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Browse the list of issues and latest articles from Journal of Marketing Theory and Practice.

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    • Issue 4

      1996 pages 1-111

    • Issue 3

      1996 pages iv-67

      Special Issue: Total Quality Management (TQM) and Marketing

    • Issue 2

      1996 pages iii-94

    • Issue 1

      1996 pages v-68

      Special Issue: The New Promotion Mix