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Original Articles

The Visitors Behavioral Consequences of Experiential Marketing

An Empirical Study on Taipei Zoo

, &
Pages 47-64 | Received 16 Jun 2005, Accepted 15 Feb 2006, Published online: 10 Oct 2008

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Juhee Kang, Aikaterini Manthiou, Norzuwana Sumarjan & Liang (Rebecca) Tang. (2017) An Investigation of Brand Experience on Brand Attachment, Knowledge, and Trust in the Lodging Industry. Journal of Hospitality Marketing & Management 26:1, pages 1-22.
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