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Journal of Global Scholars of Marketing Science Volume 21, 2011 - Issue 3
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Original Articles

Product Attributes' Effects on Perceived Values and Repurchase Intention in Korea, USA, and France

产品属性对于预期价值和在购买意图的影响研究: 以韩, 美, 法消费者为例

Eunju Ko Yonsei University, Clothing and Textiles, Republic of Korea Phone: +82 2 2123 3109 E-mail: [email protected]
,
Mi-Ah Lee Seoul National University, E-mail: Republic of [email protected]
,
Min Young Lee University of Kentucky, USA E-mail: [email protected]
,
Michel Phan ESSEC Business School, France E-mail: [email protected]
,
Kyung Hoon Kim Changwon National University, Republic of Korea E-mail: [email protected]
,
Yoo Kyung Hwang Yonsei University, Clothing and Textiles, Republic of Korea E-mail: [email protected]
&
Leslie Davis Burns Department of Design and Human Environment, College of Health and Human Sciences, Oregon State University, USA E-mail: [email protected]
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Pages 155-166 | Received 15 Sep 2011, Accepted 27 Sep 2011, Published online: 03 Jan 2012

Citations (28)

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Read on this site (13)

Stephen Wilkins & John J. Ireland. (2022) FMCG firms’ margin management: consumer trade-offs among product price, quantity and quality. Journal of Strategic Marketing 30:8, pages 764-781.
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Jisu Ko & Eunju Ko. (2021) What fashion startups should know before launching Crowdfunding projects: Focusing on Wadiz reward Crowdfunding. Journal of Global Fashion Marketing 12:2, pages 176-191.
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Melissa Seipel, Jason Freeman & Pamela Brubaker. (2018) Key Factors in Understanding Trends in Hollywood Product Placements from 2005 to 2015. Journal of Promotion Management 24:6, pages 755-773.
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Reza Salehzadeh & Javad Khazaei Pool. (2017) Brand Attitude and Perceived Value and Purchase Intention toward Global Luxury Brands. Journal of International Consumer Marketing 29:2, pages 74-82.
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Hyunji Do, Eunju Ko & Arch G. Woodside. (2015) Tiger Woods, Nike, and I are (not) best friends: how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality. International Journal of Advertising 34:4, pages 658-677.
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Hyojin Kim, Eunju Ko & Juran Kim. (2015) SNS users' para-social relationships with celebrities: social media effects on purchase intentions. Journal of Global Scholars of Marketing Science 25:3, pages 279-294.
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Mushtaq A. Siddiqi. (2014) Work engagement as a reaction to work environment and customer outcome: a service marketing perspective. Journal of Global Scholars of Marketing Science 24:1, pages 21-38.
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D. Gloria Wu & Laurence Chalip. (2014) Effects of co-branding on consumers' purchase intention and evaluation of apparel attributes. Journal of Global Scholars of Marketing Science 24:1, pages 1-20.
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Eun Young Kim & Kyungae Park. (2013) Marketing mix elements influencing brand attitude strength: Global vs. domestic SPA brands. Journal of Global Scholars of Marketing Science 23:3, pages 263-281.
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Erica Winters & Sejin Ha. (2012) Consumer evaluation of customer loyalty programs: the role of customization in customer loyalty program involvement. Journal of Global Scholars of Marketing Science 22:4, pages 370-385.
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Sanjiv Mittal & Sushma Muralie. (2012) Understanding the purchase behaviour of small car users using means and end chain theory. Journal of Global Scholars of Marketing Science 22:4, pages 342-355.
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ArchG. Woodside. (2012) Proposing a new logic for data analysis in marketing and consumer behavior: case study research of large-N survey data for estimating algorithms that accurately profile X (extremely high-use) consumers. Journal of Global Scholars of Marketing Science 22:4, pages 277-289.
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Sunny Ham & Yung Kyun Choi. (2012) Effect of cause-related marketing for green practices in the hotel industry. Journal of Global Scholars of Marketing Science 22:3, pages 249-259.
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Articles from other publishers (15)

Shu-Hsien Liao, Da-Chian Hu & Yi-Wen Fang. (2022) Repurchase intention in a physical store: moderated mediating role of electronic word-of-mouth. International Journal of Retail & Distribution Management 51:2, pages 205-219.
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Alexandra Scharmer & Mark Snyder. (2021) Political message matching and green behaviors: Strengths and boundary conditions for promoting high-impact behavioral change. Journal of Environmental Psychology 76, pages 101643.
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Yixin Li, Bingzhang Hou, Yue Wu, Donglai Zhao, Aoran Xie & Peng Zou. (2021) Giant fight: Customer churn prediction in traditional broadcast industry. Journal of Business Research 131, pages 630-639.
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Huanzhang Wang, Eunju Ko, Arch Woodside & Jihye Yu. (2021) SNS marketing activities as a sustainable competitive advantage and traditional market equity. Journal of Business Research 130, pages 378-383.
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Yadvinder Parmar & Bikram Jit Singh Mann. (2021) Consumer–Celebrity Parasocial Interaction: A Conditional Process Analysis. Global Business Review, pages 097215092110103.
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Farhan Mirza, Sohail Younus, Nabeel Waheed & Adnan Javaid. (2021) Investigating the impact of product-related and service quality attributes on re-purchase intention. International Journal of Research in Business and Social Science (2147- 4478) 10:3, pages 24-35.
Crossref
Madhurima Deb. (2018) Store attributes, relationship investment, culture, religiosity and relationship quality. International Journal of Retail & Distribution Management 46:7, pages 615-637.
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Sanga Song & Eunju Ko. (2017) Perceptions, attitudes, and behaviors toward sustainable fashion: Application of Q and Q-R methodologies. International Journal of Consumer Studies 41:3, pages 264-273.
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Jeonmi Ko & Eunju Ko. (2016) The Effects of Multi-channel Attributes of Dongdaemun-based Fashion Brands on Customer Equity. Fashion & Textile Research Journal 18:6, pages 800-811.
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Chun Lin Yuan, Juran Kim & Sang Jin Kim. (2016) Parasocial relationship effects on customer equity in the social media context. Journal of Business Research 69:9, pages 3795-3803.
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Hyeonyoung Choi, Eunju Ko, Eun Young Kim & Pekka Mattila. (2015) The Role of Fashion Brand Authenticity in Product Management: A Holistic Marketing Approach. Journal of Product Innovation Management 32:2, pages 233-242.
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Guoxin Li, Ruijin Zhang & Chao Wang. (2015) The Role of Product Originality, Usefulness and Motivated Consumer Innovativeness in New Product Adoption Intentions. Journal of Product Innovation Management 32:2, pages 214-223.
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Chang Han Lee, Eunju Ko, Henrikki Tikkanen, Michel Cao Tuan Phan, Gaetano Aiello, Raffaele Donvito & Sascha Raithel. (2014) Marketing mix and customer equity of SPA brands:Cross-cultural perspectives. Journal of Business Research 67:10, pages 2155-2163.
Crossref
Sukki Yoon, Sangdo Oh, Sujin Song, Kyungok K. Kim & Yeonshin Kim. (2014) Higher quality or lower price? How value-increasing promotions affect retailer reputation via perceived value. Journal of Business Research 67:10, pages 2088-2096.
Crossref
Hee-Ju Chae, Hyeon-Young Choi, Jin-Hee Jang & Eun-Ju Ko. (2012) The Influence of Pop-up Store Attributions Toward Brand Attitude and Revisiting Intention - Focus on Sports Brands -. Journal of the Korean Society for Clothing Industry 14:3, pages 400-412.
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