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Journal of Global Scholars of Marketing Science Volume 26, 2016 - Issue 2
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Articles

Intimacy of the Russian upper middle class with luxury fashion

Anna PeshkovaB. Braun Melsungen AG, Germany
,
Taylan UrkmezInternational Direct Marketing, University of Kassel, Kassel, GermanyCorrespondence[email protected]
&
Ralf WagnerInternational Direct Marketing, University of Kassel, Kassel, Germany
Pages 152-173 | Received 10 Sep 2015, Accepted 10 Jan 2016, Published online: 16 Mar 2016

Citations (19)

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Francesco Raggiotto, Michela C. Mason, Andrea Moretti & Adriano Paggiaro. (2023) How do customers respond to external store environment? Analyzing the new luxury segment. Journal of Global Scholars of Marketing Science 33:3, pages 332-348.
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Jill Martiniuk. (2021) Moms, muses, and moguls: Russian businesswomen and social media. Canadian Slavonic Papers 63:3-4, pages 422-442.
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Ken Kumagai & Shin’ya Nagasawa. (2021) Moderating effect of brand commitment on apparel brand prestige in upward comparisons. Journal of Global Fashion Marketing 12:3, pages 195-213.
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Eunju Ko. (2020) Luxury brand advertising: theory and practice. International Journal of Advertising 39:6, pages 757-760.
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Raquel Hauschild, Marlon Dalmoro, Maria Amália Machado & Stefania Ordovas de Almeida. (2020) Tradition preservation through fashion consumption: Contemporary clothes on Gaucho traditionalist culture in the South of Brazil. Journal of Global Fashion Marketing 11:3, pages 306-324.
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Mazen Jaber & Michaela Hoogerhyde. (2019) Mood and luxury perception: A tale of two genders. Journal of Global Fashion Marketing 10:2, pages 194-209.
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Simone Guercini & Andrea Runfola. (2019) Developing fashion retail operations to growth in emerging markets. Journal of Global Fashion Marketing 10:2, pages 145-162.
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Vinita Bhatia. (2019) Impact of fashion interest, materialism and internet addiction on e-compulsive buying behaviour of apparel. Journal of Global Fashion Marketing 10:1, pages 66-80.
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Camilla Keim & Ralf Wagner. (2018) Back in time to move forward: An empirical study on luxury fashion vintage drivers. Journal of Global Fashion Marketing 9:2, pages 87-102.
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Maria V. Ciasullo, Silvio Cardinali & Silvia Cosimato. (2017) A strenuous path for sustainable supply chains in the footwear industry: A business strategy issue. Journal of Global Fashion Marketing 8:2, pages 143-162.
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Jihyun Kim & Hyun-Mee Joung. (2016) Psychological underpinnings of luxury brand goods repurchase intentions: Brand–self congruity, emotional attachment, and perceived level of investment made. Journal of Global Scholars of Marketing Science 26:3, pages 284-299.
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Articles from other publishers (8)

Rambabu Lavuri. (2021) Intrinsic factors affecting online impulsive shopping during the COVID-19 in emerging markets. International Journal of Emerging Markets 18:4, pages 958-977.
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Giada Mainolfi. (2021) Luxury during trade tensions. The influence of economic animosity, cosmopolitanism and patriotism on intention to buy foreign luxury products. International Marketing Review 39:1, pages 32-54.
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Jaspreet Kaur, Ratri Parida, Sanjukta Ghosh & Rambabu Lavuri. (2021) Impact of materialism on purchase intention of sustainable luxury goods: An empirical study in India. Society and Business Review 17:1, pages 22-44.
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Katherine Braun Galvão Bueno Sresnewsky, Angela Satiko Yojo, Andres Rodriguez Veloso & Laura Torresi. (2020) Rapport-building in luxury fashion retail: a collectivist culture case. Journal of Fashion Marketing and Management: An International Journal 24:2, pages 251-276.
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Deepika Jhamb, Arun Aggarwal, Amit Mittal & Justin Paul. (2020) Experience and attitude towards luxury brands consumption in an emerging market. European Business Review 32:5, pages 909-936.
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Adamantios Diamantopoulos, Olga Davydova & Maja Arslanagic-Kalajdzic. (2019) Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands: A mediation analysis. Journal of Business Research 104, pages 587-596.
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Antonia Correia, Metin Kozak & Seongseop (Sam) Kim. (2017) Investigation of Luxury Values in Shopping Tourism Using a Fuzzy-Set Approach. Journal of Travel Research 58:1, pages 77-91.
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Sooyun Kim, Geebum Park, Yeonjoo Lee & Sunmee Choi. (2016) Customer emotions and their triggers in luxury retail: Understanding the effects of customer emotions before and after entering a luxury shop. Journal of Business Research 69:12, pages 5809-5818.
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