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Volume 6, Issue 1

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Journal of Pharmaceutical Marketing & Management, Volume 6, Issue 1 (1991)

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Journal of Pharmaceutical Marketing & Management, Volume 6, Issue 1 (1991)

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Vol 18, 2006-2007 Vol 17, 2005-2006 Vol 16, 2003-2004 Vol 15, 2002-2003 Vol 14, 2001-2002 Vol 13, 1999-2001 Vol 12, 1997-1998 Vol 11, 1996-1997 Vol 10, 1995-1996 Vol 9, 1994-1995 Vol 8, 1994 Vol 7, 1992-1993 Volume 6, 1991-1992 Vol 5, 1990-1991 Vol 4, 1989-1990 Vol 3, 1988-1989 Vol 2, 1987-1988 Vol 1, 1986-1987

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Original Article

Article

EDITOR'S NOTE

Mickey Smith

Pages: 1-2

Published online: 04 Dec 2011

AbstractforEDITOR'S NOTE | PDF (34.2 KB)

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Article

Descriptive Analysis of the 15-Year Product Life Cycles of a Sample of Pharmaceutical Products

J. Martin Jernigan, Mickey C. Smith, Benjamin F. Banahan & John P. Juergens

Pages: 3-36

Published online: 04 Dec 2011

AbstractforDescriptive Analysis of the 15-Year Product Life Cycles of a Sample of Pharmaceutical Products | References | PDF (663.8 KB)

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Article

Determinant Attributes in Pharmacists' Drug Product Choice Decisions

Ebere Igboko & Joseph Thomas

Pages: 37-63

Published online: 04 Dec 2011

AbstractforDeterminant Attributes in Pharmacists' Drug Product Choice Decisions | References | PDF (692.2 KB)

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Article

Pharmaceutical Differentiation Through Quality of Life Measurement

A Case Study

William Jack

Pages: 65-85

Published online: 04 Dec 2011

AbstractforPharmaceutical Differentiation Through Quality of Life Measurement | References | PDF (461.8 KB)

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Article

An Alternative to Demographic Segmentation

The List of Values Psychographic Measure

Brian G. Ortmeier & Matthew Perri

Pages: 87-106

Published online: 04 Dec 2011

AbstractforAn Alternative to Demographic Segmentation | References | PDF (449.9 KB)

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Article

Mailed Surveys to Physicians

The Effect of Incentives and Length on the Return Rate

Daniel C. Lockhart

Pages: 107-121

Published online: 04 Dec 2011

AbstractforMailed Surveys to Physicians | References | PDF (389.6 KB)

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Article

BOOK REVIEWS

Robert V. Evanson

Pages: 123-124

Published online: 04 Dec 2011

AbstractforBOOK REVIEWS | PDF (50.5 KB)

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Editorial Comments

David Holdford

Article | Published online: 4 Dec 2011

The Conflict Between the Pharmaceutical Industry and Pharmacists

Albert I. Wertheimer

Article | Published online: 4 Dec 2011

Examining the Rift Between the Pharmaceutical Industry and the Pharmacy Profession: A Channels of Distribution Approach

Norman V. Carroll

Article | Published online: 4 Dec 2011

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Matthew M. Murawski

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Journal of Pharmaceutical Marketing & Management (Vol.6, Iss.1, 1991)

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