Academy of Marketing Conference – Reframing Marketing Priorities
Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis
Helen L. Brucea Lancaster University Management School, Lancaster University, Lancaster, UKCorrespondence[email protected]
https://orcid.org/0000-0001-7351-4393View further author information
https://orcid.org/0000-0001-7351-4393View further author information, Tara Rooneyb College of Business, Technological University Dublin, Dublin, Irelandhttps://orcid.org/0000-0002-8212-5434View further author information
https://orcid.org/0000-0002-8212-5434View further author information & Ewa Krolikowskac Greenwich Business School, University of Greenwich, London, UKhttps://orcid.org/0000-0002-0739-2110View further author information
https://orcid.org/0000-0002-0739-2110View further author information