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Cogent Business & Management Volume 6, 2019 - Issue 1
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Research Article

The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community

Abdul Bashiru Jibril1 Department of Management and Marketing, Faculty of Management and Economics, Tomas Bata University in Zlin, Mostni 5139, Zlin760 01, Czech RepublicCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-4554-0150View further author information
ORCID Icon,
Michael Adu Kwarteng1 Department of Management and Marketing, Faculty of Management and Economics, Tomas Bata University in Zlin, Mostni 5139, Zlin760 01, Czech RepublicView further author information
,
Miloslava Chovancova1 Department of Management and Marketing, Faculty of Management and Economics, Tomas Bata University in Zlin, Mostni 5139, Zlin760 01, Czech RepublicView further author information
&
Michal Pilik1 Department of Management and Marketing, Faculty of Management and Economics, Tomas Bata University in Zlin, Mostni 5139, Zlin760 01, Czech RepublicView further author information
|
Len Tiu Wright2 De Montfort University Faculty of Business and Law, UKView further author information
(Reviewing editor)
Article: 1673640 | Received 02 Aug 2019, Accepted 21 Sep 2019, Published online: 09 Oct 2019

Citations (29)

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Emmanuel Bruce, Solomon Keelson, John Amoah & Sulemana Bankuoru Egala. (2023) Social media integration: An opportunity for SMEs sustainability. Cogent Business & Management 10:1.
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Nga Thi Thanh Nguyen, Tuan Huu Tran, Linh Thi Thuy Phan & Xuan Thi Thanh Le. (2023) How Responsible Tourism Behavioral Intentions Influence Tour Choices: Effects of Economic, Socio-Cultural, and Environmental Responsibility. International Journal of Hospitality & Tourism Administration 0:0, pages 1-29.
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John Amoah, Abdul Bashiru Jibril, Sulemana Bankuoru Egala & Solomon A. Keelson. (2022) Online brand community and consumer brand trust: Analysis from Czech millennials. Cogent Business & Management 9:1.
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Jiemei Zhang, Yuejie Ma & Bei Lyu. (2021) Relationships Between User Knowledge Sharing in Virtual Community with Community Loyalty and Satisfaction. Psychology Research and Behavior Management 14, pages 1509-1523.
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John Amoah & Abdul Bashiru Jibril. (2021) Social Media as a Promotional Tool Towards SME’s Development: Evidence from the Financial Industry in a Developing Economy. Cogent Business & Management 8:1.
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Raphael Kwaku Botchway, Abdul Bashiru Jibril, Zuzana Komínková Oplatková & Miloslava Chovancová. (2020) Deductions from a Sub-Saharan African Bank’s Tweets: A sentiment analysis approach. Cogent Economics & Finance 8:1.
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Daniel Edem Adzovie & Abdul Bashiru Jibril. (2020) Motivational Factors Towards Fast-Food Joint Selection in Under-Developed Country Setting: A Partial Least Square and Structural Equation Modeling (PLS-SEM) Approach. Cogent Social Sciences 6:1.
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N. Sathya & C. Prabhavathi. (2023) The influence of social media on investment decision-making: examining behavioral biases, risk perception, and mediation effects. International Journal of System Assurance Engineering and Management.
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Veland Ramadani, Arta Istrefi-Jahja, Jusuf Zeqiri & Domingo Ribeiro-Soriano. (2023) COVID-19 and SMEs Digital Transformation. IEEE Transactions on Engineering Management 70:8, pages 2864-2873.
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Natasha Bunga Arindaputri & Singgih Santoso. (2023) Analysis of the influence of digital marketing, brand image, and price perception on purchase intention and brand loyalty in Uniqlo apparel products. International Journal of Research in Business and Social Science (2147- 4478) 12:4, pages 57-65.
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Chandan A. Chavadi, Monika Sirothiya, Sindhu R. Menon & Vishwanatha M R. (2023) Modelling the Effects of Social Media–based Brand Communities on Brand Trust, Brand Equity and Consumer Response. Vikalpa: The Journal for Decision Makers 48:2, pages 114-141.
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Tania Brandariz Portela, Eglee Ortega Fernández & Graciela Padilla Castillo. (2023) Los millenials y la honestidad como valor de marca. El caso Goiko en Instagram. Revista de Comunicación de la SEECI 56, pages 214-238.
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Kiên Nguyễn Thế. (2023) Các yếu tố ảnh hưởng đến ý định mua của người tiêu dùng với thương hiệu nông sản đặc sản tỉnh Cao Bằng. Journal of Trade Science, pages 12-24.
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Lifu Li, Kyeong Kang & Osama Sohaib. (2023) Analysing younger online viewers’ motivation to watch video game live streaming through a positive perspective. Journal of Economic Analysis.
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Ying Jiang, Junyun Liao, Jiecong Pang & Hsin-Li Hu. (2023) Does brand community participation lead to early new product adoption? The roles of networking behavior and prior purchase experience. Frontiers in Psychology 14.
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Singgih Santoso. (2023) The Influence of Social Media, Brand Trust, Brand Affect and Value Consciousness on Brand Loyalty: Online Transportation Cases in Indonesia. WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 20, pages 564-572.
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Liezl-Marié van der Westhuizen & Stefanie Wilhelmina Kuhn. (2023) Handmade clothing consumption as a means of self-expression. Journal of Fashion Marketing and Management: An International Journal.
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L. Javier Cabeza-Ramírez, Sandra M. Sánchez-Cañizares, Luna M. Santos-Roldán & Fernando J. Fuentes-García. (2022) Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention. Technological Forecasting and Social Change 184, pages 121997.
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Emmanuel Bruce, Zhao Shurong, Sulemana Bankuoru Egala, John Amoah, Du Ying, Huang Rui & Tai Lyu. (2022) Social Media Usage and SME Firms’ Sustainability: An Introspective Analysis from Ghana. Sustainability 14:15, pages 9433.
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Cleophas Attor, Abdul Bashiru Jibril, John Amoah & Miloslava Chovancova. (2022) Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana. Management & Marketing. Challenges for the Knowledge Society 17:2, pages 156-177.
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Yuanxiang John Li, Elizabeth Hoffman & Dan Zhu. (2022) Should firms pay for online brand communities: Using lead user theory in analyzing two contrasting cases. Decision Support Systems 155, pages 113729.
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Éva Vajkai Kovács. (2022) Az online vásárlási térben szerzett tapasztalatokból eredő márkaelkerülés vizsgálata a fast fashion márkák példáján keresztül. Vezetéstudomány / Budapest Management Review 53:3, pages 34-47.
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Mad Khir Johari Abdullah Sani, Muhamad Khairulnizam Zaini, Noor Zaidi Sahid, Norshila Shaifuddin, Tamara Adriani Salim & Noorazah Md. Noor. (2021) Factors Influencing Intent to Adopt Big Data Analytics in Malaysian Government Agencies. International Journal of Business and Society 22:3, pages 1315-1345.
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Lukas Karpenka, Elzė Rudienė, Mangirdas Morkunas & Artiom Volkov. (2021) The Influence of a Brand’s Visual Content on Consumer Trust in Social Media Community Groups. Journal of Theoretical and Applied Electronic Commerce Research 16:6, pages 2424-2441.
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John Amoah, Jaroslav Belás, Khurram Ajaz Khan & Zdenko Metzker. (2021) Antecedents of Sustainable SMEs in the Social Media Space: A Partial Least Square-Structural Equation Modeling (PLS-SEM) Approach. Management & Marketing. Challenges for the Knowledge Society 16:1, pages 26-46.
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John Amoah & Abdul Bashiru Jibril. (2020) Inhibitors of social media as an innovative tool for advertising and marketing communication: evidence from SMES in a developing country. Innovative Marketing 16:4, pages 164-179.
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Abdul Bashiru Jibril, Michael Adu Kwarteng, Miloslava Chovancová & Jurgen Bode. (2020) Do socio-economic factors impede the engagement in online banking transactions? Evidence from Ghana. Banks and Bank Systems 15:4, pages 1-14.
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Benedict Joe Waheed Sayyed & Richa Gupta. (2020) Social Media Impact: Generation Z and Millenial on the Cathedra of Social Media. Social Media Impact: Generation Z and Millenial on the Cathedra of Social Media.
Abdul Bashiru Jibril, Michael Adu Kwarteng, Michal Pilik, Elsamari Botha & Christian Nedu Osakwe. (2020) Towards Understanding the Initial Adoption of Online Retail Stores in a Low Internet Penetration Context: An Exploratory Work in Ghana. Sustainability 12:3, pages 854.
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