Journal of Marketing Theory and Practice, Volume 17, Issue 4 (2009)

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Journal of Marketing Theory and Practice, Volume 17, Issue 4 (2009)

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Original Article

From the Editor
Greg W. Marshall
Pages: 301-302
Published online: 08 Dec 2014
CitationforFrom the Editor | PDF (31.4 KB)
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The Concept and Marketing Implications of Hispanicness
Ricardo Villarreal & Robert A. Peterson
Pages: 303-316
Published online: 08 Dec 2014
AbstractforThe Concept and Marketing Implications of Hispanicness | References | PDF (125.1 KB)
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The Effects of Transaction-Specific Investments in Marketing Channels: The Moderating Role of Relational Norms
James R. Brown, Jody L. Crosno & Chekitan S. Dev
Pages: 317-334
Published online: 08 Dec 2014
AbstractforThe Effects of Transaction-Specific Investments in Marketing Channels: The Moderating Role of Relational Norms | References | PDF (241.1 KB)
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Managing the Drivers of Organizational Commitment and Salesperson Effort: An Application of Meyer and Allen's Three-Component Model
Frank Q. Fu, Willy Bolander & Eli Jones
Pages: 335-350
Published online: 08 Dec 2014
AbstractforManaging the Drivers of Organizational Commitment and Salesperson Effort: An Application of Meyer and Allen's Three-Component Model | References | PDF (166 KB)
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Role of Nonprice Variables in Intertier Competition
K. Sivakumar, Cheryl Nakata, Praveen Aggarwal, Ravindra Chitturi & Nevena T. Koukova
Pages: 351-368
Published online: 08 Dec 2014
AbstractforRole of Nonprice Variables in Intertier Competition | References | PDF (300.8 KB)
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Does Consumers' Future Buying Behavior Regarding Products that are Returned Influence the Way Consumers Want Returned Goods to be Disposed?
Mario J. Miranda & Kandiah Jegasothy
Pages: 369-382
Published online: 08 Dec 2014
AbstractforDoes Consumers' Future Buying Behavior Regarding Products that are Returned Influence the Way Consumers Want Returned Goods to be Disposed? | References | PDF (157 KB)
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How Suppliers Affect Trust with Their Customers: The Role of Salesperson Job Satisfaction and Perceived Customer Importance
Kevin D. Bradford, J. Michael Crant & Joan M. Phillips
Pages: 383-394
Published online: 08 Dec 2014
AbstractforHow Suppliers Affect Trust with Their Customers: The Role of Salesperson Job Satisfaction and Perceived Customer Importance | References | PDF (162.7 KB)
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Index to Volume 17 of Journal of Marketing Theory and Practice
Pages: 395-396
Published online: 08 Dec 2014
CitationforIndex to Volume 17 of Journal of Marketing Theory and Practice | PDF (46.5 KB)
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