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Volume 10, Issue 2-3

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Journal of Pharmaceutical Marketing & Management, Volume 10, Issue 2-3 (1996)

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Journal of Pharmaceutical Marketing & Management, Volume 10, Issue 2-3 (1996)

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Vol 18, 2006-2007 Vol 17, 2005-2006 Vol 16, 2003-2004 Vol 15, 2002-2003 Vol 14, 2001-2002 Vol 13, 1999-2001 Vol 12, 1997-1998 Vol 11, 1996-1997 Volume 10, 1995-1996 Vol 9, 1994-1995 Vol 8, 1994 Vol 7, 1992-1993 Vol 6, 1991-1992 Vol 5, 1990-1991 Vol 4, 1989-1990 Vol 3, 1988-1989 Vol 2, 1987-1988 Vol 1, 1986-1987

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Original Article

Article

EDITOR'S NOTE

Mickey Smith

Page: 1

Published online: 04 Dec 2011

CitationforEDITOR'S NOTE | PDF (33.4 KB)

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Article

Global Pharma 20/20

William R. Mattson & Evan G. Dick

Pages: 3-18

Published online: 04 Dec 2011

First Page PreviewforGlobal Pharma 20/20 | PDF (514.5 KB)

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Article

The Influence of Pharmaceutical Technology on Marketing New Drugs and Optimizing Therapeutic Outcomes

David W. Newton

Pages: 19-29

Published online: 04 Dec 2011

First Page PreviewforThe Influence of Pharmaceutical Technology on Marketing New Drugs and Optimizing Therapeutic Outcomes | References | PDF (323.8 KB)

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Article

Marketing Medicines for Self-Medication

Jerome A. Reinstein

Pages: 31-38

Published online: 04 Dec 2011

First Page PreviewforMarketing Medicines for Self-Medication | References | PDF (269.5 KB)

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Article

Research Databases for Postmillennium Health Care

Basya Gale, Paul Smith & Paul Wilson

Pages: 39-59

Published online: 04 Dec 2011

First Page PreviewforResearch Databases for Postmillennium Health Care | References | PDF (775.2 KB)

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Article

A Pharmaceutical Marketing Plan for the 21st Century: Primary Research Prospects

Robert N. Zelnio & Deborah K. Bertram

Pages: 61-107

Published online: 04 Dec 2011

First Page PreviewforA Pharmaceutical Marketing Plan for the 21st Century: Primary Research Prospects | References | PDF (1.6 MB)

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Article

Pharmaceutical Pricing at the Change of Millennia

Mick Kolassa

Pages: 109-120

Published online: 04 Dec 2011

First Page PreviewforPharmaceutical Pricing at the Change of Millennia | References | PDF (447.7 KB)

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Article

A Pharmaceutical Marketing Plan for the 21st Century: Sociopolitical Environment as a Marketing Factor

Francis B. Palumbo & Michael V. Laric

Pages: 121-130

Published online: 04 Dec 2011

First Page PreviewforA Pharmaceutical Marketing Plan for the 21st Century: Sociopolitical Environment as a Marketing Factor | References | PDF (357.7 KB)

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Article

Retail Pharmacists as a Marketing Target

Michael J. O'neill

Pages: 131-148

Published online: 04 Dec 2011

First Page PreviewforRetail Pharmacists as a Marketing Target | PDF (648.9 KB)

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Article

Independent Pharmacy: Rising to Meet the Challenge of the Future

Alicia S. Bouldin, John P. Bentley, D. C. Huffman & Dewey D. Garner

Pages: 149-166

Published online: 04 Dec 2011

First Page PreviewforIndependent Pharmacy: Rising to Meet the Challenge of the Future | References | PDF (631.5 KB)

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Article

New Rules for Marketing Pharmaceuticals to Hospitals

Joseph A. Oddis & William A. Zellmer

Pages: 167-175

Published online: 04 Dec 2011

First Page PreviewforNew Rules for Marketing Pharmaceuticals to Hospitals | References | PDF (330.3 KB)

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Article

Marketing to Managed Care Pharmacy: Think Local, Think Partnerships, Think Outcomes, Think Disease State Management

William Tindall

Pages: 177-193

Published online: 04 Dec 2011

First Page PreviewforMarketing to Managed Care Pharmacy: Think Local, Think Partnerships, Think Outcomes, Think Disease State Management | PDF (480.4 KB)

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Article

Pharmaceutical Marketing in Lesser Developed Countries

Albert I. Wertheimer

Pages: 195-205

Published online: 04 Dec 2011

First Page PreviewforPharmaceutical Marketing in Lesser Developed Countries | References | PDF (382.2 KB)

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Editorial Comments

David Holdford

Article | Published online: 4 Dec 2011

The Conflict Between the Pharmaceutical Industry and Pharmacists

Albert I. Wertheimer

Article | Published online: 4 Dec 2011

Examining the Rift Between the Pharmaceutical Industry and the Pharmacy Profession: A Channels of Distribution Approach

Norman V. Carroll

Article | Published online: 4 Dec 2011

Ivory Towers, Dark Towers

Matthew M. Murawski

Article | Published online: 4 Dec 2011

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Journal of Pharmaceutical Marketing & Management (Vol.10, Iss.2-3, 1996)

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