Advanced search
Publication Cover
Journal of Global Scholars of Marketing Science Volume 28, 2018 - Issue 1
Submit an article Journal homepage
294
Views
4
CrossRef citations to date
0
Altmetric
Articles

Technology driven experiences from mobile direct to virtual reality

从手机直接到虚拟现实的技术驱动性体验

Juran KimDepartment of Business Administration, Jeonju University, Jeonju, Republic of KoreaCorrespondence[email protected]
,
Seungmook KangDepartment of Game Contents, Jeonju University, Jeonju, Republic of Korea
&
Charles R. TaylorJohn A. Murphy Professor of Marketing, Villanova School of Business, Villanova University, Villanova, PA, USA
Pages 96-102 | Received 20 Apr 2017, Accepted 07 May 2017, Published online: 12 Jan 2018

Citations (4)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (4)

Van Chien Duong, Billy Sung, Matthew Barber, Emma Regolini & Min Teah. (2022) Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display. Journal of Global Scholars of Marketing Science 32:4, pages 554-578.
Read now
Nuno Martins, Sérgio Dominique-Ferreira & Carla Pinheiro. (2022) Bridging tourism, architecture, and sustainability: Design and development of an app for contemporary architecture built in Portugal. Journal of Global Scholars of Marketing Science 32:3, pages 493-510.
Read now
Juran Kim. (2020) The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value. Journal of Global Scholars of Marketing Science 30:3, pages 319-333.
Read now
Heeseok Woo, Kyung Hoon Kim, Sang Jin Kim & Huangzhang Wang. (2019) Service innovations’ roles in long-term relationships with business customers. Journal of Global Scholars of Marketing Science 29:4, pages 457-469.
Read now

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.