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REFERENCES

Ajzen , I. and Fishbein , M. 1977 . Attitude-behavior relations: A theoretical analysis and review of empirical research . Psychological Bulletin , 84 : 888 – 918 .
Web of Science ®Google Scholar
Robertson , C. J. , Brady , M. K. and Hoffman , J. J. 2001 . Moral and marketing differences between the United States and Ecuador . International Journal of Organization Theory and Behavior , 4 ( 1–2 ) : 75 – 98 .
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