1,054
Views
10
CrossRef citations to date
0
Altmetric
Articles

Korean consumer perspectives on social media advertising and intention to join brand pages

韩国消费者对社交媒体广告的认识与参与品牌主页意图的研究

, &
Pages 384-394 | Received 28 Jul 2013, Accepted 12 Dec 2013, Published online: 17 Sep 2014

References

  • Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice Hall.
  • Baron, R., & Byrne, D. (2000). Social psychology (9th ed.). Boston: Allan and Bacon.
  • Baumeister, R. F., & Leary, M. R. (1995). The need to belong: Desire for interpersonal attachments as a fundamental human motivation. Psychological Bulletin, 117, 497–529.
  • Brenner, J. (2012). Pew Internet: Social networking (full detail). Retrieved October 25, 2012, from www.pewinternet.org.
  • Chung, C., & Austria, K. P. (2012). Attitudes toward product messages on social media: An examination of online shopping perspectives among young consumers. International Journal of E-Services and Mobile Applications, 4(4), 1–14.
  • Ducoffe, R. H. (1995). How consumers assess the value of advertising. Journal of Current Issues & Research in Advertising, 17(1), 1–18.
  • Ducoffe, R. H. (1996). Advertising value and advertising on the web. Journal of Advertising Research, 36(5), 21–35.
  • eMarketer. (2012a). South Korea's unique social media landscape: Usage of local networks still high, but gradually shifting to global sites. Retrieved July 20, 2013, from http://www.emarketer.com/Article/South-Koreas-Unique-Social-Media-Landscape/1009081.
  • eMarketer. (2012b). Total worldwide social network ad revenues continue strong growth. Retrieved February 24, 2010, from www.emarketer.com/Articles.aspr?R = 1008862.
  • Gangadharbatla, H. (2008). Facebook me: Collective self-esteem, need to belong and Internet self-efficacy as predictors of I-generations attitudes toward social networking sites. Journal of Interactive Advertising, 8, 5–15.
  • Hill, R. P., & Moran, N. (2011). Social marketing meets interactive media: Lessons for the advertising community. International Journal of Advertising, 30, 815–838.
  • Hoffman, D., & Fodor, M. (2010). Can you measure the ROI of your social media marketing. MIT Sloan Management Review, 25, 41–49.
  • Hoyer, W., & MacInnis, D. (1997). Consumer behavior. Boston: Houghton Mifflin.
  • Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53, 59–68.
  • Karson, E. J., McCloy, S. D., & Bonner, P. G. (2006). An examination of consumers' attitudes and beliefs towards web site advertising. Journal of Current Issues & Research in Advertising, 28, 77–91.
  • Katz, E., Blumler, J. G., & Gurevitch, M. (1974). Utilization of mass communication by the individual. In J. G.Blumer & E.Katz (Eds.), The uses of mass communications: Current perspectives on gratifications research. Beverly Hills: Sage.
  • Ko, E., Chun, E., Song, S., & Kim, K. H. (2013). Which content types increase participation in fashion social platforms?Journal of Global Scholars of Marketing Science, 23, 297–313.
  • Ko, H., Cho, C., & Roberts, M. S. (2005). Internet uses and gratifications: A structural equation model of interactive advertising. Journal of Advertising, 34, 57–70.
  • Korgaonkar, P. K., & Wolin, L. D. (1999). A multivariate analysis of web usage. Journal of Advertising Research, 39, 53–68.
  • Kwak, H., Andras, T. L., & ZinkHan, G. M. (2009). Advertising to active viewers: Consumer attitudes in the US and South Korea. International Journal of Advertising, 28, 49–75.
  • Laroche, M., Habibi, M., & Richard, M. O. (2012). To be or not to be in social media: How brand loyalty is affected by social media?International Journal of Information Management. http://dx.doi.org/10.1016/j.infomgt.2012.07.003.
  • LaRose, R., & Eastin, M. S. (2004). A social cognitive theory of Internet uses and gratifications: Toward a new model of media attendance. Journal of Broadcasting & Electronic Media, 48, 358–377.
  • Lipsman, A., Mudd, G., Rich, M., & Bruich, S. (2012). The power of “like”: How brands reach (and influence) fans through social-media marketing. Journal of Advertising Research, 52, 40–52.
  • Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52, 357–365.
  • Netizen Profile Research. (2013). 2013 NPR Summary Report.
  • Noble, T. (2013, March). Neuroscience in practice. Admap, pp. 28–45.
  • Park, J., Song, H., & Ko, E. (2011). The effect of the lifestyles of social networking service users on luxury brand loyalty. Journal of Global Scholars of Marketing Science, 21, 182–192.
  • Patel, K. (2010). Study: Consumers are not annoyed by ads on Facebook. Advertising Age. Retrieved January 28, 2010, from http://adage.com/article/digital/digital-marketing-facebook-ads-annoying/141780/.
  • Pempek, T. A., Yermolayeva, Y. A., & Calvert, S. L. (2009). College students' social networking experiences on Facebook. Journal of Applied Developmental Psychology, 30, 227–238.
  • Raacke, J., & Bonds-Raacke, J. (2008). MySpace and Facebook: Applying the Uses and Gratifications theory to exploring friend-networking sites. CyberPsychology & Behavior, 11, 169–174.
  • Ridings, C., & Gefen, D. (2004). Virtual community attraction: Why people hand out online. Journal of Computer-Mediated Communication, 10(1). Retrieved March 25, 2013, from http://jcmc.indiana.edu/vol10/issue1/ridings_gefen.html.
  • Stafford, T. F., & Gonier, D. (2004). What Americans like about being online. Communications of the ACM, 47, 107–112.
  • Yam, M. (2011). Social media in branding: Fulfilling a need. Journal of Brand Management, 18, 688–696.
  • Zanot, E. (1981). Public attitudes toward advertising. In K.Hunt (Ed.), Advertising in a new ageProceedings of the Annual Conference of the American Academy of Advertising (pp. 142–146). Provo: Brigham Young University Press.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.