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Browse the list of issues and latest articles from Journal of Marketing Theory and Practice.

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    • Issue 4

      1998 pages 1-120

      Supply Chain Management Sponsored by SYNCRA Software, Inc

    • Issue 3

      1998 pages 1-50

      Special Issue on Electronic Commerce

    • Issue 2

      1998 pages 1-112

      Special Issue on Electronic Commerce

    • Issue 1

      1998 pages 1-87

      Special Issue on Electronic Commerce