Parent: How Strategic Communication of Private Information about the CEO Affects Perceptions of an Organization during A Crisis. International Journal of Strategic Communication 16:4, pages 620-632.
Read now
Robert Heckert, Jelle Boumans & Rens Vliegenthart. (2022) How Multiple Identities Can Impact the Legitimacy of an Organization. International Journal of Strategic Communication 16:4, pages 555-571.
Read now
Lara Mendes Christ Bonella Sepulcri, Emerson Wagner Mainardes & Lucilaine Pascuci. (2022) Non-profit Brand Orientation as a Strategic Communication Approach. International Journal of Strategic Communication 16:4, pages 572-598.
Read now
Juan Meng & Ralph Tench. (2022) Strategic Communication and the Global Pandemic: Leading through Unprecedented Times. International Journal of Strategic Communication 16:3, pages 357-363.
Read now
Alejandro Álvarez-Nobell, Andrea Oliveira, Andréia Athaydes & Belén Barroso. (2022) Strategic Communication and Political Ideologies in South America. COVID-19 Crisis Management in the Cases of the Populist Governments of Argentina and Brazil. International Journal of Strategic Communication 16:3, pages 403-425.
Read now
Yufan Sunny Qin, Marcia W. DiStaso, Alexis Fitzsimmons, Eve Heffron & Linjuan Rita Men. (2022) How Purpose-Driven Organizations Influenced Corporate Actions and Employee Trust during the Global COVID-19 Pandemic. International Journal of Strategic Communication 16:3, pages 426-443.
Read now
Essi Pöyry, Hanna Reinikainen & Vilma Luoma-Aho. (2022) The Role of Social Media Influencers in Public Health Communication: Case COVID-19 Pandemic. International Journal of Strategic Communication 16:3, pages 469-484.
Read now
Marco Mazzoni, Sofia Verza, Roberto Mincigrucci, Susanna Pagiotti & Anna Stanziano. (2022) A Short Honeymoon. The Italian Press and the Coverage of the Government’s Strategic Communication on COVID-19. International Journal of Strategic Communication 16:3, pages 386-402.
Read now
Alexander Godulla & Linjuan Rita Men. (2022) Start-up and Entrepreneurial Communication. International Journal of Strategic Communication 16:2, pages 127-133.
Read now
Mia Thyregod Rasmussen. (2022) Welcoming Newcomers in Start-Ups: Challenges for Strategic Internal Communication. International Journal of Strategic Communication 16:2, pages 273-290.
Read now
Sun-Young Park & Boon Thau Loo. (2022) The Use of Crowdfunding and Social Media Platforms in Strategic Start-up Communication: A Big-data Analysis. International Journal of Strategic Communication 16:2, pages 313-331.
Read now
Sanna Ala-Kortesmaa, Tomi Laapotti & Leena Mikkola. (2022) Narrative Start-up Identity Construction as Strategic Communication. International Journal of Strategic Communication 16:2, pages 222-238.
Read now
Cornelia Wolf, Alexander Godulla, Leonie Beck & Leah Sophie Neubert. (2022) The Role of Internal Communication in Start-ups: State of Research and Practical Approaches. International Journal of Strategic Communication 16:2, pages 255-272.
Read now
Yi Grace Ji, Zifei Fay Chen & Linjuan Rita Men. (2022) Carving Start-up Character: Effects of Symmetrical Communication on Start-up Corporate Character, Customer-Start-up Identification, and Customer Advocacy. International Journal of Strategic Communication 16:2, pages 239-254.
Read now
Soojin Kim, Lisa Tam & Seung B. Bach. (2022) Understanding Start-up Employees’ Communicative Behaviors on an Employer Review Website: A Comparison of TikTok and Snapchat. International Journal of Strategic Communication 16:2, pages 291-312.
Read now
Rudi Palmieri, Chiara Mercuri & Sabrina Mazzali-Lurati. (2022) Persuasive Reasons in Crowdfunding Campaigns: Comparing Argumentative Strategies in Successful and Unsuccessful Projects on Kickstarter. International Journal of Strategic Communication 16:2, pages 332-355.
Read now
Zifei Fay Chen & June Y. Lee. (2022) Relationship Cultivation and Social Capital: Female Transnational Entrepreneurs’ Relationship-Based Communication on Social Media. International Journal of Strategic Communication 16:2, pages 182-205.
Read now
Christian Rudeloff, Sigrid Bekmeier-Feuerhahn, Jörg Sikkenga & Aliena Barth. (2022) Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA). International Journal of Strategic Communication 16:2, pages 157-181.
Read now
Vidhi Chaudhri, Jason Pridmore & Carola Mauck. (2022) Assembling the Start-up Brand: A Process Framework for Understanding Strategic Communication Challenges. International Journal of Strategic Communication 16:2, pages 206-221.
Read now
Joost W.M. Verhoeven & Vibeke Thøis Madsen. (2022) Active Employee Communication Roles in Organizations: A Framework for Understanding and Discussing Communication Role Expectations. International Journal of Strategic Communication 16:1, pages 91-110.
Read now
Mónica Recalde, Elena Gutiérrez-García & María Jesús Yánez-Galdames. (2022) A Relational Dimension of Open Innovation: Towards A Comprehensive Strategic Communication Research Agenda. International Journal of Strategic Communication 16:1, pages 70-90.
Read now
Malin Ågren & Hogne Sataoen. (2022) Becoming a “Normal” and “Ordinary” Organization through Strategic Communication? Discursive Legitimation of the Swedish Armed Forces. International Journal of Strategic Communication 16:1, pages 50-69.
Read now
Anastasios Vogiatzis. (2022) Valenced Metaphors in Strategic Communication: The Case of the Greek Economic Crisis. International Journal of Strategic Communication 16:1, pages 18-33.
Read now
Mohammad Ali. (2022) Fake-News Network Model: A Conceptual Framework for Strategic Communication to Deal with Fake News. International Journal of Strategic Communication 16:1, pages 1-17.
Read now
Erica Ciszek & Hayoung Sally Lim. (2021) Perceived Brand Authenticity and LGBTQ Publics: How LGBTQ Practitioners Understand Authenticity. International Journal of Strategic Communication 15:5, pages 395-409.
Read now
Baldwin Van Gorp & Bart Vyncke. (2021) Deproblematization as an Enrichment of Framing Theory: Enhancing the Effectiveness of an Awareness-Raising Campaign on Child Poverty. International Journal of Strategic Communication 15:5, pages 425-439.
Read now
Chelsie J. Smith & Christina Smylie. (2021) Isomorphic Patterns with Unique Flair: Employer Branding Strategies Emerge among Top-performing Employers. International Journal of Strategic Communication 15:5, pages 463-486.
Read now
Erin Schauster & Patrick Plaisance. (2021) The Moral Psychology and Exemplarism of Leaders in Advertising. International Journal of Strategic Communication 15:4, pages 375-394.
Read now
Michail Vafeiadis, Virginia S. Harrison, Pratiti Diddi, Frank Dardis & Christen Buckley. (2021) Strategic Nonprofit Communication: Effects of Cross-Sector Corporate Social Responsibility (CSR) Alliances on Nonprofits and the Mediating Role of Social-Objectives Achievement and Consumer Brand Identification. International Journal of Strategic Communication 15:4, pages 275-292.
Read now
Yea-Wen Chen & Jean Claude Kwitonda. (2021) Paradoxes of Belonging, Organizing, and Agency: Integrating and Differentiating Divergent Strategic Logics in Supported Social Enterprises. International Journal of Strategic Communication 15:4, pages 310-327.
Read now
Hans-Olav Hodøl. (2021) What a Friend We Have in Facebook: Norwegian Christian Churches’ Use of Social Media. Journal of Media and Religion 20:3, pages 123-142.
Read now
Bokyung (Bo) Kim, Seoyeon Hong & Hyunmin (Min) Lee. (2021) Brand Communities on Instagram: Exploring Fortune 500 Companies’ Instagram Communication Practices. International Journal of Strategic Communication 15:3, pages 177-192.
Read now
Betteke van Ruler. (2021) Communication Planning: Agility is a Game Changer in Strategy Development. International Journal of Strategic Communication 15:2, pages 113-125.
Read now
David E. Clementson & Tong Xie. (2021) On the Merits of Transparency in Crisis: Effects of Answering vs. Evading through the Lens of Deception Theory. International Journal of Strategic Communication 15:1, pages 1-17.
Read now
Stephanie Hill. (2020) Politics and Corporate Content: Situating Corporate Strategic Communication between Marketing and Activism. International Journal of Strategic Communication 14:5, pages 317-329.
Read now
Marcelo Royo-Vela & Katherine A. McBee. (2020) Is IS Online Chatter Just Noise?: An Analysis of the Islamic State Strategic Communications. International Journal of Strategic Communication 14:3, pages 179-202.
Read now
Jolene Fisher & Toby Hopp. (2020) Does the Framing of Transparency Impact Trust? Differences Between Self-Benefit and Other-Benefit Message Frames. International Journal of Strategic Communication 14:3, pages 203-222.
Read now
Sara Champlin & Minjie Li. (2020) Communicating Support in Pride Collection Advertising: The Impact of Gender Expression and Contribution Amount. International Journal of Strategic Communication 14:3, pages 160-178.
Read now
Muhammad Feyyaz. (2020) Communication (un)savviness and the failure of terrorism: a case of Pakistani terrorist organizations. Dynamics of Asymmetric Conflict 13:1, pages 24-46.
Read now
Anna Dudenhausen, Ulrike Röttger & Dominik Czeppel. (2020) Do Corporations Communicate What the General Public Expects? Investigating the Gap between Corporate Self-image and Public Perceptions of Corporate Responsibility. International Journal of Strategic Communication 14:1, pages 25-40.
Read now
Christopher Wilson, Pamela Brubaker & Brooke Smith. (2020) Cracking the Snapcode: Understanding the Organizational and Technological Influences of Strategic Social Media Adoption. International Journal of Strategic Communication 14:1, pages 41-59.
Read now
Helle Eskesen Gode. (2019) Employee Ideation on Internal Social Media: Addressing Uncertainty through Dialogue Strategies. International Journal of Strategic Communication 13:5, pages 385-403.
Read now
Sebastian Knebel & Peter Seele. (2019) Conceptualizing the “Corporate Nervous Net”: Decentralized Strategic Communication Based on a Digital Reporting Indicator Framework. International Journal of Strategic Communication 13:5, pages 418-432.
Read now
Claes Wallenius & Sofia Nilsson. (2019) A Lack of Effect Studies and of Effects: The Use of Strategic Communication in the Military Domain. International Journal of Strategic Communication 13:5, pages 404-417.
Read now
Nils S. Borchers. (2019) Social Media Influencers in Strategic Communication. International Journal of Strategic Communication 13:4, pages 255-260.
Read now
Jamie Woodcock & Mark R Johnson. (2019) Live Streamers on Twitch.tv as Social Media Influencers: Chances and Challenges for Strategic Communication. International Journal of Strategic Communication 13:4, pages 321-335.
Read now
Nadja Enke & Nils S. Borchers. (2019) Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication. International Journal of Strategic Communication 13:4, pages 261-277.
Read now
Gerrit Sundermann & Thorsten Raabe. (2019) Strategic Communication through Social Media Influencers: Current State of Research and Desiderata. International Journal of Strategic Communication 13:4, pages 278-300.
Read now
Essi Pöyry, Matilde Pelkonen, Emma Naumanen & Salla-Maaria Laaksonen. (2019) A Call for Authenticity: Audience Responses to Social Media Influencer Endorsements in Strategic Communication. International Journal of Strategic Communication 13:4, pages 336-351.
Read now
Adamu Abbas Adamu & Bahtiar Mohamad. (2019) Developing a Strategic Model of Internal Crisis Communication: Empirical Evidence from Nigeria. International Journal of Strategic Communication 13:3, pages 233-254.
Read now
Alexander V. Laskin, Anna Popkova, Natalya M. Nesova & Oleg Kashirskikh. (2019) Let’s Agree to Disagree: A Coorientational Study of U.S.-Russia Relations. International Journal of Strategic Communication 13:3, pages 167-181.
Read now
Hue Trong Duong, Hong Tien Vu & Nhung Nguyen. (2019) Activists’ Strategic Communication in an Authoritarian Setting: Integrating Social Movement Framing into Issues Management. International Journal of Strategic Communication 13:2, pages 133-151.
Read now
Patrick Weber & Yannick Grauer. (2019) The Effectiveness of Social Media Storytelling in Strategic Innovation Communication: Narrative Form Matters. International Journal of Strategic Communication 13:2, pages 152-166.
Read now
Rebecca Swenson, Nathan Gilkerson, Fraser Likely, Forrest W. Anderson & Michael Ziviani. (2019) Insights from Industry Leaders: A Maturity Model for Strengthening Communication Measurement and Evaluation. International Journal of Strategic Communication 13:1, pages 1-21.
Read now
YJ Sohn & Heidi Hatfield Edwards. (2018) Strategic Ambiguity and Crisis Apologia: The Impact of Audiences' Interpretations of Mixed Messages. International Journal of Strategic Communication 12:5, pages 552-570.
Read now
Kelly Page Werder, Howard Nothhaft, Dejan Verčič & Ansgar Zerfass. (2018) Strategic Communication as an Emerging Interdisciplinary Paradigm. International Journal of Strategic Communication 12:4, pages 333-351.
Read now
Jacqueline Mayfield, Milton Mayfield & Cau Ngoc Nguyen. Raise Their Voices: The Link Between Motivating Language and Employee Voice. International Journal of Strategic Communication 0:0, pages 1-18.
Read now

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.