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Cogent Social Sciences Volume 9, 2023 - Issue 1
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LEISURE & TOURISM

Diaspora based tourism marketing conceptual paper: A conceptual analysis of the potential of harnessing the diaspora to improve tourism traffic in Zimbabwe

Rudo Zengeya1 Department of Tourism & Hospitality, Manicaland State University of Applied Sciences, Mutare, ZimbabweCorrespondence[email protected]
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,
Patrick Walter Mamimine2 Department of Hospitality &Tourism, Chinhoyi University of Technology, Chinhoyi, ZimbabweView further author information
&
Molline Chiedza Mwando2 Department of Hospitality &Tourism, Chinhoyi University of Technology, Chinhoyi, ZimbabweView further author information
Article: 2164994 | Received 30 Jun 2022, Accepted 27 Dec 2022, Published online: 10 Jan 2023

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Norliza Aminudin & Salamiah A. Jamal. (2024) Social capital and economic mobility in tourism: a systematic literature review. Cogent Social Sciences 10:1.
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Rudo Zengeya, Patrick Walter Mamimine & Molline Chiedza Mwando. (2023) Towards a theoretical framework for diaspora-ased tourism marketing (DBTM) in Zimbabwe: A review of the general systems theory, social exchange theory, stakeholder theory and expectancy theory in relation to DBTM. Cogent Social Sciences 9:2.
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