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Marketing Education Review Volume 21, 2011 - Issue 3
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Original Article

To Be Or Not To Be: That Isn't the Question! An Empiric al Look at Online Versus Traditional Brick-and-Mortar Courses at the University Level

Dennis Bristow St. Cloud State University, St. Cloud, MN
,
C. David Shepherd Georgia Southern University, Statesboro, GA
,
Michael Humphreys Illinois State University, Normal, IL
&
Michael Ziebell St. Cloud State University, St. Cloud, MN
Pages 241-250 | Published online: 08 Dec 2014

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Gregory R. Berry & Heidi Hughes. (2020) Integrating Work–Life Balance with 24/7 Information and Communication Technologies: The Experience of Adult Students With Online Learning. American Journal of Distance Education 34:2, pages 91-105.
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Dae-Hee Kim, Matt Hettche & Lisa Spiller. (2019) INCORPORATING THIRD-PARTY ONLINE CERTIFICATIONS INTO A MARKETING COURSE: THE EFFECT OF LEARNING STYLE ON STUDENT RESPONSES. Marketing Education Review 29:3, pages 193-206.
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Grace Y. Choi. (2018) Learning through digital storytelling: exploring entertainment techniques in lecture video. Educational Media International 55:1, pages 49-63.
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Jacqueline K. Eastman, Maria Aviles & Mark D. Hanna. (2017) Determinants of Perceived Learning and Satisfaction in Online Business Courses: An Extension to Evaluate Differences Between Qualitative and Quantitative Courses. Marketing Education Review 27:1, pages 51-62.
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Leroy Robinson. (2017) Embracing online education: exploring options for success. Journal of Marketing for Higher Education 27:1, pages 99-111.
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Gopala Ganesh, Audhesh Paswan & Qin Sun. (2015) Are Face-to-Face Classes More Effective Than Online Classes? An Empirical Examination. Marketing Education Review 25:2, pages 67-81.
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ZacharyS. Johnson, Robert Cascio & CarolynA. Massiah. (2014) Explaining Student Interaction and Satisfaction: An Empirical Investigation of Delivery Mode Influence. Marketing Education Review 24:3, pages 227-238.
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K.Douglas Hoffman & SeungHwan Lee. (2014) A CIT Investigation of Disruptive Student Behaviors: The Students' Perspective. Marketing Education Review 24:2, pages 115-126.
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JamesA. Muncy. (2014) Blogging for Reflection: The Use of Online Journals to Engage Students in Reflective Learning. Marketing Education Review 24:2, pages 101-114.
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Articles from other publishers (5)

Sehar un Nisa Hassan, Fahad D. Algahtani, Rafat Zrieq, Badr K. Aldhmadi, Amira Atta, Rawan M. Obeidat & Adel Kadri. (2021) Academic Self-Perception and Course Satisfaction among University Students Taking Virtual Classes during the COVID-19 Pandemic in the Kingdom of Saudi-Arabia (KSA). Education Sciences 11:3, pages 134.
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Briana Wyatt. (2021) Insights into student participation in a soil physics course during COVID‐19 emergency online learning. Natural Sciences Education 50:1.
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Sophie Sauvagnargues, Dimitri Lapierre, Philippe Limousin, Noémie Fréalle, Florian Tena‐Chollet, Pierre‐Alain Ayral, Aurélia Bony‐Dandrieux & Jérôme Tixier. 2018. Decision‐making in Crisis Situations. Decision‐making in Crisis Situations 1 33 .
Alisha Ali, Hilary Catherine Murphy & Sanjay Nadkarni. (2014) Hospitality students’ perceptions of digital tools for learning and sustainable development. Journal of Hospitality, Leisure, Sport & Tourism Education 15, pages 1-10.
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Ryan R. Otter, Scott Seipel, Tim Graeff, Becky Alexander, Carol Boraiko, Joey Gray, Karen Petersen & Kim Sadler. (2013) Comparing student and faculty perceptions of online and traditional courses. The Internet and Higher Education 19, pages 27-35.
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