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Journal of Global Scholars of Marketing Science Volume 24, 2014 - Issue 4
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Articles

Korean consumer perspectives on social media advertising and intention to join brand pages

韩国消费者对社交媒体广告的认识与参与品牌主页意图的研究

Alexander MukSchool of Journalism and Mass Communication, Texas State University, San Marcos, USA
,
Christina ChungAnisfield School of Business, Ramapo College of NJ, Mahwah, USACorrespondence[email protected]
&
Jonghoon KimCollege of Business Administration, Incheon National University, Incheon, South Korea
Pages 384-394 | Received 28 Jul 2013, Accepted 12 Dec 2013, Published online: 17 Sep 2014

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