Citations (18)
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Limin Liang & Yi-Hui Christine Huang. (2023) Victim, villain, or scapegoat? Mediating organizational crises embedded in social problems and the transformation of order. Communication Monographs 90:3, pages 317-349.
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Usman Javed, Muhammad Amir Rashid, Ghulam Hussain & Shoaib Shafique. (2023) Consumers’ perception of green brand attributes and its outcomes: a sustainable perspective. Journal of Environmental Planning and Management 0:0, pages 1-23.
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Chunlin Yuan, Shuman Wang, Xiaolei Yu, Kyung Hoon Kim & Hakil Moon. (2021) The influence of flow experience in the augmented reality context on psychological ownership. International Journal of Advertising 40:6, pages 922-944.
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Dursun Yener & Mertcan Taşçıoğlu. (2021) Does the Use of Foreign Languages in Different Types of Products Lead to Different Consumer Perception?. Journal of International Consumer Marketing 33:4, pages 386-398.
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Susanna Lee & Eunice Kim. (2020) Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post. Journal of Global Fashion Marketing 11:3, pages 232-249.
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Raouf Ahmad Rather, Ashaq Hussain Najar & Dhouha Jaziri. (2020) Destination branding in tourism: insights from social identification, attachment and experience theories. Anatolia 31:2, pages 229-243.
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Jihyun Kim & Hyun-Mee Joung. (2016) Psychological underpinnings of luxury brand goods repurchase intentions: Brand–self congruity, emotional attachment, and perceived level of investment made. Journal of Global Scholars of Marketing Science 26:3, pages 284-299.
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Christine Kim, Eunju Ko & Jaeyun Koh. (2016) Consumer attitudes and purchase intentions toward fashion counterfeits: Moderating the effects of types of counterfeit goods and consumer characteristics. Journal of Global Fashion Marketing 7:1, pages 15-29.
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Seong Do Cho, Kyoungeun Kim & Daekwan Kim. (2015) Antecedents and effects of customer–service employee attachments on customer–company identification and word-of-mouth: the case of Cheong in South Korea. Journal of Global Scholars of Marketing Science 25:1, pages 91-105.
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Gwyneth V.J. Howell, Rohan Miller & Georgina Rushbrook-House. (2014) #A little bird told me: birdcaging the message during the BP disaster. Journal of Global Scholars of Marketing Science 24:2, pages 113-128.
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Min-Sook Park, Jong-Kuk Shin & Yong Ju. (2014) Social networking atmosphere and online retailing. Journal of Global Scholars of Marketing Science 24:1, pages 89-107.
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D. Gloria Wu & Laurence Chalip. (2014) Effects of co-branding on consumers' purchase intention and evaluation of apparel attributes. Journal of Global Scholars of Marketing Science 24:1, pages 1-20.
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Articles from other publishers (6)
Wassan Abdullah Alkhowaiter. (2023) The Role of the Internet of Things Content in Branding: A Framework Designed from the Technology Perspective. Journal of the Knowledge Economy.
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Beyza GÜLTEKİN & S. Ihsan KİLİC. (2022) Repurchasing an Environmental Related Crisis Experienced Automobile Brand: An Examination in the Context of Environmental Consciousness, Brand Trust, Brand Affect, and Resistance to Negative InformationÇevre ile ilgili bir Kriz Deneyimlemiş bir Otomobil Markasını Tekrar Satın Alma Niyeti: Çevre Bilinci, Marka Güveni, Marka Duygusu ve Olumsuz Bilgiye Karşı Direnç Çerçevesinde İncelenmesi. Sosyoekonomi 30:51, pages 241-260.
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Gen Li & Xixiang Sun. (2022) The Impact of Green Brand Crises on Green Brand Trust: An Empirical Study. Sustainability 14:2, pages 611.
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Rajesh Kumar Srivastava. (2019) Rebuilding a global brand under crisis – case of a global brand Maggi. International Journal of Pharmaceutical and Healthcare Marketing 13:2, pages 118-139.
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Sandra Maria Correia Loureiro. (2017) Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context. International Journal of Retail & Distribution Management 45:10, pages 1095-1113.
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Sabrina M Hegner, Ardion D Beldad & Sjarlot Kamphuis op Heghuis. (2014) How company responses and trusting relationships protect brand equity in times of crises. Journal of Brand Management 21:5, pages 429-445.
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