International Journal on Media Management, Volume 3, Issue 4 (2001)

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International Journal on Media Management, Volume 3, Issue 4 (2001)

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Editorials

Editorial
Editorial
Beat F. Schmid, Peter Glotz, Peter Gomez & Bozena I. Mierzejewska
Page: 191
Published online: 28 May 2009
CitationforEditorial | PDF (97.8 KB)
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Original Articles

Article
The new business significance of branding
Douglas Galbi
Pages: 192-198
Published online: 28 May 2009
First Page PreviewforThe new business significance of branding | References | PDF (634.6 KB)
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Article
Content builds brands online
Gerry McGovern
Pages: 198-201
Published online: 28 May 2009
First Page PreviewforContent builds brands online | References | PDF (386.5 KB)
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Article
Enhanced TV as brand extension: TV viewers' perception of enhanced TV features and TV commerce on broadcast networks' web sites
Louisa Ha & Sylvia M. Chan‐Olmsted
Pages: 202-213
Published online: 28 May 2009
First Page PreviewforEnhanced TV as brand extension: TV viewers' perception of enhanced TV features and TV commerce on broadcast networks' web sites | References | PDF (1.1 MB)
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Article
Strategizing the net business: How the U.S. television networks diversify, brand, and compete in the age of the internet
Sylvia M. Chan‐Olmsted & Jaemin Jung
Pages: 213-225
Published online: 28 May 2009
First Page PreviewforStrategizing the net business: How the U.S. television networks diversify, brand, and compete in the age of the internet | References | PDF (1.1 MB)
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Article
Social responsibility and commercial broadcast television: An assessment of public affairs programming
Philip M. Napoli
Pages: 226-233
Published online: 28 May 2009
First Page PreviewforSocial responsibility and commercial broadcast television: An assessment of public affairs programming | References | PDF (777.3 KB)
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Book Reviews

Book Review
Book reviews
Mark A. Jamison, Sabine Einwiller & Madanmohan Rao
Pages: 234-240
Published online: 28 May 2009
AbstractforBook reviews | References | PDF (667.4 KB)
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Miscellany

Editorial board
Page: ebi
Published online: 28 May 2009
CitationforEditorial board | PDF (248.4 KB)
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