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Journal of Global Fashion Marketing Volume 10, 2019 - Issue 4
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Articles

A retrospective commentary: How fashion blogs function as a marketing tool to influence consumer behavior: Evidence from Norway

一则回顾性评论: 时尚博客作为一种营销工具是如何影响消费者行为的: 来自挪威的证据

Katarina HalvorsenSKEMA Business School, Paris, FranceCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-6712-4118
ORCID Icon
Pages 398-403 | Received 18 Aug 2018, Accepted 08 Jul 2019, Published online: 12 Sep 2019

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