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Journal of Global Scholars of Marketing Science Volume 28, 2018 - Issue 1
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Articles

Technology driven experiences from mobile direct to virtual reality

从手机直接到虚拟现实的技术驱动性体验

Juran KimDepartment of Business Administration, Jeonju University, Jeonju, Republic of KoreaCorrespondence[email protected]
,
Seungmook KangDepartment of Game Contents, Jeonju University, Jeonju, Republic of Korea
&
Charles R. TaylorJohn A. Murphy Professor of Marketing, Villanova School of Business, Villanova University, Villanova, PA, USA
Pages 96-102 | Received 20 Apr 2017, Accepted 07 May 2017, Published online: 12 Jan 2018

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