1,491
Views
2
CrossRef citations to date
0
Altmetric
Articles

A retrospective commentary: How fashion blogs function as a marketing tool to influence consumer behavior: Evidence from Norway

一则回顾性评论: 时尚博客作为一种营销工具是如何影响消费者行为的: 来自挪威的证据

ORCID Icon
Pages 398-403 | Received 18 Aug 2018, Accepted 08 Jul 2019, Published online: 12 Sep 2019

References

  • Fowler, J. G., Reisenwitz, T. H., & Carlson, L. (2015). Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads. Journal of Global Fashion Marketing, 6(3), 194–206.
  • Hansen, M. (2015). Significant signs: A case study of citation practices in educational research. International Journal of Research & Method in Education, 39(1), 74–91.
  • Parise, S., & Gunian, P. J. (2008). Marketing using web 2.0. Proceedings of the Hawaii International Conference on System Sciences, Proceedings, 41, 281.
  • SanMiguel, P., & Sádaba, T. (2018). Nice to be a fashion blogger, hard to be influential: An analysis based on personal characteristics, knowledge criteria, and social factors. Journal of Global Fashion Marketing, 9(1), 40–58.
  • Sudha, M., & Sheena, K. (2017). Impact of influencers in consumer decision process: The fashion industry. SCMS Journal of Indian Management, 14(3), 14–30.
  • Uzunoğlu, E., & Kip, S. M. (2014). Brand communication through digital influencers: Leveraging blogger engagement. International Journal of Information Management, 34(5), 592–602.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.