Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis

References

• Abrams, L. S. (2010). Sampling ‘hard to reach’ populations in qualitative research: The case of incarcerated youth. Qualitative Social Work, 9(4), 536–550. https://doi.org/10.1177/1473325010367821
   Google Scholar
• Accenture. (2021). Life reimagined: Mapping the motivations that matter for today’s consumers. https://www.accenture.com/gb-en/insights/strategy/_acnmedia/Thought-Leadership-Assets/PDF-4/Accenture-Life-Reimagined-Full-Report.pdf
   Google Scholar
• Ahl, H. (2006). Why research on women entrepreneurs needs new directions. Entrepreneurship Theory & Practice, 30(5), 595–621. https://doi.org/10.1111/j.1540-6520.2006.00138.x
   Web of Science ®Google Scholar
• Altinay, L., & Arici, H. E. (2021). Transformation of the hospitality services marketing structure: A chaos theory perspective. The Journal of Services Marketing, 36(5), 658–673. https://doi.org/10.1108/JSM-01-2021-0017
   Web of Science ®Google Scholar
• Anna, A. L., Chandler, G. N., Jansen, E., & Mero, N. P. (2000). Women business owners in traditional and non-traditional industries. Journal of Business Venturing, 15(3), 279–303. https://doi.org/10.1016/S0883-9026(98)00012-3
   Web of Science ®Google Scholar
• Atuahene-Gima, K., & Murray, J. Y. (2004). Antecedents and outcomes of marketing strategy comprehensiveness. Journal of Marketing, 68(4), 33–46. https://doi.org/10.1509/jmkg.68.4.33.42732
   Web of Science ®Google Scholar
• Ben-Hafaiedh, C., Champenois, C., Cooney, T. M., & Schjoedt, L. (2022). Entrepreneurship as collective action: The next frontier. International Small Business Journal. https://journals.sagepub.com/pb-assets/cmscontent/ISB/Call%20for%20Papers%20Entrepreneurship%20as%20Collective%20Action-1627624313.pdf
   Web of Science ®Google Scholar
• Bergh, P., Thorgren, S., & Wincent, J. (2011). Entrepreneurs learning together: The importance of building trust for learning and exploiting business opportunities. International Entrepreneurship and Management Journal, 7(1), 17–37. https://doi.org/10.1007/s11365-009-0120-9
   Web of Science ®Google Scholar
• Bocconcelli, R., Cioppi, M., Fortezza, F., Francioni, B., Pagano, A., Savelli, E., & Splendiani, S. (2018). SMEs and marketing: A systematic literature review. International Journal of Management Reviews, 20(2), 227–254. https://doi.org/10.1111/ijmr.12128
   Web of Science ®Google Scholar
• Bryman, A. (2016). Social research methods. Oxford University Press.
   Google Scholar
• Budge, A., Irvine, W., & Smith, R. (2008). Crisis plan? What crisis plan! How microentrepreneurs manage in a crisis. International Journal of Entrepreneurship and Small Business, 6(3), 337–354. https://doi.org/10.1504/IJESB.2008.019131
   Google Scholar
• Busenitz, L. W., West, G. P., III, Shepherd, D., Nelson, T., Chandler, G. N., & Zacharakis, A. (2003). Entrepreneurship research in emergence: Past trends and future directions. Journal of Management, 29(3), 285–308. https://doi.org/10.1016/S0149-2063(03)00013-8
   Web of Science ®Google Scholar
• Cao, G., Duan, Y., & El Banna, A. (2019). A dynamic capability view of marketing analytics: Evidence from UK firms. Industrial Marketing Management, 76, 72–83. https://doi.org/10.1016/j.indmarman.2018.08.002
   Web of Science ®Google Scholar
• Cassell, C., & Symon, G. (Eds.). (2004). Essential guide to qualitative methods in organizational research. Sage.
   Google Scholar
• Central Statistics Office. (2019). Business in Ireland: Small and medium enterprises. https://www.cso.ie/en/releasesandpublications/ep/p-bii/businessinireland2019/smallandmediumenterprises/
   Google Scholar
• Challagalla, G., Murtha, B. R., & Jaworski, B. (2014). Marketing doctrine: A principles-based approach to guiding marketing decision making in firms. Journal of Marketing, 78(4), 4–20. https://doi.org/10.1509/jm.12.0314
   Web of Science ®Google Scholar
• Charoensukmongkol, P. (2022). Does entrepreneurs’ improvisational behavior improve firm performance in time of crisis? Management Research Review, 45(1), 26–46. https://doi.org/10.1108/MRR-12-2020-0738
   Web of Science ®Google Scholar
• Chng, D. H. M., Shih, E., Rodgers, M. S., & Song, X. B. (2015). Managers’ marketing strategy decision making during performance decline and the moderating influence of incentive pay. Journal of the Academy of Marketing Science, 43(5), 629–647. https://doi.org/10.1007/s11747-014-0401-x
   Web of Science ®Google Scholar
• Clarkin, J. E., & Rosa, P. J. (2005). Entrepreneurial teams with franchise firms. International Small Business Journal, 23(3), 303–334. https://doi.org/10.1177/0266242605052075
   Web of Science ®Google Scholar
• Coombs, W. T., & Laufer, D. (2018). Global crisis management - Current research and future directions. Journal of International Management, 24(3), 199–203. https://doi.org/10.1016/j.intman.2017.12.003
   Web of Science ®Google Scholar
• Cooney, T. M. (2005). Editorial: What is an entrepreneurial team? International Small Business Journal, 23(3), 226–235. https://doi.org/10.1177/0266242605052131
   Web of Science ®Google Scholar
• Corbin, J. M., & Strauss, A. (1990). Grounded theory research: Procedures, canons, and evaluative criteria. Qualitative Sociology, 13(1), 3–21. https://doi.org/10.1007/BF00988593
   Web of Science ®Google Scholar
• Cowling, M., Brown, R., & Rocha, A. (2020). Did you save some cash for a rainy COVID-19 day? The crisis and SMEs. International Small Business Journal, 38(7), 593–604. https://doi.org/10.1177/0266242620945102
   PubMed Web of Science ®Google Scholar
• Delgado, J., Siow, S., & de Groot, J. M. (2020). The value of communities of practice as a learning process to increase resilience in healthcare teams. European Journal of Medicine and Natural Sciences, 4(2), 8–24. https://doi.org/10.26417/763xzb78s
   Google Scholar
• Deng, W., Liang, Q., Li, J., & Wang, W. (2021). Science mapping: A bibliometric analysis of female entrepreneurship studies. Gender in Management: An International Journal, 36(1), 61–86. https://doi.org/10.1108/GM-12-2019-0240
   Web of Science ®Google Scholar
• Dimov, D. (2007). Beyond the single-person, single-insight attribution in understanding entrepreneurial opportunities. Entrepreneurship Theory & Practice, 31(5), 713–731. https://doi.org/10.1111/j.1540-6520.2007.00196.x
   Web of Science ®Google Scholar
• Doern, R. (2016). Entrepreneurship and crisis management: The experiences of small businesses during the London 2011 riots. International Small Business Journal, 34(3), 276–302. https://doi.org/10.1177/0266242614553863
   Web of Science ®Google Scholar
• Donthu, N., & Gustafsson, A. (2020). Effects of COVID-19 on business and research. Journal of Business Research, 117, 284–289. https://doi.org/10.1016/j.jbusres.2020.06.008
   PubMed Web of Science ®Google Scholar
• Drakopoulou Dodd, S., & Anderson, A. R. (2007). Mumpsimus and the mything of the individualistic entrepreneur. International Small Business Journal, 25(4), 341–360. https://doi.org/10.1177/0266242607078561
   Web of Science ®Google Scholar
• Evans, V., & Wall, T. (2020). Entrepreneurial resilience. In W. Leal Filho, T. Wall, A. M. Azul, L. Brandli, & P. G. Özuyar (Eds.), Good health and well-being. Encyclopedia of the UN sustainable development goals. Springer. https://doi.org/10.1007/978-3-319-95681-7_15
   Google Scholar
• Fabeil, N. F., Pazim, K. H., & Langgat, J. (2020). The impact of Covid-19 pandemic crisis on micro-enterprises: Entrepreneurs’ perspective on business continuity and recovery strategy. Journal of Economics and Business, 3(2), 837–844. https://doi.org/10.31014/aior.1992.03.02.241
   Google Scholar
• Ferreira, C. C., Lord Ferguson, S., & Pitt, L. F. (2019). Entrepreneurial marketing and hybrid entrepreneurship: The case of JM Reid bamboo rods. Journal of Marketing Management, 35(9–10), 867–885. https://doi.org/10.1080/0267257X.2019.1637921
   Web of Science ®Google Scholar
• Gachago, D., Cruz, L., Belford, C., Livingston, C., Morkel, J., Patnaik, S., & Swartz, B. (2021). Third places: Cultivating mobile communities of practice in the global south. International Journal for Academic Development, 26(3), 335–346. https://doi.org/10.1080/1360144X.2021.1955363
   Web of Science ®Google Scholar
• Galkina, T., & Jack, S. (2022). The synergy of causation and effectuation in the process of entrepreneurial networking: Implications for opportunity development. International Small Business Journal, 40(5), 564–591. https://doi.org/10.1177/02662426211045290
   Web of Science ®Google Scholar
• Gilmore, A. (2011). Entrepreneurial and SME marketing. Journal of Research in Marketing and Entrepreneurship, 13(2), 137–145. https://doi.org/10.1108/14715201111176426
   Google Scholar
• Glaser, B., & Strauss, A. (1967). The discovery of grounded theory: Strategies for qualitative research. Sociology Press.
   Google Scholar
• Granovetter, M. (1973). The strength of weak ties. The American Journal of Sociology, 78(6), 1360–1380. https://doi.org/10.1086/225469
   Web of Science ®Google Scholar
• Hamdan, N. H. B., Kassim, S. B. H., & Lai, P. C. (2021). The Covid-19 pandemic crisis on micro-entrepreneurs in Malaysia: Impact and mitigation approaches. Journal of Global Business and Social Entrepreneurship (GBSE), 7(20), 52–64. http://gbse.my/V7%20NO.20%20(JANUARY%202021)/Paper-263-.pdf
   Google Scholar
• Herbane, B. (2013). Exploring crisis management in UK small‐and medium‐sized enterprises. Journal of Contingencies and Crisis Management, 21(2), 82–95. https://doi.org/10.1111/1468-5973.12006
   Web of Science ®Google Scholar
• Hills, G. E., Hultman, C. M., & Miles, M. P. (2008). The evolution and development of entrepreneurial marketing. Journal of Small Business Management, 46(1), 99–112. https://doi.org/10.1111/j.1540-627X.2007.00234.x
   Web of Science ®Google Scholar
• Holder, M. D., Coleman, B., & Sehn, Z. L. (2009). The contribution of active and passive leisure to children’s well-being. Journal of Health Psychology, 14(3), 378–386. https://doi.org/10.1177/1359105308101676
   PubMed Web of Science ®Google Scholar
• Hughes, K. D., Saunders, C., & Denier, N. (2022). Lockdowns, pivots & triple shifts: Early challenges and opportunities of the COVID-19 pandemic for women entrepreneurs. Journal of Small Business & Entrepreneurship, 34(5), 1–19. https://doi.org/10.1080/08276331.2022.2042657
   Google Scholar
• Hutton, G., & Ward, M. (2021, January 22). Business statistics (Briefing Paper Number 06152). House of Commons Library. https://researchbriefings.files.parliament.uk/documents/SN06152/SN06152.pdf
   Google Scholar
• Ionita, D. (2012). Entrepreneurial marketing: A new approach for challenging times. Management & Marketing, 7(1), 131–150. https://www.proquest.com/scholarly-journals/entrepreneurial-marketing-new-approach/docview/1017672579/se-2
   Google Scholar
• Irvine, W., & Anderson, A. R. (2004). Small tourist firms in rural areas: Agility, vulnerability and survival in the face of crisis. International Journal of Entrepreneurial Behavior & Research, 10(4), 229–246. https://doi.org/10.1108/13552550410544204
   Google Scholar
• Jack, S., Moult, S., Anderson, A. R., & Dodd, S. (2010). An entrepreneurial network evolving: Patterns of change. International Small Business Journal, 28(4), 315–337. https://doi.org/10.1177/0266242610363525
   Web of Science ®Google Scholar
• Jisr, R. E., & Maamari, B. E. (2014). Gender innovation through the lens of effectuation. International Journal of Entrepreneurship and Small Business, 22(3), 362–377. https://doi.org/10.1504/IJESB.2014.063781
   Google Scholar
• Jones, R., & Rowley, J. (2011). Entrepreneurial marketing in small businesses: A conceptual exploration. International Small Business Journal, 29(1), 25–36. https://doi.org/10.1177/0266242610369743
   Web of Science ®Google Scholar
• Joshi, A., & Giménez, E. (2014). Decision-driven marketing. Harvard Business Review, 92(7), 64–71. https://www.proquest.com/scholarly-journals/entrepreneurial-marketing-new-approach/docview/1017672579/se-2
   Web of Science ®Google Scholar
• Kaufmann, P. J. (1999). Franchising and the choice of self-employment. Journal of Business Venturing, 14(4), 345–362. https://doi.org/10.1016/S0883-9026(98)00021-4
   Web of Science ®Google Scholar
• Kaufmann, P. J., & Dant, R. P. (1999). Franchising and the domain of entrepreneurship research. Journal of Business Venturing, 14(1), 5–16. https://doi.org/10.1016/S0883-9026(97)00095-5
   Web of Science ®Google Scholar
• Keiningham, T., Aksoy, L., Bruce, H. L., Cadet, F., Clennell, N., Hodgkinson, I. R., & Kearney, T. (2020). Customer experience driven business model innovation. Journal of Business Research, 116, 431–440. https://doi.org/10.1016/j.jbusres.2019.08.003
   Web of Science ®Google Scholar
• Khurana, I., Dutta, D. K., & Schenkel, M. T. (2022). Crisis and arbitrage opportunities: The role of causation, effectuation and entrepreneurial learning. International Small Business Journal, 40(2), 236–272. https://doi.org/10.1177/02662426211061679
   Web of Science ®Google Scholar
• Kusa, R., Duda, J., & Suder, M. (2022). How to sustain company growth in times of crisis: The mitigating role of entrepreneurial management. Journal of Business Research, 142, 377–386. https://doi.org/10.1016/j.jbusres.2021.12.081
   Web of Science ®Google Scholar
• Lam, W., & Harker, M. J. (2015). Marketing and entrepreneurship: An integrated view from the entrepreneur’s perspective. International Small Business Journal, 33(3), 321–348. https://doi.org/10.1177/0266242613496443
   Web of Science ®Google Scholar
• Laskovaia, A., Marino, L., Shirokova, G., & Wales, W. (2019). Expect the unexpected: Examining the shaping role of entrepreneurial orientation on causal and effectual decision-making logic during economic crisis. Entrepreneurship & Regional Development, 31(5–6), 456–475. https://doi.org/10.1080/08985626.2018.1541593
   Web of Science ®Google Scholar
• Laskovaia, A., Shirokova, G., & Morris, M. (2017). National culture, effectuation, and new venture performance: Global evidence from student entrepreneurs. Small Business Economics, 49(3), 607–709. https://doi.org/10.1007/s11187-017-9852-z
   Web of Science ®Google Scholar
• Lazar, M., Miron-Spektor, E., Agarwal, R., Erez, M., Goldfarb, B., & Chen, G. (2020). Entrepreneurial team formation. The Academy of Management Annals, 14(1), 29–59. https://doi.org/10.5465/annals.2017.0131
   Web of Science ®Google Scholar
• Lefebvre, V., Radu Lefebvre, M., & Simon, E. (2015). Formal entrepreneurial networks as communities of practice: A longitudinal case study. Entrepreneurship & Regional Development, 27(7–8), 500–525. https://doi.org/10.1080/08985626.2015.1070539
   Web of Science ®Google Scholar
• Lehman, K., Fillis, I., & Miles, M. P. (2020). The role of effectuation and entrepreneurial marketing in the creation of a new art venture. In I. Fillis & N. Telford (Eds.), Handbook of entrepreneurship and marketing (pp. 351–374). Edward Elgar Publishing.
   Google Scholar
• Lesser, E. L., & Storck, J. (2001). Communities of practice and organizational performance. IBM Systems Journal, 40(4), 831–841. https://doi.org/10.1147/sj.404.0831
   Google Scholar
• Lewis, K. V. (2015). Enacting entrepreneurship and leadership: A longitudinal exploration of gendered identity work. Journal of Small Business Management, 53(3), 662–682. https://doi.org/10.1111/jsbm.12175
   Web of Science ®Google Scholar
• Liberman-Yaconi, L., Hooper, T., & Hutchings, K. (2010). Toward a model of understanding strategic decision-making in micro-firms: Exploring the Australian information technology sector. Journal of Small Business Management, 48(1), 70–95. https://doi.org/10.1111/j.1540-627X.2009.00287.x
   Web of Science ®Google Scholar
• Manolova, T. S., Brush, C. G., Edelman, L. F., & Elam, A. (2020). COVID19? Pivoting to stay the course: How women entrepreneurs take advantage of opportunities created by the COVID-19 pandemic. International Small Business Journal, 38(6), 481–491. https://doi.org/10.1177/0266242620949136
   PubMed Web of Science ®Google Scholar
• Marpsat, M., & Razafindratsima, N. (2010). Survey methods for hard-to-reach populations: Introduction to the special issue. Methodological Innovations Online, 5(2), 3–16. https://doi.org/10.4256/mio.2010.0014
   PubMedGoogle Scholar
• Maxfield, S., Shapiro, M., Gupta, V., & Hass, S. (2010). Gender and risk: Women risk taking and risk aversion. Gender in Management: An International Journal, 25(7), 586–604. https://doi.org/10.1108/17542411011081383
   Google Scholar
• McLaughlan, T. (2021). Facilitating factors in cultivating diverse online communities of practice: A case of international teaching assistants during the COVID-19 crisis. The International Journal of Information and Learning Technology, 38(2), 177–195. https://doi.org/10.1108/IJILT-05-2020-0074
   Web of Science ®Google Scholar
• McQuirter, R. (2020). Lessons on change: Shifting to online teaching during COVID-19. Brook Education Journal, 29(2), 47–51. https://doi.org/10.26522/brocked.v29i2.840
   Web of Science ®Google Scholar
• Mead, T., Pietsch, C., Matthew, V., Lipkin-Moore, S., Metzger, E., Avdeev, I. V., & Ruzycki, N. J. (2021). Leveraging a community of practice to build faculty resilience and support innovations in teaching during a time of crisis. Sustainability, 13(18), 10172. https://doi.org/10.3390/su131810172
   Web of Science ®Google Scholar
• Melo, F. L. N. B. D., Silva, R. R. D., & Almeida, T. N. V. D. (2019). Gender and entrepreneurship: A comparative study between the causation and effectuation approaches. Brazilian Business Review, 16(3), 273–296. https://doi.org/10.15728/bbr.2019.16.3.5
   Google Scholar
• Miles, M., Gilmore, A., Harrigan, P., Lewis, G., & Sethna, Z. (2015). Exploring entrepreneurial marketing. Journal of Strategic Marketing, 23(2), 94–111. https://doi.org/10.1080/0965254X.2014.914069
   Web of Science ®Google Scholar
• Minello, A. (2020). The pandemic and the female academic. Nature. https://doi.org/10.1038/d41586-020-01135-9
   PubMedGoogle Scholar
• Morrish, S. C., & Jones, R. (2020). Post-disaster business recovery: An entrepreneurial marketing perspective. Journal of Business Research, 113, 83–92. https://doi.org/10.1016/j.jbusres.2019.03.041
   Web of Science ®Google Scholar
• Newman, A., Obschonka, M., & Block, J. (2022). Small businesses and entrepreneurship in times of crises: The renaissance of entrepreneur-focused micro perspectives. International Small Business Journal, 40(2), 119–129. https://doi.org/10.1177/02662426211063390
   Web of Science ®Google Scholar
• OECD. (2019). OECD SME and entrepreneurship outlook. https://www.oecd.org/industry/smes/SME-Outlook-Highlights-FINAL.pdf
   Google Scholar
• OECD. (2020). Women at the core of the fight against COVID-19 crisis. https://www.oecd.org/coronavirus/policy-responses/women-at-%20the-core-of-the-fight-against-COVID-19-crisis-553a8269/#section-d1e624
   Google Scholar
• OECD. (2021). The frontiers of digital learning: Bridging the SME digital skills gap. https://www.oecd.org/digital/sme/events/Frontiers%20of%20Digital%20Learning%20-%20Key%20Highlights%20-%20June%202021.pdf
   Google Scholar
• Ogbor, J. O. (2000). Mythicizing and reification in entrepreneurial discourse: Ideology‐critique of entrepreneurial studies. Journal of Management Studies, 37(5), 605–635. https://doi.org/10.1111/1467-6486.00196
   Web of Science ®Google Scholar
• Panagiotopoulos, P., Shan, L. C., Barnett, J., Regan, Á., & McConnon, Á. (2015). A framework of social media engagement: Case studies with food and consumer organisations in the UK and Ireland. International Journal of Information Management, 35(4), 394–402. https://doi.org/10.1016/j.ijinfomgt.2015.02.006
   Web of Science ®Google Scholar
• Patton, M. Q. (2002). Qualitative research and evaluation methods. SAGE Publications.
   Google Scholar
• Patzelt, H., Preller, R., & Breugst, N. (2021). Understanding the life cycles of entrepreneurial teams and their ventures: An agenda for future research. Entrepreneurship Theory & Practice, 45(5), 1119–1153. https://doi.org/10.1177/1042258720978386
   Web of Science ®Google Scholar
• Ratten, V., da Silva Braga, V. L., & da Encarnação Marques, C. S. (2021). Sport entrepreneurship and value co-creation in times of crisis: The COVID-19 pandemic. Journal of Business Research, 133, 265–274. https://doi.org/10.1016/j.jbusres.2021.05.001
   Web of Science ®Google Scholar
• Read, S., Dew, N., Sarasvathy, S. D., Song, M., & Wiltbank, R. (2009). Marketing under uncertainty: The logic of an effectual approach. Journal of Marketing, 73(3), 1–18. https://doi.org/10.1509/jmkg.73.3.001
   Web of Science ®Google Scholar
• Reich, R. B. (1987). Entrepreneurship reconsidered: The team as hero. Harvard Business Review, 87(3), 77–83. https://hbr.org/1987/05/entrepreneurship-reconsidered-the-team-as-hero
   Google Scholar
• Reymen, I. M., Andries, P., Berends, H., Mauer, R., Stephan, U., & Van Burg, E. (2015). Understanding dynamics of strategic decision making in venture creation: A process study of effectuation and causation. Strategic Entrepreneurship Journal, 9(4), 351–379. https://doi.org/10.1002/sej.1201
   Web of Science ®Google Scholar
• Runyan, R. C. (2006). Small business in the face of crisis: Identifying barriers to recovery from a natural disaster 1. Journal of Contingencies and Crisis Management, 14(1), 12–26. https://doi.org/10.1111/j.1468-5973.2006.00477.x
   Google Scholar
• Sadiku Dushi, N., Dana, L. P., & Ramadani, V. (2019). Entrepreneurial marketing dimensions and SMEs performance. Journal of Business Research, 100, 86–99. https://doi.org/10.1016/j.jbusres.2019.03.025
   Web of Science ®Google Scholar
• Sancho, N. B., Mondragon, N. I., Santamaria, M. D., & Munitis, A. E. (2021). The well-being of children in lock-down: Physical, emotional, social and academic impact. Children and Youth Services Review, 127, 106085. https://doi.org/10.1016/j.childyouth.2021.106085
   PubMed Web of Science ®Google Scholar
• Sarasvathy, S. D. (2001). Causation and effectuation: Toward a theoretical shift from economic inevitability to entrepreneurial contingency. Academy of Management Review, 26(2), 243–263. https://doi.org/10.2307/259121
   Web of Science ®Google Scholar
• Sarasvathy, S. D. (2009). Effectuation: Elements of entrepreneurial expertise. Edward Elgar Publishing.
   Google Scholar
• Sarasvathy, S. D., & Dew, N. (2005). Entrepreneurial logics for a technology of foolishness. Scandinavian Journal of Management, 21(4), 385–406. https://doi.org/10.1016/j.scaman.2005.09.009
   Google Scholar
• Schjoedt, L., & Kraus, S. (2009). Entrepreneurial teams: Definition and performance factors. Management Research News, 32(6), 513–524. https://doi.org/10.1108/01409170910962957
   Google Scholar
• Shepherd, D. A., Williams, T. A., & Patzelt, H. (2015). Thinking about entrepreneurial decision making: Review and research agenda. Journal of Management, 41(1), 11–46. https://doi.org/10.1177/0149206314541153
   Web of Science ®Google Scholar
• Shirokova, G., Osiyevskyy, O., Laskovaia, A., & MahdaviMazdeh, H. (2020). Navigating the emerging market context: Performance implications of effectuation and causation for small and medium enterprises during adverse economic conditions in Russia. Strategic Entrepreneurship Journal, 14(3), 470–500. https://doi.org/10.1002/sej.1353
   Web of Science ®Google Scholar
• Smallbone, D., Deakins, D., Battisti, M., & Kitching, J. (2012). Small business responses to a major economic downturn: Empirical perspectives from New Zealand and the United Kingdom. International Small Business Journal, 30(7), 754–777. https://doi.org/10.1177/0266242612448077
   Web of Science ®Google Scholar
• Statista. (2022). Retail e-commerce sales worldwide from 2014 to 2025. https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/
   Google Scholar
• Stephens, S., Cunningham, I., & Kabir, Y. (2021). Female entrepreneurs in a time of crisis: Evidence from Ireland. International Journal of Gender and Entrepreneurship, 13(2), 106–120. https://doi.org/10.1108/IJGE-09-2020-0135
   Web of Science ®Google Scholar
• Stephens, S., McLaughlin, C., & McLaughlin, K. (2021). Entrepreneurs responding to the COVID-19 crisis: Evidence from Ireland. The Irish Journal of Management, 40(2), 1–15. https://doi.org/10.2478/ijm-2021-0010
   Web of Science ®Google Scholar
• Thornberg, R., & Charmaz, K. (2014). Grounded theory and theoretical coding. In U. Flick (Ed.), The SAGE handbook of qualitative data analysis (pp. 153–169). SAGE. https://doi.org/10.4135/9781446282243
   Google Scholar
• Tyrväinen, O., & Karjaluoto, H. (2019). Omnichannel experience: Towards successful channel integration in retail. Journal of Customer Behaviour, 18(1), 17–34. https://doi.org/10.1362/147539219X15633616548498
   Google Scholar
• UN Women. (2020). UN secretary-general’s policy brief: The impact of COVID-19 on women. Retrieved October 27, 2022, from https://www.unwomen.org/en/digital-library/publications/2020/04/policy-brief-the-impact-of-covid-19-on-women
   Google Scholar
• Vincent Lamarre, P., Sugimoto, C. R., & Larivière, V. (2020). The decline of women’s research production during the coronavirus pandemic. Nature Index. https://www.nature.com/nature-index/news-blog/decline-women-scientist-research-publishing-production-coronavirus-pandemic
   Google Scholar
• Wenger, E. (2010). Communities of practice and social learning systems: The career of a concept. In Social learning systems and communities of practice (pp. 179–198). Springer. https://doi.org/10.1007/978-1-84996-133-2_11
   Google Scholar
• Wenger, E., McDermott, R. A., & Snyder, W. (2002). Cultivating communities of practice: A guide to managing knowledge. Harvard Business Review Press.
   Google Scholar
• Wenger, E., & Snyder, W. M. (2000). Communities of practice: The organizational frontier. Harvard Business Review, 78(1), 139–146. https://hbr.org/2000/01/communities-of-practice-the-organizational-frontier
   PubMed Web of Science ®Google Scholar
• Wierenga, B. (2011). Managerial decision making in marketing: The next research frontier. International Journal of Research in Marketing, 28(2), 89–101. https://doi.org/10.1016/j.ijresmar.2011.03.001
   Web of Science ®Google Scholar
• World Economic Forum. (2020). Our recovery from the coronavirus crisis must have gender empowerment at its heart. Retrieved October 27, 2022, from https://www.weforum.org/agenda/2020/05/industries-gender-women-coronavirus-covid19-economic/
   Google Scholar
• Yan, J., & Yan, L. (2016). Individual entrepreneurship, collective entrepreneurship and innovation in small business: An empirical study. International Entrepreneurship and Management Journal, 12(4), 1053–1077. https://doi.org/10.1007/s11365-015-0380-5
   Web of Science ®Google Scholar
• Young, K. A., Greenbaum, R. T., & Dormady, N. C. (2017). Sex, gender, and disasters: Experimental evidence on the decision to invest in resilience. International Journal of Disaster Risk Reduction, 24, 439–450. https://doi.org/10.1016/j.ijdrr.2017.06.003
   Web of Science ®Google Scholar